Soft Inn

OCTOBER 10, 2024

In the hotel industry, understanding your target market is crucial for success. Hotels cater to a variety of guests, each with their own unique needs and preferences. By identifying and understanding these different segments, hotels can tailor their services and marketing strategies to better attract and satisfy their guests.

Marketing 130

Marketing Catering 130

Modern Restaurant Management

OCTOBER 9, 2024

With the post-pandemic return-to-office, business catering is in full swing. But business catering is a different beast requiring different menus, operations, and technology. What are the primary differences in business catering vs. party catering? Business catering is complex and high stakes.

Catering 88

Catering Events Budgeting Marketing 88

eHotelier

NOVEMBER 3, 2022

Here's a look at the benefits of better catering to female customers, the distinctions between marketing to men and women in the travel sector, and some tips on how businesses in the travel sector can better appeal to women. Women have significant economic influence in the travel sector.

Catering 246

Catering Marketing 246

Modern Restaurant Management

NOVEMBER 11, 2022

As per the report by Global Market Insights Inc. Worldwide food service packaging market was valued at over USD 118 billion in 2021 and will surpass a revenue collection of USD 186 billion by 2028 with an annual growth rate of five percent from 2022 to 2030. European Customers To Increase their Preference for Green Packaging.

Marketing 166

Marketing Catering 166

Modern Restaurant Management

NOVEMBER 4, 2021

In the past, brands had to cater to different customer types with little knowledge about their ordering preferences. On the surface, this may not mean much, but when you consider the impact that personalization can have, catering to different personas could be a make or break when it comes to customer loyalty.

Marketing 203

Marketing Catering Information 203

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Marketing 100

Marketing Guest Satisfaction Book Budgeting 100

eHotelier

OCTOBER 17, 2024

Meng Wen Young steps into the role of Associate Director of Marketing, having been promoted from Director of Sales and Catering.

Marketing 130

Marketing Catering 130

Smart Brief Hospitality

AUGUST 23, 2024

Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Marketing 107

Marketing Scheduling Catering Information 107

Horizon Hospitality

SEPTEMBER 11, 2024

The Rise of Remote Work: Catering to the “Work from Anywhere” Guest The pandemic has accelerated the trend of remote work, allowing more professionals to work from virtually any location. To attract this demographic, hotels should consider creating packages that cater specifically to remote workers.

Marketing 130

Marketing Catering Book Events 130

Hospitality Magazine

NOVEMBER 16, 2022

“In Australia, we have concluded that achieving a sustainable position of leadership in the market is not possible without a disproportionate level of investment which would have highly uncertain returns.” A creditors meeting will take place on 28 November.

Catering 298

Catering Magazine Events Marketing 298

Hospitality Magazine

NOVEMBER 20, 2024

Efendy Group Somer Sivrioglu has confirmed Efendy Group will open a seafood-centric restaurant inside the Sydney Fish Market, which is slated for completion later next year, according to the SMH. Group Executive Chef Arman Uz will run the kitchen of the 280-seater restaurant, which will be the largest eatery at the Fish Market.

Catering 242

Catering Magazine Marketing 242

Horizon Hospitality

JUNE 17, 2024

Restaurant operators looking for a cost-effective, simple, and highly effective marketing tool need look no further than the phones in their pockets. Text (SMS) marketing campaigns have already proven highly effective in retail and entertainment yet remain wildly underutilized in the restaurant industry. Contact us today to learn more.

Marketing 130

Marketing Accounting Events Pricing 130

Horizon Hospitality

MARCH 19, 2024

However, this commitment to tradition shouldn’t extend to your marketing tactics. Not sure if your country club marketing is falling behind? Here are a few basics to consider: Email Communications are Impersonal With all the talk of social media trends, it’s easy to forget that email is still a powerful marketing tool.

Marketing 130

Marketing Club Management Communication Events 130

Revenue Hub

AUGUST 29, 2024

Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.

Budgeting 108

Budgeting Marketing Book Pricing 108

Hospitality Magazine

FEBRUARY 28, 2024

It will continue to be crucial to offer menus that cater really well for a wide range of preferences and dietary requirements that offer a great mix of classic and innovative or on-trend dishes and cater well to all market segments, including kids, seniors and corporates.

Catering 246

Catering Pricing Magazine Marketing 246

Hotelogix

DECEMBER 7, 2023

OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue.   Key Factors to Consider When Selecting OTAs With so many OTAs available in the market, it is crucial to understand their booking models and consider vital factors that synchronize with your brand and its business.

Book 268

Book Budgeting Catering Strategic Planning 268

Modern Restaurant Management

NOVEMBER 30, 2021

With the holiday season here, it’s time to start thinking about your marketing strategy. Christmas and New Year’s Eve provide an excellent opportunity to increase your marketing strategy, especially for restaurants and bars. Not only that, but you can also make yourself available to cater to larger events like parties.

Catering 203

Catering Events Marketing Accounting 203

Boutique Hotel News

JUNE 16, 2023

UK: The four-star Lion Hotel , located in Criccieth, Gwynedd in North Wales, is up for sale at a reduced price of £1,800,000 marketed by business property adviser Christie & Co. The Lion Hotel is set in an 18th century building which has been refurbished to offer 34 bedrooms and six self-catering apartments.

Pricing 242

Pricing Catering Events Marketing 242

Revenue Hub

AUGUST 2, 2024

For hotel marketers, designing assets for a digital marketing campaign can be daunting, especially with the ever-evolving digital landscape. Here are the top five things to know when designing assets for your digital marketing campaign. Tip: Develop a brand style guide to ensure consistency across all marketing materials.

Marketing 109

Marketing Article Book Catering 109

Boutique Hotel News

OCTOBER 28, 2022

Neil Thomson, associate director in the hotels agency team, said: “Rothay Garth Hotel is a highly acclaimed hotel in a high footfall area, catering for a mix of domestic and international clientele. The extended conservatory has ample capacity for residents and passing trade.

Catering 246

Catering Marketing 246

Revenue Hub

JULY 11, 2024

This goes hand in hand with the variety of buying behaviour among those consumer groups and channels to cater for different needs and budget levels. Simultaneously, it allows you to keep an eye on cost effectiveness in order to market your hotel in the best possible way. But let’s take a look now what’s behind all of this.

Marketing 100

Marketing Article Pricing Book 100

Hospitality Magazine

SEPTEMBER 18, 2023

Other highlights across the menu include grilled baby octopus with chickpeas, daily market-caught fish specials, and The Pav which will utilise surplus and blemished fruit from the market. Solotel has been running The Erko since 2014 and CEO Elliot Solomon says Robinson’s menu will cater for an array of occasions.

Catering 246

Catering Magazine Marketing 246

InnQuest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. In that case, you can focus on providing amenities that cater to their needs, such as a well-equipped business center or high-speed internet.

Customer Service 224

Customer Service Training Guest Satisfaction Pricing 224

Hotel Owner

OCTOBER 11, 2024

Parade House in the historic centre of Trowbridge, Wiltshire, has been brought to market for a guide freehold price of £950k. A large new event kitchen on the top floor can cater for both public and private events, while a landscaped lawn area sits to the front of the property.

Marketing 98

Marketing Catering Events Pricing 98

Serviced Apartments

SEPTEMBER 24, 2024

The move is being seen as a response to the introduction of increasingly draconian restrictions on short-term rental activities in markets across the world where Airbnb is active. The post Airbnb eyes further expansion into long-term rental market appeared first on Serviced Apartment News.

Marketing 110

Marketing Catering Accounting Book 110

Modern Restaurant Management

FEBRUARY 14, 2022

They want to see that you have researched your market , and your competition is part of that market landscape. First you need to identify a niche in your local restaurant market: something that is lacking in the local food scene that you could provide. Marketing Techniques. Menu and Price Points.

Pricing 230

Pricing Information Marketing Catering 230

Modern Restaurant Management

APRIL 2, 2024

This shift in consumer behavior underscores the need for restaurants to cater to this growing customer demographic. Embracing solo diners not only opens doors to a wider customer base but also presents an opportunity for establishments to differentiate themselves in a competitive market.

Catering 164

Catering Presentation Server Training 164

Hotel Owner

OCTOBER 14, 2024

The Haughmond Inn, a multi-faceted hospitality business in the village of Upton Magna, has been brought to market by Colliers with a guide price of £1m. This variety carried us through the difficult trading periods of 2020/2021.

Marketing 97

Marketing Catering Presentation Pricing 97

Hotel Owner

OCTOBER 8, 2024

Fairfield House, a five star Visit England-rated self-catering country house, has been brought to market off a guide price of £1.3m. The period property is situated in the Weardale town of Stanhope, County Durham, surrounded by the North Pennines National Landscape.

Marketing 98

Marketing Catering Presentation Pricing 98

Revenue Hub

MAY 17, 2024

Guest profiles built by data offer hotel marketers a single pane of glass to view the guest’s stay history, preferences, and life events or celebrations. From these profiles and advanced analytics, properties can create targeted marketing campaigns and personalized experiences where guests ultimately spend more, do more and stay longer.

Marketing 108

Marketing Travel and Tourism Book Communication 108

Modern Restaurant Management

JANUARY 9, 2024

When considering expansion plans, restaurants should understand the demand in their local market as well as the competitive environment. How Restaurants Can Use Marketing to Drive Growth As restaurant work to drive growth through marketing, there are several steps that they should follow. Cater to buy-local mindsets.

Pricing 193

Pricing Budgeting Marketing Catering 193

Modern Restaurant Management

OCTOBER 20, 2023

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Define Your Reasoning A rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan.

Information 183

Information Catering Marketing Server 183

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 78

Marketing Events Special Events POS Systems 78

Modern Restaurant Management

JANUARY 8, 2024

As the trend of digital nomadism continues to rise in the future, catering to this growing demographic becomes increasingly important. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing! Digital nomads place a premium on seamless experiences and prioritise convenience.

Pricing 215

Pricing Catering Training Marketing 215

Hospitality Magazine

MAY 20, 2024

But it’s important operators make the time to research the market and invest in platforms that make life easier — running a venue is stressful as it is, so why not streamline where you can? The business deploys services that provide food access, enjoyment, and ease of use for diners and caterers, which is fundamental to the design.

POS Systems 246

POS Systems Catering Reservations Back of House 246

Modern Restaurant Management

JANUARY 15, 2024

Dive into Super Bowl-specific catering menus and other deals to reach those not leaving the house. Catering and parties will become increasingly popular in 2024 as people continue to gather for in-person events, so consider offering Super Bowl catering menus for parties at home.

Catering 208

Catering Pricing Back of House Events 208

Hospitality Net

SEPTEMBER 18, 2024

The new additions cater to the rising middle class demand for upscale and affordable accommodations driven by Thailand’s thriving international and domestic tourism in its capital city, as well as beach destinations.

Catering 98

Catering Marketing 98