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Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? Successful hotels focus on understanding and serving specific guest segments instead of trying to be everything to everyone. These data points combine to reveal your most profitable guest segments.
Did you know that effective hotel pricing can increase revenue by up to 20%? In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process. Comparing your rates to nearby hotels helps position your offerings effectively.
As a hotel owner you’ve navigated the chaos of permits, watched the first brick get laid, and seen your vision take shape room by room. The next step is just as important— getting your hotel noticed. The next step is just as important— getting your hotel noticed.
A seamless interaction pathway can be hugely beneficial for the hotel through increased revenue and improved loyalty. Best Practices to Enhance Gift Voucher Sales for Hotels 1. STAAH Vouchers offers multiple voucher types, such as gift certificates, room deals, packages, and special offers, to cater to different guest needs.
Linthwaite House Hotel has launched a new collection of packages to cater for specialevents ranging from meetings to incentive group dinners, and VIP networking functions to weddings and parties. The post Linthwaite House launches new meetings and specialevent packages first appeared on Luxury Hospitality Magazine.
To help you tap into hidden potential, here are some ideas that can turn your existing assets into profit-generating opportunities: Transform parking spaces into revenue-generators with JustPark Many hotels and venues often overlook parking spaces as a potential revenue stream, especially during off-peak hours.
The An Mor Hotel in Bude, North Cornwall, has been brought to market for an undisclosed amount. According to the listing’s property adviser, a new owner could grow the business by reopening the restaurant, catering to weddings and other specialevents. We expect strong interest in this beautifully situated hotel.”
As an independent hotel owner, you understand the challenges of driving revenue in a competitive market. From setting the right prices to attracting the right guests, every decision you make impacts your hotel's bottom line. What is Revenue Management in Hotels?
Hotel segmentation is at the heart of any successful hotel operation. Subscribe to our weekly newsletter and stay up to date We’ll look at hotel market segmentation in more detail – its benefits, the most common segments, steps to implement guest segmentation, and how smart hotel tech can make this possible.
It includes sales from the restaurant’s core menu offerings, as well as any daily specials or seasonal menu items. Catering and Event Services : Many restaurants capitalize on their culinary expertise by offering catering services for private gatherings, corporate functions, weddings, and other specialevents.
It’s time to ditch the old-school, cost-plus mentality and hello to a pricing strategy that actually makes sense for your independent hotels. Market Positioning: Where does your hotel fit in the grand tapestry of accommodations? It’s simple: calculate your costs, slap on a margin that makes you smile, and voilà, you’ve got your price.
Alpharetta, GA, a suburb of Atlanta, is home to the headquarters of owner/operator/developer Hotel Equities (HE). It is also the location of The Hamilton Alpharetta, Curio Collection by Hilton, a 119-key property that became the first boutique hotel in the city when it opened in the summer of 2021.
BeSafe Rate allows hoteliers to offer insurance during the booking process, providing flexibility and protection for guests while helping hotels capture more prepaid bookings. With SiteMinders reach and ease of use, this integration becomes an attractive option for hotels looking to maximise revenue and enhance guest satisfaction.
To put it in simple words, ancillary revenue or additional revenue is like a bonus income that hotels can earn from things besides just renting rooms. NB: This is an article from eZee Absolute Curious about how you can tap into this for your hotel? Whether your hotel is big or small, fancy or cozy, this guide is your secret recipe.
Owner/operator Marcus Hotels & Resorts , a division of The Marcus Corporation , has appointed restaurateur John Wise to VP, food and beverage. Wise will oversee all hotel-cateredevents and more than 40 signature restaurants, bars and lounges across the company’s 16 properties.
For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings). By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line.
Foodservice Australia is back and bigger than ever with more than 400 exhibitors and specialevents to sink your teeth into across the three-day program. Held at ICC Sydney from 19–21 May, Foodservice Australia will bring together top culinary brands and professionals, making it a must-attend event for anyone in the sector.
While revenue per available room (RevPAR) has been the most common metric to hotels in the past, today they are finding revenue per available guest (RevPAG) to be even more important. It’s important for hotels to understand guest behavior from two perspectives: propensity and affinity. NB: This is an article from Agilysys.
NB: This is an article from Agilysis While revenue per available room (RevPAR) has been the most common metric to hotels in the past, today they are finding revenue per available guest (RevPAG) to be even more important. billion in room revenue lost in 2020 and 2021.
The optimal distribution mix for a hotel depends on the hotel’s target market, location, size, and unique selling points. NB: This is an article from Demand Calendar However, no one-size-fits-all answer exists, as each hotel must consider its specific situation and goals.
Many hotels collect guest data with the guest’s permission but how many truly use it effectively? Guest profiles built by data offer hotel marketers a single pane of glass to view the guest’s stay history, preferences, and life events or celebrations. This is the difference between being well run and well loved.
To stay ahead of the competition and help your business recover faster than those hotels that rely only on one revenue stream, it is prudent to create a well-formatted ancillary revenue strategy. With the leisure customer looking for unique experiences, hotels are able to be creative and innovative while enhancing the guest’s journey.
What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. Other products such as hotel amenities and food and beverage offerings will also form part of the strategy.
Let’s face it, hotel RFPs (Request for Proposal) can be a real headache. But here’s the good news: with the right approach, you can turn those hotel RFPs into booked events and boost your hotel’s group business. So, ditch the frustration and get ready to fill your hotel with happy groups!
Not to mention, it is also a great opportunity for hotels to attract guests during diwali boost their business significantly. How Can Hotels Prepare for Diwali? Host a specialevent. Have a strong hotel technology stack. A Little Something for International Hotels. How can Hotels Prepare for Diwali?
Ever thought about how hotels can pocket some extra cash beyond just renting out rooms? ” It is when a hotel offers additional services or packages to enhance a guest’s stay. These supplementary offerings not only open the door to additional income for the hotel but also give guests that extra touch of luxury.
By offering discounted prices, hotels aim to increase demand, especially during off-peak periods, without compromising on profitability. Table of contents Why is discount pricing used in hotels? Discount pricing strategy examples Each discount pricing strategy serves a unique purpose and caters to different market demands.
Guest profiles built by data offer hotel marketers a single pane of glass to view the guest’s stay history, preferences, and life events or celebrations. As a first touch, a hotel’s marketing team must design a website that attracts and maintains a guest’s attention. Personalization is critical.
Hotel restaurants can be a great tool for hotels to drive engagement and separate themselves from competitors. Beyond serving hotel guests, they often draw locals and tourists alike, becoming pillars of culinary excellence and community engagement. Successful hotel restaurants actively engage with their local communities.
The term ‘guest’ conveys a sense of hospitality, emphasizing the warm and personal approach adopted when catering to their needs Customer service is a broader concept that applies when someone purchases goods or services from a business. We’ll also look at tangibles versus intangible elements, costs and returns.
Are you passionate about helping people locate high-quality accommodation that caters to their needs? If so, a career as a luxury hotel advisor could be for you. The role of a luxury hotel advisor is diverse. Recommending hotels to clients: Based on their research, luxury hotel advisors recommend hotels to their clients.
Guest satisfaction is the cornerstone of a thriving hotel business, reflecting how well your property meets or exceeds the expectations of its guests. Guest satisfaction in a hotel can often be quickly evaluated by the feedback you receive, either online or in person. What is guest satisfaction?
Catering to the needs of guests and ensuring their satisfaction is a fundamental aspect of running a successful hospitality business and achieving customer excellence. Introduction In today’s service-oriented world, exceptional guest services are essential.
For example, self-service technology could soon be integrated within in-car digital assistants, letting individuals place a room service order at their designated hotel long before they arrive. " – Richard Garcia, Remington Hotels. "We – Chris Adams, VP of Strategy, Oracle Food and Beverage. "As
Have a function room to cater to specialevents and occasions A great restaurant experience goes beyond serving good quality food—you should sell them memories and unique experiences, too. Offer catering services Offering catering services is one way to expand your restaurant business and reach new customers.
Still, consider it as catering to various dietary requirements to attract a larger clientele. For instance, hotels may agree to swap flyers so that visitors to your restaurant will think of them when looking for a place to stay, and their customers will receive recommendations for nearby restaurants.
Similarly, someone attending a party and eating the catered food is a consumer, even if they did not pay for or select the catering package. Specialevents such as weddings will usually have only a handful of customers but many consumers. Both these types of consumers need to be considered.
Hotel general manager – This involves managing all other staff and ensuring that the hotel stays profitable while meeting all the expectations of guests. Food and Beverage manager – Also known as F&B, this is managing inventory, orders, budgets, and planning of specialevents for restaurants, bars, and catering.
A virtual event can be considered to cut down costs. Vendor and supplier coordination: From catering services to event entertainment providers, you’ll need to research potential suppliers and make sure that they can deliver what is promised.
percent) consumers say they would be encouraged to visit by special offers on drinks, and more than a quarter would be attracted by drink offers (32.7 percent), specialevents (31.6 Two in five (39.9 percent) or live entertainment (27.0 Franchise Operations Index.
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Management company Remington Hospitality has reopened Le Pavillon, New Orleans, as a Tribute Portfolio Hotel, following an extensive multi-million-dollar renovation. Having managed the hotel for nearly a decade, weve focused on nurturing its storied charm and unique positioning within the locale.
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