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How hoteliers can ride the revival of domestic tourism

Hotel Owner

The tourism and hospitality sector are growing precipitously – but what has often gotten lost amidst the din is the extraordinary revival of domestic tourism. According to McKinsey’s recent report on the state of the sector, in 2023 75% of trips worldwide were taken domestically. Even in Western Europe this figure sits at 58%.

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How To Select The Right OTAs For Your Hotel - A Comprehensive Guide

Hotelogix

These platforms work like magic to spread the word about property, inventory, prices, offers, etc. This aids in getting maximum visibility and enhancing exposure to both domestic and international audiences.  OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue.

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Tourism trends: Domestic and international tourist market

SiteMinder

Meanwhile, understanding demand trends allows for dynamic pricing strategies, maximising occupancy and revenue during peak periods and stimulating demand when needed. Domestic tourism trends The essence of domestic travel, where the journey begins and ends within the same country, is undergoing a remarkable transformation.

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Top Cocktail and Wine Trends

Modern Restaurant Management

In addition, bartenders are mixing sparkling wine of all styles and prices into their cocktails to add effervescence, crispness or sweetness to the experience. There is also a growing trend in wines priced to sell with good value in either BTG or by-the-bottle formats to drive more orders and not just high margins.

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The rise of staycations: how UK hotels can capitalise on domestic tourism

Hotel Owner

It is estimated that in 2021 alone, domestic travel accounted for 96% of the UK’s total travel and tourism expenditure while two years prior, in 2019, it represented 81% of the total expenditure. In 2023, the share of Britons taking a domestic summer holiday, or staycation, in the UK increased by 50% compared to the previous year.

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How to Manage Your Marketing Budget Effectively

Revenue Hub

Understanding Seasonality in the Hospitality Industry Seasonality plays a pivotal role in the hotel industry, directly influencing demand, pricing, and overall profitability. You can capture bookings from travellers looking for lower prices without the crowds of peak seasons.

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The Role of Customer Segmentation in Revenue Management

Revenue Hub

Subscribe to our weekly newsletter and stay up to date By understanding the different types of guests a hotel attracts and tailoring pricing and marketing strategies accordingly, hotels can unlock significant revenue potential. Geographic Segmentation : Location: Domestic, international, specific regions or countries.

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