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Best Practices for Hospitality Marketing

Modern Restaurant Management

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Focus on Digital Marketing.

Marketing 207
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How hoteliers can ride the revival of domestic tourism

Hotel Owner

The tourism and hospitality sector are growing precipitously – but what has often gotten lost amidst the din is the extraordinary revival of domestic tourism. According to McKinsey’s recent report on the state of the sector, in 2023 75% of trips worldwide were taken domestically. Even in Western Europe this figure sits at 58%.

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How To Select The Right OTAs For Your Hotel - A Comprehensive Guide

Hotelogix

OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. This aids in getting maximum visibility and enhancing exposure to both domestic and international audiences.  This gives them a better idea of what fits their requirement and budget best.

Book 268
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Rothay Garth Hotel acquired for over £1m

Boutique Hotel News

Neil Thomson, associate director in the hotels agency team, said: “Rothay Garth Hotel is a highly acclaimed hotel in a high footfall area, catering for a mix of domestic and international clientele. The extended conservatory has ample capacity for residents and passing trade.

Catering 246
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Home-Grown Mid-Segment Hotel Brands have a Competitive Edge Against International Brands in India

Hotelogix

In recent years, the emergence of rapidly growing domestic mid-segment hotel brands has significantly transformed the country's hospitality landscape. Although relatively young and small, these brands have captured the attention of domestic travelers, controlling about 60% of the total branded rooms available in the country.

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Tourism trends: Domestic and international tourist market

SiteMinder

It enables: Market positioning and brand differentiation Adapting to trends allows hotels to position themselves strategically in a crowded market, highlighting unique selling points that resonate with current consumer interests. This trend is anticipated to bolster tourism in regions such as the US, Europe, and Africa.

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How to Manage Your Marketing Budget Effectively

Revenue Hub

Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.

Budgeting 108