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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Marketing 100
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Special Events & Theme Nights: 4 Ways to Generate Restaurant Buzz

Restaurant Engine

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while. Game night.

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How to Decide Hotel Rates: A Complete Guide for Hoteliers

Hotelogix

Identify & Analyze Competition Why it matters: Staying competitive requires understanding your market. Best Practice: Combine multiple strategies to adapt to market fluctuations and guest segments. Monitor booking patterns for weekends, weekdays, and special events. amenities, luxury).

Pricing 100
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Some UX and UI best practices to drive up gift voucher uptake

STAAH

STAAH Vouchers offers multiple voucher types, such as gift certificates, room deals, packages, and special offers, to cater to different guest needs. Cross-channel gift voucher promotion, including offline Pushing out vouchers for sale, particularly around special events and gifting season is a great way to get revenue in.

Blog 109
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An Mor Hotel in North Cornwall brought to market

Hotel Owner

The An Mor Hotel in Bude, North Cornwall, has been brought to market for an undisclosed amount. According to the listing’s property adviser, a new owner could grow the business by reopening the restaurant, catering to weddings and other special events.

Marketing 105
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Starting a New Hotel: From Groundwork to Guestbook

Hotelogix

Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. By effectively managing your hotel presence on OTAs, you not only increase visibility but also create a consistent stream of bookings that helps establish your hotel’s reputation in the market. Curious about how he did it?

Book 130
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How Hotel Market Segmentation Enhances Business Success

Revenue Hub

NB: This is an article from Mews It informs marketing strategy, helps tailor offers and reveals growth opportunities while optimizing revenue management strategy and profitability. What is hotel market segmentation? From there, you can tailor marketing strategies, services and offerings to meet the requirements of each segmented group.