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Restaurant Marketing in the Coronavirus Era

Modern Restaurant Management

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Bulk Is Best. Rotating Pre-Fixed Menu.

Marketing 203
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First Booking Through an OTA? The Next One Should be Yours

Revenue Hub

However, engaging guests effectively requires a direct communication channel – one that OTAs can’t intercept. With these insights, you can personalise guest promotions, optimise your marketing strategy and continuously refine the guest experience to ensure higher satisfaction and retention.

Book 75
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How Restaurants Can Build Loyalty with Mobile Messaging

Modern Restaurant Management

As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile. For those hesitant to download an app, restaurants can still appeal to users through lower friction channels like mobile wallet, SMS and MMS.

Download 223
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Three Ways to Leverage Technology for Restaurant Reopenings

Modern Restaurant Management

No-touch digital menus enable guests to view menus on their personal mobile device instantly, for free and without downloads or ads by scanning a QR code. Boosting awareness requires not only the ability to create brand-approved marketing materials, but also to rapidly bring them to market.

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Teriyaki Madness: From Oops to Opportunity

Modern Restaurant Management

Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time.

Download 189
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Delivery Is the Hot Topic, but Curbside Is Driving the Sales 

Modern Restaurant Management

Secondarily, how to streamline those customers and the various channels they arrive from into an email subscription, a loyalty program addition or an app downloaded for future marketing purposes. Instead, the question is how to shift operations internally to deliver on guest expectations as a primary interest.

Download 197
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How to connect with diners during a pandemic: Your guide to personalized email marketing

OpenTable

Now is the time to get creative, stay flexible, and build stronger authentic connections—so we worked with the experts in email marketing at Emma on a guide to personalized email marketing that resonates with today’s diners. . Easy email marketing tactics to freshen up your existing content and increase impact.

Marketing 105