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Choosing the right OTAs to partner with requires research and strategicplanning. This aids in getting maximum visibility and enhancing exposure to both domestic and international audiences. OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue.
Furthermore, catering to trends in experiential travel by offering immersive local experiences or themed stays can lead to higher guest satisfaction and stronger emotional connections with the brand. An overwhelming 82% of domestic voyagers are drawn to culinary experiences, making it the highlight of their journeys.
Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. For example, if your hotel is in India, OTAs like MakeMyTrip or Goibibo are widely trusted by domestic travelers. As a new hotel, the temptation might be to list your property on as many OTAs as possible.
’ “Achieving record sales despite disruptions in the supply chain shows how well we adapted and catered to our franchisee’s needs during the pandemic. “With recent strategic growth announcements, it’s clear that demand for the Bojangles brand is growing,” said Jose Armario, CEO of Bojangles.
This is equally important to how services delivery takes place, as customers are open to switching to their choice if they find services better catering to their needs (80% of consumers, Qubit). The same applies to Non-domestic travel. StrategicPlan.
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