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How hoteliers can ride the revival of domestic tourism

Hotel Owner

The tourism and hospitality sector are growing precipitously – but what has often gotten lost amidst the din is the extraordinary revival of domestic tourism. According to McKinsey’s recent report on the state of the sector, in 2023 75% of trips worldwide were taken domestically. Even in Western Europe this figure sits at 58%.

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Tourism trends: Domestic and international tourist market

SiteMinder

It enables: Market positioning and brand differentiation Adapting to trends allows hotels to position themselves strategically in a crowded market, highlighting unique selling points that resonate with current consumer interests. This trend is anticipated to bolster tourism in regions such as the US, Europe, and Africa.

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Hilton’s Newest Additions Propels Thailand to its Largest Market in South East Asia

Hospitality Net

The new additions cater to the rising middle class demand for upscale and affordable accommodations driven by Thailand’s thriving international and domestic tourism in its capital city, as well as beach destinations.

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The rise of staycations: how UK hotels can capitalise on domestic tourism

Hotel Owner

It is estimated that in 2021 alone, domestic travel accounted for 96% of the UK’s total travel and tourism expenditure while two years prior, in 2019, it represented 81% of the total expenditure. In 2023, the share of Britons taking a domestic summer holiday, or staycation, in the UK increased by 50% compared to the previous year.

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How to Manage Your Marketing Budget Effectively

Revenue Hub

Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.

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How To Select The Right OTAs For Your Hotel - A Comprehensive Guide

Hotelogix

OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. This aids in getting maximum visibility and enhancing exposure to both domestic and international audiences.  This gives them a better idea of what fits their requirement and budget best.

Book 268
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Best Practices for Hospitality Marketing

Modern Restaurant Management

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Focus on Digital Marketing.

Marketing 207