Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Marketing 100

Marketing Guest Satisfaction Book Budgeting 100

Revenue Hub

DECEMBER 7, 2023

Some of us still remember booking hotels before the digital age. It often involved receiving a tourist information guidebook with basic hotel descriptions and phone numbers only. As a hotel, having an online booking engine on your website is synonymous with good customer service—and it makes life easier for you, too.

Communication 109

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Revenue Hub

JUNE 19, 2024

Hey everyone, let’s talk about how the game has changed for hotel guest communications. NB: This is an article from Chatlyn , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Hotels are quickly catching on. Leading hotels? Gone are the days when emails were the go-to. And guess what?

Communication 108

Communication Article Book Reservations 108

Revenue Hub

FEBRUARY 27, 2024

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. The Essential Role of SMS Marketing in Hotels SMS marketing is revolutionizing the way hotels communicate with their guests.

Marketing 108

Marketing Communication Guest Services Strategic Planning 108

Revenue Hub

NOVEMBER 7, 2024

Email marketing for hotels has changed. Therefore, even if you know it works, you need to adjust certain things in order to create an optimal hotel email marketing strategy. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy. No, not really.

Marketing 107

Marketing Communication Book Article 107

InnQuest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Customer Service 224

Customer Service Training Guest Satisfaction Pricing 224

Revenue Hub

OCTOBER 10, 2024

Strong partnerships between hotels and agencies are crucial for achieving mutual, sustained success. Here are several strategies to help evolve partnerships between hotels and agencies for mutual, sustained success: 1. Holistic Approach : Marketing strategies should be authentic and reflect the hotel’s unique identity and location.

Marketing 109

Marketing Communication Guest Satisfaction Article 109

Revenue Hub

MAY 21, 2024

Today we explore why hotel guests ask so many questions, the gold standards of hotel guest communications and the challenges hoteliers face in that area. Hi, welcome to another Demo Time discussion. Joining us for this conversation is Shaun Sequeira from HiJiffy , one of our Expert Partners.

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Communication Book Demo Pricing 109

Boutique Hotel News

DECEMBER 20, 2022

BHN editor Eloise Hanson outlines six hotel and travel trends expected to shape the industry in 2023. Hotel e-tail. In fact, research from HVS shows that over the past 50 years, daily rates across London hotels have grown 0.75 In Bullingham’s words, hotels need to be more like Selfridges.

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Revenue Hub

MARCH 20, 2024

Understanding market segmentation is crucial in the hotel industry for successful sales. This knowledge allows hotels to tailor their offerings, creating experiences that leave a lasting impression. By segmenting the market, hotels can tailor offerings and communication strategies to meet distinct needs and preferences.

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Hotelogix

OCTOBER 30, 2024

Customer retention in the hotel industry is a crucial aspect of maintaining profitability and fostering long-term relationships with guests. As competition intensifies, hotels must implement effective customer retention strategies to ensure that first-time visitors become loyal patrons.

Communication 147

Communication Guest Retention Demo Guest Satisfaction 147

Revenue Hub

JULY 17, 2024

n the competitive landscape of the hospitality industry, email marketing has emerged as a powerful tool for hotels to increase bookings and revenue. With the ability to reach potential and existing guests directly, email marketing offers a personalized approach that can drive engagement, loyalty, and conversions.

Book 106

Book Marketing Concierge Article 106

Revenue Hub

NOVEMBER 17, 2023

If you think guest messaging is the way of the future when it comes to hotel communications, you’d be wrong. As more and more people rely on their smartphones for daily tasks, the way they communicate has shifted as well. It’s already here. Approximately 8.4 trillion text messages were sent globally in 2022.

Communication 109

Communication Guest Satisfaction Concierge Article 109

Horizon Hospitality

AUGUST 14, 2023

Influencer marketing has a mixed reputation in the hotel industry. Many hotels are weary of imposters with delusions of grandeur trying to score free hotel stays at luxury resorts. Work with your existing sales and marketing directives and start from there. It can also come with a lot of uncertainty.

Marketing 130

Marketing Book Budgeting Communication 130

Revenue Hub

APRIL 15, 2024

B2B hotel marketing focuses on building relationships with other businesses, such as travel agencies, corporate clients, and event organizers, differing fundamentally from B2C marketing’s target on individual consumers.

Marketing 103

Marketing Communication Article Book 103

Hotelogix

SEPTEMBER 12, 2024

In the age of digital transformation, top hotel review websites have become crucial in shaping the reputation and success of hotels worldwide. These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations. 

Competitive Analysis 211

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Revenue Hub

MARCH 28, 2024

For hotel operators, tracking data analytics in the form of key performance indicators (KPIs) reveals pathways to optimizing your marketing, customizing guest experiences, and business growth. To help you get started, here are 10 important performance indicators your hotel should be measuring.

Marketing 101

Marketing Communication Book Article 101

eHotelier

MARCH 9, 2023

First Hospitality, a national hotel operating and development company, announces the appointment of Christina Santarelli-Foster to vice president of marketing. Santarelli-Foster brings more than 15 years of expertise in strategic marketing, communications, and brand strategy to this position.

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Marketing Communication 130

Revenue Hub

JUNE 7, 2024

To be effective, your luxury hotel marketing strategy must tell a story that shows your customers what sets you apart and makes the experiences you offer unique. An effective way to tell a story is to think about what makes your hotel unique. An effective way to tell a story is to think about what makes your hotel unique.

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Marketing Article Pricing Accounting 108

InnQuest

OCTOBER 31, 2022

In this blog, we have outlined the latest hotel technology trends that are going to take the hospitality industry by storm in 2023. Irrespective of whether your hotel chooses to implement these technologies or not, you can be sure that many (if not most) of your competitors are already planning to implement them.

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Property Management Communication Book Information 221

InnQuest

OCTOBER 17, 2023

This is why our guide discusses how to avoid overbooking in hotels. As is known, overbooking can be a delicate issue for hotels, as it causes disgruntled guests who are unable to check into their rooms. Hotel Overbooking: Concerning or Not? Hotel overbookings are concerning but not uncommon in the industry.

Reservations 221

Reservations Guest Satisfaction Book Pricing 221

Revenue Hub

APRIL 16, 2024

Email marketing for hotels has changed. Therefore, even if you know it works, you need to adjust certain things in order to create an optimal hotel email marketing strategy. Let’s dive into the different changes for email marketing in 2024 and how hotels can build an effective strategy.

Marketing 109

Marketing Article Communication Book 109

InnQuest

SEPTEMBER 12, 2023

From the moment a guest walks through the doors until their departure, every aspect of their stay is carefully curated through the lenses of hotel operating systems and the adept oversight of a hotel operations manager. Sales and Marketing: Effective sales and marketing efforts are critical for attracting guests and maximizing revenue.

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Maintenance Guest Satisfaction POS Systems Housekeeping 220

Revenue Hub

FEBRUARY 16, 2024

Following the top email marketing trends for 2024 provides the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business.

Marketing 107

Marketing Communication Article Presentation 107

Revfine

OCTOBER 8, 2024

As a hotelier, it is important to prioritize pre-arrival communication with your guests. Why Is Pre-Arrival Communication Important for Hotels? Pre-arrival communication is all about creating a The post 9 Tips to Structure Your Pre-Arrival Communication appeared first on Revfine.com.

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Revenue Hub

NOVEMBER 22, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape. Whether it’s the emerging AI revolution or shifting content preferences on social media, there is never a shortage of new marketing strategies at your disposal.

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Marketing Article Book Presentation 109

InnQuest

OCTOBER 5, 2022

Hoteliers across the globe understand this and are now focusing on how to get more direct hotel bookings for their business. . These platforms offer multiple benefits for the price paid, including marketing and exposure to global markets. Direct Bookings: Overview & Benefits.

Book 217

Book Pricing Reservations Information 217

Lodging Magazine

JULY 24, 2024

CHARLESTON, South Carolina—The Indigo Road Hospitality Group (IRHG) announced the appointment of Katharine Ames as chief marketing officer. Ames, who is based in Atlanta, previously served as director of marketing since joining the company in 2021.

Marketing 108

Marketing Communication Magazine 108

InnQuest

FEBRUARY 3, 2023

Exceptional guest experience can elevate a hotel’s reputation and increase revenue and repeat stays. Therefore, upselling in hotels is not only influential but cost-efficient as well. Therefore, upselling in hotels is not only influential but cost-efficient as well. Why is Upselling Important in the Hotel Industry?

Book 220

Book Reservations Communication Pricing 220

InnQuest

APRIL 3, 2023

As the hospitality industry evolves after the pandemic, it’s more important than ever for hotels to streamline their day-to-day operations to improve efficiency, enhance the guest experience, and increase revenue. Here are some ways to streamline operational tasks for your hotel.

Training 222

Training Property Management Special Events Guest Satisfaction 222

Revenue Hub

NOVEMBER 21, 2024

Let’s dig deeper into how digital marketing needs to function to guarantee a seat at the table. They ultimately don’t matter if total hotel performance is not there. Align on your Property Differentiators with your Sales Team Ensure that your unique selling points (aka differentiators) are clear and communicated effectively.

Marketing 107

Marketing Article Communication Book 107

Revenue Hub

MAY 17, 2024

Many hotels collect guest data with the guest’s permission but how many truly use it effectively? Guest profiles built by data offer hotel marketers a single pane of glass to view the guest’s stay history, preferences, and life events or celebrations. This is the difference between being well run and well loved.

Marketing 108

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Revenue Hub

JUNE 7, 2024

Marketers must find potential customers early, determine intent, and then deliver relevant ads to drive conversions. NB: This is an article from Sojern Subscribe to our weekly newsletter and stay up to date And a marketer’s job isn’t done once the customer converts.

Marketing 109

Marketing Budgeting Communication Customer Service 109

STAAH

MAY 7, 2024

Before you realize it, the upcoming peak season will be here, presenting an opportunity to maximize your hotel’s occupancy with satisfied guests. In this regard, having a solid marketing mix in place is crucial. Establishing a marketing database through guest sign-ups enables personalized communication.

Marketing 97

Marketing Guest Satisfaction Banquet Operations Book 97

Revenue Hub

APRIL 17, 2024

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. At the same time, marketing existed at the brand level and largely in the form of printed ads, collateral, and consortiums.

Marketing 107

Marketing Information Budgeting Reservations 107

Revenue Hub

OCTOBER 16, 2024

NB: This is an article from Topline , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Picture this: revenue management is huddled in a corner, crunching numbers and tweaking rates, while sales and marketing are off doing their own thing. It’s a classic case of silo mentality, and it’s holding your hotel back.

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Marketing Article Pricing Communication 108

Hotelogix

DECEMBER 17, 2024

What makes guests choose one hotel over another even when the price and amenities are nearly the same? The answer lies in its branding which creates a unique identity that connects with guests, ensuring your hotel stays top-of-mind when they decide where to stay. Here’s why a well-crafted brand is essential for hotels: 1.1 

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Pricing Book Marketing Budgeting 130