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Since we are a B2B brand, we had to conduct significant external communication that was really focused on the industry. For example, we are now able to enjoy the best purchase procurement rates in the market across EMEA, as suggested by our suppliers. But when we explained the reason behind the rebranding, they understood.
As such, the vast majority of the Pakistani American diaspora are unable to procure their homeland’s national fruit easily. But, as I learned after I tasted the mangoes I’d procured through WhatsApp, I was wrong. Although the Pakistani mango has been approved for import to the U.S.
Communication, being able to communicate your goals and how the hotel is performing is crucial to the development of your business. Involving your staff with the right communication puts everyone on the same page: the one for success. The same applies to Non-domestic travel.
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