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Product Launches and Brand Activations A buyout enables companies to transform the entire space into a branded experience, which is especially important for new product reveals or experiential marketing events. Hotels can add value by offering all-inclusive packages that appeal to both organizers and attendees.
A strong catering business can be a restaurant’s biggest moneymaker. Most of the year, catering can comprise 10 to 15 percent of your total sales, but during December, if 20 percent of sales are not coming from catering, you’re missing an opportunity. And you’re getting them for free!). ” they all say no.
UK: The four-star Lion Hotel , located in Criccieth, Gwynedd in North Wales, is up for sale at a reduced price of £1,800,000 marketed by business property adviser Christie & Co. The Lion Hotel is set in an 18th century building which has been refurbished to offer 34 bedrooms and six self-catering apartments.
Meetings and events are in the midst of a renaissance heading into 2025, with numerous contributing factors as to why. Instead, many companies are more than willing to pay a premium for highly experiential events that leave every attendee thinking only, Wow, I cant wait until next year.
As a hotelier, you're likely aware that effectively managing event spaces, such as conference halls and banquet rooms, can significantly boost your hotel's revenue. Hotel banquet and event venue management are no longer just about hosting weddings or corporate meetings. But have you been able to get it right?
Catering can be a great way to increase your sales during the holiday season. You already have the commercial kitchen, staff, customer base, and the economy of scale for bulk ordering so the cost of entry into catering should be relatively low. Promote, Promote, Promote. Ask Lots of Questions. Get Super Organized. Do the Math.
Rising disposable income and the need to cater to the diverse preferences of everything from Baby Boomers to Gen Z and Millennials will be critical when building a personalized approach that is both sustainable and meaningful to all ages. Hoteliers will also look to automate smaller events to streamline operations and staff efficiency.
Setting the right event minimums is crucial for ensuring profitability while maintaining customer satisfaction when managing events. Event minimums are nothing new, but determining the amounts can be challenging. Let’s explore how you can effectively establish event minimums and streamline the process.
Understanding group and transient bookings Group bookings : These involve multiple rooms booked together, often for conferences, weddings, or corporate events. They allow for dynamic pricing adjustments and last-minute revenue opportunities. Additional revenue streams from event spaces, catering, and other services.
With this comprehensive understanding of your guest segments, you can develop targeted service offerings that cater to their specific needs and preferences. Business travelers often book last minute and value convenience over price, while leisure travelers book ahead and are more price-sensitive.
Did you know that effective hotel pricing can increase revenue by up to 20%? In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process. Steps to Analyze Competitor Pricing: Track room rates across OTAs and direct websites.
Yes, these enhancements come with a price another per-room software fee and onboarding efforts but the savings from better labor allocation make the return on investment highly compelling. Improved group sales performance, as enhanced facilities and experiences make your property more attractive for meetings and events.
Avoid overused phrases such as Free, Click, Buy or Best Price, which can trigger spam filters. From there, emphasize how your unique amenities or services can cater to their upcoming event or group stay. Keep it concise, relevant, and engaging.
Dynamic pricing is vital for hotel success today, but only some operators can see beyond the guestroom when applying this technology. NB: This is an article from IDeaS Many factors impacting guestroom dynamic pricing, like seasonality and occupancy, also play a role when optimizing event revenue.
The rural town held the Bream Creek Show since 1886 which sees many events take place, including the coveted Giant Pumpkin competition. A fortuitous opportunity at Harvey Nichols department store later presented itself, which is where Piechniczek met McInnes, whose culinary journey started at catering school.
Some of your customers have even asked about catering options. But is a client base enough to start your catering business? Opening a catering business tied to your restaurant can add extra profits to your business. In this article, we look at how to tell if you should start catering. Let’s look at what you need to begin.
Fixed rates and reservation books were gradually replaced by dynamic pricing systems, Excel spreadsheets were supplemented by rate-shopping tools, and revenue generation has expanded beyond room sales. With advancing technology, new guest behaviors, and growing uncertainties, the way revenue professionals work has fundamentally changed.
Pricing and yielding: time to think bigger Hotels and resorts have long applied dynamic pricing to room rates, but many still hesitate when it comes to MICE and groups revenue streams. Why not take the same approach to event spaces, catering, and equipment rentals?
With the post-pandemic return-to-office, business catering is in full swing. But business catering is a different beast requiring different menus, operations, and technology. What are the primary differences in business catering vs. party catering? Business catering is complex and high stakes.
In the hospitality industry, creating memorable events is important to ensuring business success. The core of this process is the Banquet Event Order, which is a detailed document that lists all the details of an event. Understanding Banquet Event Orders It is an important document that details the specifics of an event.
Regularly updating your site with blogs about local events or hidden gems nearby also signals search engines that your website is relevant and engaging. Integrate Your Rates and Inventory : Managing multiple OTA platforms manually can quickly become overwhelming, leading to errors like double bookings or inconsistent pricing.
. – ezCater CTO Erin DeCesare Customized Catering for Flexible Occasions – The rise of personalized group dining experiences is reshaping catering trends, and L&L is already meeting the demand. Value is about more than price—it’s about the quality of the food, the atmosphere, and the service.
Here is our round up of 8 Success Stories from our Expert Partners outlining revenue growth, increased ADR, occupancy, booking growth, pricing changes and direct channel success. Challenge Eliminating heavy reliance on manual spreadsheets for revenue management and generating data insights for accurate, data-driven pricing.
Consider hosting events around Showcase what makes your hotel unique and use experiences like gingerbread decorating contests, s’more stations by the fire, or caroling nights. Cater to the Quest for Quiet and Unique Experiences Younger travelers are increasingly seeking immersive, unique experiences over simple relaxation.
Let’s talk about something revolutionary, yet as ancient as commerce itself: value-based pricing. It’s time to ditch the old-school, cost-plus mentality and hello to a pricing strategy that actually makes sense for your independent hotels. Why It Barely Works The fundamental flaw of cost-plus pricing is its inward focus.
These outlets include: Restaurants & Bars Cafes & Lounges In-house Spas or Salons Gift Shops & Boutiques Activity Desks or Tour Booking Counters Room Service & Mini-Bar Event Services Each of these outlets functions like a mini-business within your hotel.
For hotels, this time offers a golden opportunity to implement effective pricing strategies that not only cater to the surge in guests but also optimize revenue generation. Dynamic Pricing Model Implementing a dynamic pricing model allows hotels to adjust rates based on demand fluctuations.
Manchester hotel The Midland has partnered with chef Adam Reid to launch its brand-new private hire and events offering, Events by Adam Reid at The Midland. The new concept is aimed at high-profile corporate networking events to personalised occasions for friends and family and offering a bespoke version of Adams Northern food style.
Offer a Discount on Your Best Available Rates Let’s start with the most influential factor in group bookings: competitive pricing. Group bookings often come down to price sensitivity, as corporate clients and private groups are both budget-conscious. Provide Flexible Contract Terms Those planning a group trip need reassurance.
What is competitor based pricing? Competitor-based pricing or competition-based pricing is a data-driven approach where businesses use advanced analytics to set their prices based on competitors’ rates. But it’s not just about matching or undercutting competitors’ prices.
Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Monitor and Adapt Continuous monitoring and analysis of pricing strategies and their effectiveness are vital.
In the quest to maximize your hotel’s revenue, two buzzwords often come up: Revenue Management and Price Optimization. We demystify the differences between Revenue Management and Price Optimization and provide actionable insider tips to boost your hotel’s earnings. Price Optimization: Precision Pricing What is Price Optimization?
Event and group planning within the hospitality sector mirrors these seasonal trends. No Rest for the Weary January witnesses an upswing in new event requests almost immediately after the holiday decorations come down. Convergence This heightened January planning activity presents a golden opportunity for event professionals.
For me personally, I like having a day of the week that is customer-focused and accessible for guests, particularly the wine, which people can be priced out of.” There are three promotions now live that reflect the ethos of each restaurant and cater to what consumers want or have requested in the past.
Different traveller groups have varying lead times, and recognising these patterns will help you optimise your availability and pricing strategies. City breakers : For those who prefer a cultural getaway, boutique hotels in urban locations should emphasise nearby Easter events, museum exhibitions, and food festivals.
It just goes to show how important drink pricing and cost management are to maximizing profits. Bar profit margin and pour cost Some high-performing bars can reach higher margins by optimizing their costs and pricing strategies. Keep in mind that certain drinks can be priced higher due to their popularity or unique ingredients.
Price elasticity is an essential KPI for any business, and the hotel industry is no exception. NB: This is an article from Lybra , one of our Expert Partners It measures the responsiveness of demand for a product or service to changes in its price. Seasonality This is another important factor that affects price elasticity.
Get ready for groups and events. Guests travelling for work or work events are expected to keep mixing it with leisure, so expect a bleisure. Be prepared in marketing and servicing to cater to the diverse and unique needs of such business related groups and big families.
Thus, finding the right balance between maintaining high quality and keeping prices reasonable is crucial. Educating consumers about the benefits of sustainable ingredients can also foster understanding around pricing, making them more willing to pay a premium. .
NB: This is an article from Lybra , one of our Expert Partners A well-defined pricing strategy is vital for the success of any hotel business. Hotel pricing is a dynamic process influenced by various factors, including location, competition, customer preferences, and seasonality.
Welsh family-run seaside hotel, The Lion, has been brought to market for the first time since 1978 for a reduced asking price of £1.8m. The four-star property was built in the 18th-Century, but has recently benefited from a refurbishment and offers 34 en-suite letting rooms and six ‘Castle View’ self-catering apartments.
If you have a flair for cooking and want to monetize your passion and skills, you can easily combine the two to start your very own catering business in the USA. . The catering industry includes companies that provide individual event-based food services. In 2019, catering companies in the US earned $11 billion in revenue 2019.
In this edition of MRM Research Roundup, we feature news about an influx of catering orders, the topic of tipping, the rise of kiosks and affordable Michelin restaurants. Among the highlights: On or Off Prem Same-store catering transactions increased +71 percent in Q4 2023 compared to Q4 2022. Hawaiians are the best tippers.
From eyebrow-raising splurges and quirky simple essentials to cultural events and TikTok trends that pushed consumers to hit “add to cart,” I thought this would be of interest to you and your readers! This includes the desire for high-quality ingredients, as a result of increased awareness and global food knowledge.
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