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Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
The hotel industry has seen an explosion of new brands and sub-brands over the past two decades, and this trend shows no signs of abating. Despite the proliferation of brands, there remains a significant customer cohort that has not been adequately embraced at the operational and marketing levels: guests with disabilities.
From hotels and vacation rentals to holiday apartments, properties of all types rely on channel managers to simplify operations. A good hotel channel manager can make a huge difference for small properties too. If you’re running vacation rentals or apartments, it should also work with platforms catering to those niches.
UK: Property consultancy Knight Frank has been appointed to sell the Wyndham Trenython Manor Hotel, a historic manor house hotel and resort in south Cornwall, for offers in excess of £2,750,000. The Victorian manor house hotel sits on 24 acres of land close to the harbour town of Fowey.
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The holiday season is a time of cheer and celebration, but its time for those managing hotels to maximize holiday party bookings! With the holiday season fast approaching, capturing those last-minute holiday party bookings can be a game changer for your hotels revenue. Heres how you can put your property in front of the pack.
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As a hotel owner you’ve navigated the chaos of permits, watched the first brick get laid, and seen your vision take shape room by room. The next step is just as important— getting your hotel noticed. The next step is just as important— getting your hotel noticed.
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Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Focus on Digital Marketing.
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NB: This is an article from Upmail Subscribe to our weekly newsletter and stay up to date Here are five essential business development activities that every hotel sales team should prioritize: 1. Hotel sales teams can leverage tools like CRM systems and LinkedIn to build prospect lists and personalize their approach.
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UK: Husband and wife Andy Miles and Serena von der Heyde have purchased the Rothay Garth Hotel in Ambleside for £1.175 million. Miles, the owner of Your Place, will take over the property from Simon Clark who has owned the hotel since 2019. So far, Colliers has sold 43 hotels in the region since the beginning of 2021.
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To be very precise, it has shaped the way guests book their accommodations at hotels. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. Hotels list their properties - rates, and availability on them. Why should you partner with OTAs? Here’s a reality check!
UK: The four-star Lion Hotel , located in Criccieth, Gwynedd in North Wales, is up for sale at a reduced price of £1,800,000 marketed by business property adviser Christie & Co. The Lion Hotel is set in an 18th century building which has been refurbished to offer 34 bedrooms and six self-catering apartments.
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The renowned Newby Bridge Hotel in Cumbria has hit the market with a guide price of offers over 3.5m. The current owners, who have operated the hotel for 32 years, are now looking to concentrate on other business interests. The Huntsmans Inn Bar and Restaurant attracts both hotel guests and local clientele.
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The hospitality industry has always been shaped by evolving travel preferences, but recent trends like the rise of remote work and the increasing popularity of staycations have significantly impacted hotel bookings. To attract this demographic, hotels should consider creating packages that cater specifically to remote workers.
Lincombe Hall Hotel and Spa, a four-star destination hotel and luxury spa in South Devon, has been brought to market with an asking price of offers in excess of 3.4m. The hotel has also undergone an extensive renovation in recent years with all the public areas and a large portion of the bedrooms updated to a high standard.
With its commitment to delivering exceptional guest experiences, the hotel partnered with BEONx to enhance revenue optimization, streamline operations, and unlock valuable market insights. To achieve this, they turned to BEONx , a powerful solution that offered automation and strategic insights tailored to their unique needs.
NB: This is an article from SHR Subscribe to our weekly newsletter and stay up to date Unfortunately, this scenario plays out daily, across thousands of hotels, costing you revenue and control over your guest relationships. These invisible chains are holding your hotel back. But what does that really mean for hotels?
Did you know that effective hotel pricing can increase revenue by up to 20%? In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process. Comparing your rates to nearby hotels helps position your offerings effectively.
market, offering a cutting-edge way to serve high-quality meals without the need for a full-scale kitchen. Kitchenless offers a plug-and-play system that allows hotels to serve a wide range of high-quality meals with minimal effort. These meals are frozen and shipped to hotels, where they are thawed over 18 to 24 hours.
Connecting with potential guests using immersive, experiential advertising can build a hotel’s brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services.
The answer lies in the art and science of market segmentation. NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date Market segmentation, a cornerstone of hotel management, categorizes guests into distinct groups based on various characteristics and behaviors.
The Expanse Hotel, overlooking Bridlington Bay in East Yorkshire, has been brought to market for an asking freehold price of over 2.75m. The detached hotel offers spacious public areas, including a restaurant, lounge and function spaces, as well as a popular rooftop terrace which showcases uninterrupted sea views.
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To add value and create memorable experiences, hotels should immerse their guests in the festive Christmas spirit throughout their stay. Every hotel is different, so here are two examples of how to create valuable guest experiences. Extended Stays: Encourage longer visits by offering discounts for multi-night holiday stays.
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