Les Roches

JUNE 7, 2023

For most hospitality businesses, the customer service experience is everything. It creates value that directly impacts the business, from building customer loyalty to generating enthusiastic reviews and repeat business. For careers in hospitality , understanding the customer service experience is essential.

Customer Service 52

Customer Service Communication Training Information 52

Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns. Timing Is Everything.

Communication 202

Communication Reservations Information Marketing 202

Modern Restaurant Management

OCTOBER 23, 2020

A great menu or location will bring customers into your restaurant, but stellar customer service is what will keep them coming back. Providing excellent service and a friendly atmosphere will earn you regulars – and those sought after five-star customer reviews. So how do we develop vital customer service?

Communication 178

Communication Training Customer Service Server 178

Revenue Hub

MAY 10, 2023

The surge in customer service channels presents an unprecedented challenge for hoteliers, as their response time window starts to dwindle. Understand the difference: omnichannel vs. multichannel In a nutshell, a multichannel strategy means communicating with travelers on separate channels.

Communication 77

Communication Customer Service Presentation Reservations 77

Les Roches

MAY 19, 2023

In the restaurant industry, customer service is integral to operations. Whether you are a career changer or want to move up the ranks, being able to demonstrate excellent restaurant customer service skills is essential for success in the industry.

Customer Service 52

Customer Service Communication Hospitality Management Reservations 52

Revenue Hub

JUNE 7, 2024

A potential customer may research and dream for months before finally committing. Marketers must find potential customers early, determine intent, and then deliver relevant ads to drive conversions. One of the best ways marketers can begin to separate serious buyers from the crowd is to use ML to create lookalike audiences.

Marketing 96

Marketing Budgeting Communication Customer Service 96

7 Shifts

AUGUST 18, 2021

You may serve the best food on the block, but if your restaurant doesn't match its dishes with plausible customer service, your customers may never come back. That's why it's important to provide an outstanding dining experience from the second your customer's enter your restaurant, till the moment they leave.

Customer Service 147

Customer Service Information Download Scheduling 147

Revenue Hub

MAY 16, 2023

As a hotelier, it is important to prioritise pre-arrival communication with your guests. Pre-arrival communication can also help you to anticipate and address any concerns or issues your guests may have, making their stay as smooth and enjoyable as possible. What channels of communication can you use in your pre-arrival communication?‍

Communication 85

Communication Information Customer Service Events 85

Les Roches

DECEMBER 26, 2022

It’s more than just having a great product, it’s ensuring that you provide an excellent customer service experience. Customers are at the very heart of hospitality, making excellence in customer service an even more important focus in the hospitality industry. Wondering “what is excellence in customer service?”

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Customer Service Reservations Definition Events 52

Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. The benefits of AI for restaurants are undeniable from automation, to real-time control and information analysis, to improved customer service.

Marketing 167

Marketing Communication Information Customer Service 167

Les Roches

DECEMBER 28, 2022

Then a career in communications could be for you. A communications manager is a critical role and plays an important role in promoting an organization, its people, products, and services – both internally and externally — through expertly-designed and executed communications strategies. What is a communications manager?

Communication 52

Communication Blog Customer Service Marketing 52

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Reservations Communication Customer Service 221

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

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Marketing Communication Information Reservations 234

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Automating customer service tasks helps to improve the customer experience. Improving customer service. Improving customer service.

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Front of House Customer Service Accounting Communication 180

InnQuest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Customer Service 224

Customer Service Training Guest Satisfaction Pricing 224

Modern Restaurant Management

AUGUST 28, 2024

Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. Lawton has 25 years of experiential operations and marketing experience spanning branded consumer products.

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Guest Satisfaction Training Customer Service Accounting 176

Revenue Hub

DECEMBER 6, 2023

Imagine a world where marketers have no creative constraints. A world where they can make the right offer at the right time for the right person – in a communication that feels like a cohesive whole, rather than like some disjointed Mad Libs concoction. A recent McKinsey report estimates that gen AI could contribute up to $4.4

Marketing 92

Marketing Article Customer Service Communication 92

Hotelogix

OCTOBER 30, 2024

This word-of-mouth marketing can be invaluable, especially in an industry where trust and reputation are paramount. Factors Influencing Customer Retention in Hotels Several factors play a critical role in influencing customer retention in the hotel industry: Quality of Service: Exceptional customer service is fundamental.

Communication 130

Communication Guest Retention Demo Guest Satisfaction 130

Metasphere

AUGUST 11, 2023

Real-time Insights for Proactive Service AI-driven CRM systems provide hotels with real-time insights into guest interactions and preferences. These systems can monitor guest activities and sentiments across various channels, including social media, email, and customer service interactions.

Customer Service 52

Customer Service Guest Satisfaction Blog Information 52

InnQuest

JULY 11, 2022

Recent times have seen modern, online marketing strategies revolutionize the landscape of the tourism and hospitality industry. While traditional marketing strategies still yield results, they have now become merely an auxiliary factor in the overall success of a robust hotel marketing plan.

Marketing 130

Marketing Travel and Tourism Definition Book 130

Les Roches

MARCH 6, 2024

This article looks into the intricacies of brand strategy in marketing, exploring its definition, key elements and development process. By understanding the fundamentals and the role of branding in driving business success, marketers can develop more impactful and cohesive strategies to elevate their brands in the eyes of consumers.

Marketing 52

Marketing Communication Brand Management Information 52

Revenue Hub

NOVEMBER 24, 2022

Hotel Marketing is only effective if the execution is done right. It’s all about how the message is being communicated, how it is sent to future & existing guests plus how well are your campaigns planned? A planned approach to marketing helps you to set clear objective s. NB: This is an article by Staah.

Marketing 94

Marketing Pricing Book Communication 94

Modern Restaurant Management

FEBRUARY 28, 2020

Shake up your quick serve restaurant (QSR) and fast casual dining marketing response with voice response via smart speakers and voice assistants. This opens up a vast new way for both online and offline marketers to engage consumers, in turn driving up response and revenues. Opens up a New Market Among Sight-Challenged.

Marketing 168

Marketing Article Information Communication 168

Hotelogix

SEPTEMBER 12, 2024

Direct Feedback Loop One of the most significant benefits of hotel review websites is the direct communication between guests and hotel management. For instance, if a competitor is consistently praised for exceptional customer service, a hotel might invest in additional staff training to elevate its guest service.

Competitive Analysis 130

Competitive Analysis Guest Satisfaction Customer Service Book 130

Revenue Hub

SEPTEMBER 12, 2024

Research shows that increasing customer retention by 5% can increase profits by 25% to 95%, which indirectly indicates higher revenues generated by loyal customers. Hotels can save significant sums on marketing and advertising by focusing on retaining existing customers.

Workshop 79

Workshop Customer Service Article Guest Satisfaction 79

Les Roches

MARCH 23, 2023

Hotel marketing can be an incredibly important part of a hotel’s success. Effective marketing helps to bring in new customers, build brand loyalty, and increase hotel revenue. And what actions you can take to start creating your own successful hotel marketing campaigns. What do marketing managers do?

Marketing 98

Marketing Events Hospitality Management Information 98

Modern Restaurant Management

MAY 4, 2023

A freebie is an easy way to improve customer service and form a loyal relationship with a customer. Customers expect great customer service; retention is significantly less expensive than having to continuously add new customers. It’s also a great tool to highlight new menu items and products.

Customer Service 100

Customer Service Communication Marketing 100

Social Hospitality

JULY 5, 2023

Your marketing team has a solid understanding of effective campaigns. Each member of your enterprise has ideas, perspectives, and skills that can be valuable to marketing campaigns. Gaining More Nuanced Insights Any marketing professional understands just how vital data is.

Marketing 52

Marketing Customer Service Workshop Communication 52

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. It’s all about how the message is being communicated, how it is sent to future & existing guests plus how well are your campaigns planned? A planned approach to marketing helps you to set clear objective s. Product, Price, Place & Promotion.

Marketing 76

Marketing Pricing Book Blog 76

Modern Restaurant Management

JULY 8, 2024

Hooters has done a great job of creating a community in stores over the past 40 years, and we knew that the foundation of our loyalty program needed to be based on research about our audience, the market and what motivates them to dine at our restaurants. The last, and most important, piece of the puzzle is customer service.

Communication 186

Communication Customer Service Catering Guest Satisfaction 186

Modern Restaurant Management

MAY 8, 2024

Some diners are more open to robot servers at quick service restaurants (30 percent) and table service (10 percent), but are still in the minority. QSRs need to approach automation investments with a nuanced understanding of their position in the market as well as their existing perception among consumers.

Customer Service 193

Customer Service Front of House Server Pricing 193

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. The new reality for restaurateurs is going digital and leveraging online mediums to gain customers’ trust. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. .

Marketing 105

Marketing Communication Information Customer Service 105

Modern Restaurant Management

OCTOBER 11, 2022

While digital tools help solve these problems and open up a new world of marketing possibilities, they can also help brands create more personalized experiences, and therefore, a more meaningful relationship with their guests. These communications were heavy on discounts and had little brand voice or personality.

Communication 217

Communication Marketing Customer Service 217

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

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Reservations Customer Service Marketing Pricing 181

Modern Restaurant Management

MARCH 12, 2021

Giving workers mobile communication tools increases retention in several ways: Empowers workers by giving them access to real-time communication to help them perform their jobs better. Gives front-of-house teams the resources to provide better customer service. ” Digital Communication Can Increase Customer Loyalty.

Communication 197

Communication Front of House Information Customer Service 197

Modern Restaurant Management

JUNE 13, 2022

According to Gartner , scheduling software is among the tools that have the most impact on service-based businesses worldwide. In fact, when customer service workers feel the systems or tools they use simplify their day-to-day work, their productivity can increase by up to 20 percent. Improve Communication.

Scheduling 218

Scheduling Competitive Analysis Communication Customer Service 218

Revenue Hub

SEPTEMBER 23, 2024

While various factors contribute to a customer’s long-term commitment to a brand, understanding the most direct cause of this loyalty can help organizations refine their strategies and enhance customer engagement. Relying on rewards and discounts alone to secure customer commitment is no longer sufficient.

Communication 91

Communication Article Customer Service Marketing 91