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SpecialEvents: Train staff to ask about special occasions when reservations are made, so that personal touches can be added, such as champagne for anniversaries and dessert for birthdays. #2 These events not only enhance engagement but also make customers feel they’re part of an exclusive community.
With this comprehensive understanding of your guest segments, you can develop targeted service offerings that cater to their specific needs and preferences. Now that you have a comprehensive measurement framework in place, you can make informed decisions about your hotel's strategic direction and resource allocation.
The site is extremely well laid out and easy to find information with analysis. Through a tiered membership programme, you can incentivise frequent visits by offering perks like discounted meals, complimentary drinks, or exclusive invites to specialevents. This allows you to reach a broader audience beyond your usual patrons.
Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. For returning guests, having this information readily available shows that you care and makes them feel at home. Use a Guest Management System (GMS) to save and access detailed guest data, ensuring every interaction is informed and personal.
Eighty-two percent of survey participants agreed that restaurant patrons are interested in detailed information on the sources of the ingredients in menu items. Upgraded Offerings in Catering and Hospitality – Customers are looking for upscale options and customization for specialevents.
CRM systems can track customer preferences and dietary restrictions, enabling personalized menu suggestions that cater to individual needs. Interactive digital menus can provide detailed nutritional information, ingredient sourcing, and suggested wine pairings, enriching the dining experience with valuable insights.
Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting specialevents can unlock new growth opportunities. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit.
Clear descriptions and appealing photos help customers make informed choices and anticipate the flavors and presentation of their meals. Consider including photos, descriptions, and dietary information to further enhance the menu. Moreover, the menu sets expectations for the dining experience.
NB: This is an article from Mews It informs marketing strategy, helps tailor offers and reveals growth opportunities while optimizing revenue management strategy and profitability. You can also use this information to better forecast and adjust rates and budgets according to various target profiles.
Casual Dining Preferences Market Force Information unveiled a survey on casual dining preferences across the United States highlighting shifting trends influenced by economic factors and evolving consumer tastes. More broadly, catering is a strong revenue driver for restaurants.
Subscribe to our weekly newsletter and stay up to date Lack of information In many hotel companies, marketing, sales, and revenue management work in silos and have specialist systems storing data where no one can find it except the person using it. As a result, valuable information about the demand for specific days is lost.
By leveraging data and market insights, revenue management allows you to make informed and data-driven decisions to drive sales, occupancy, profitability, and sustainable growth. Dynamic pricing, on the other hand, adjusts rates in real-time based on current market data, including demand, supply, competitor rates, and specialevents.
Profile-driven marketing campaigns informed by rich data collected across the guest journey allow properties to creatively customize activities, amenities, and services at the guest’s fingertips and make it easy for them to play an active role in personalizing their visit.
Foodservice Australia is back and bigger than ever with more than 400 exhibitors and specialevents to sink your teeth into across the three-day program. Held at ICC Sydney from 19–21 May, Foodservice Australia will bring together top culinary brands and professionals, making it a must-attend event for anyone in the sector.
In this case, if Jane is traveling with her husband and their children, she may be interested in paying more for connected rooms, activities that apply to different ages, specialevents, and ancillary services that apply to families. They buy very differently than business travelers.
In this case, if Jane is traveling with her husband and their children, she may be interested in paying more for connected rooms, activities that apply to different ages, specialevents, and ancillary services that apply to families. They buy very differently than business travelers.
Profile-driven marketing campaigns informed by rich data collected across the guest journey allow properties to creatively customize activities, amenities, and services at the guest’s fingertips and make it easy for them to play an active role in personalizing their visit.
The term ‘guest’ conveys a sense of hospitality, emphasizing the warm and personal approach adopted when catering to their needs Customer service is a broader concept that applies when someone purchases goods or services from a business. Embracing innovation in hotels and staying abreast of trends can also inform marketing approaches.
Informed Decision-Making : Yield management relies heavily on data analytics. This data-driven approach allows hoteliers to make informed decisions about pricing, promotions, and packages based on historical data, market trends, and forecasts. Resource Allocation : By predicting demand, hotels can allocate resources more efficiently.
Catering to the needs of guests and ensuring their satisfaction is a fundamental aspect of running a successful hospitality business and achieving customer excellence. Introduction In today’s service-oriented world, exceptional guest services are essential.
Restaurants will increasingly become more reliant on using their transaction data to inform and automate their businesses. Collaborations : Collaborations, such as partnering with a well-known designer on staff uniforms or bringing in guest chefs for specialevents and pop-ups, will continue to capture consumer attention.
This involves not only knowing your current financial status but also being able to forecast future trends and make informed decisions based on accurate data. This information helps you decide where to cut costs, how to price menu items, and where to invest more money. You can generate P&L statements weekly, monthly, or quarterly.
External factors include seasonal trends, specialevents, and market dynamics, which play a significant role in the accuracy of restaurant sales forecasts. Accurate predictions hinge on the balance between actual sales and forecasted figures, emphasizing the importance of well-informed estimates over arbitrary guesses.
Print information about your offers and promotions on posters with a catchy font and your company logo and put them on the windows. Still, consider it as catering to various dietary requirements to attract a larger clientele. Host SpecialEvents What lures patrons into a restaurant?
A restaurant scheduling software can help you ensure all tasks are assigned and that your establishment has enough employees to cater to your diners. You can post essential information about your business so people who haven't heard of your restaurant before can be well-informed about your operating hours and location.
Once you have that information, we’ll share what to look for in revenue data, common trends, and the importance of comparative analysis. Understanding your revenue data is essential for making informed decisions. dine-in, takeout, delivery, catering) contribute the most to revenue Recognize trends related to seasons and holidays.
Once the customer makes an entry, information like name, age, phone number, items ordered, etc., Personalized emails can also be sent to them based on their eating behaviour or specialevents like birthdays or marriage anniversaries. Personalized offers, latest deals and offerings, discounts, specialevent discounts, etc.,
Some require fancy meeting spaces and top-notch catering, while others might be all about budget-friendly rooms and a fun social atmosphere. These groups need well-equipped meeting spaces, reliable technology, and catering for working lunches. Well, guess what? Groups like those are becoming a bigger deal for hotels.
Have a function room to cater to specialevents and occasions A great restaurant experience goes beyond serving good quality food—you should sell them memories and unique experiences, too. Offer catering services Offering catering services is one way to expand your restaurant business and reach new customers.
This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel. But pricing intelligence tools like SiteMinder Insights exist to cater to those hotels that want real-time intelligence at an affordable price.
It is important you know what insights to look for in your average check size data that can provide crucial information when making decisions and developing strategies to make the most of each dining experience. This information is invaluable for decision-making. Determine which menu items contribute the most to the average check size.
Similarly, someone attending a party and eating the catered food is a consumer, even if they did not pay for or select the catering package. Specialevents such as weddings will usually have only a handful of customers but many consumers. Both these types of consumers need to be considered.
A virtual event can be considered to cut down costs. Vendor and supplier coordination: From catering services to event entertainment providers, you’ll need to research potential suppliers and make sure that they can deliver what is promised.
Restaurants, in particular, may resort to double shifts during peak seasons or specialevents when an increased workforce is necessary to handle the customer surge. Informed Strategy: This clarity facilitates better financial reporting, which, in turn, informs better decision-making. Review financial statements regularly.
Food and Beverage manager – Also known as F&B, this is managing inventory, orders, budgets, and planning of specialevents for restaurants, bars, and catering. Hotel general manager – This involves managing all other staff and ensuring that the hotel stays profitable while meeting all the expectations of guests.
Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Catering and event reservations For restaurants with a bigger operation, catering and events become added revenue streams.
These can be professionally designed or made in-house to promote specials, events, or even a classic riff like the “Free Wifi, Cold Beer” sign found outside many-a-bar. Put up cool wall art and include information about a hashtag and your restaurant's social media accounts so that users know what to tag. Image Source.
Thirty-seven percent said they’re expanding catering operations. Another 25 percent said they were investing in specialevents and one-off promotions, and 24 percent said they were prioritizing takeout and delivery operations.
Keep in mind that you should always offer something valuable in exchange for the information. If you're catering to young customers looking to make the most of the weekend, use words and visuals that carry a “ seize the day” vibe. Specialevents such as birthdays and anniversaries also show how much you care about them.
Host specialeventsSpecialevents like trivia nights, live music, or charity fundraisers help bring in foot traffic and create lasting memories, encouraging customers to return. Once you've built some credibility, share restaurant marketing updates like exclusive offers, events, or new menu items.
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