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However, it wasn’t just trips that were canceled ad nauseam over the course of the pandemic – it was also groups and events. Now, in the wake of the pandemic, we are not only seeing “revenge travel”; we are witnessing revenge events. Finally, the appetite for in-person events is, once again, omnipresent – if not insatiable.
In addition to this, a multitude of sights, activities, and events often provide a way to spend our spare time or a reason to leave the house in the first place. For this reason, many hotel businesses now use a set of marketforecasting tools that involve, for example, flight data. Want insights delivered straight to your inbox?
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