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Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Focus on Digital Marketing.
The tourism and hospitality sector are growing precipitously – but what has often gotten lost amidst the din is the extraordinary revival of domestic tourism. According to McKinsey’s recent report on the state of the sector, in 2023 75% of trips worldwide were taken domestically. Even in Western Europe this figure sits at 58%.
From the extensive tour of all meeting facilities, culinary, spa and the overnight experience, its abundantly clear why this luxury property is the top choice for domestic as well as international corporate events and social groups held in this iconic Brazilian city, and possibly also the top choice for the entire country.
OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. This aids in getting maximum visibility and enhancing exposure to both domestic and international audiences. This gives them a better idea of what fits their requirement and budget best.
Domestic vs. international travellers : While local visitors may make spontaneous reservations, international guests require more planning time. Analysing Your Target Market To design offers that resonate, its crucial to segment your audience and tailor experiences accordingly. Typically, they start booking 2 to 3 months in advance.
Neil Thomson, associate director in the hotels agency team, said: “Rothay Garth Hotel is a highly acclaimed hotel in a high footfall area, catering for a mix of domestic and international clientele. The extended conservatory has ample capacity for residents and passing trade.
Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.
In recent years, the emergence of rapidly growing domestic mid-segment hotel brands has significantly transformed the country's hospitality landscape. Although relatively young and small, these brands have captured the attention of domestic travelers, controlling about 60% of the total branded rooms available in the country.
The new additions cater to the rising middle class demand for upscale and affordable accommodations driven by Thailand’s thriving international and domestic tourism in its capital city, as well as beach destinations.
It enables: Market positioning and brand differentiation Adapting to trends allows hotels to position themselves strategically in a crowded market, highlighting unique selling points that resonate with current consumer interests. This trend is anticipated to bolster tourism in regions such as the US, Europe, and Africa.
It also entered three new markets, Luxembourg, Angola and Senegal. Conversions drove growth across segments and markets in EMEA, representing 45% of the regions room signings in the year. The companys total pipeline for EMEA grew to 596 properties at year-end, representing 104,731 rooms, a 10% increase from the previous year.
Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. For example, if your hotel is in India, OTAs like MakeMyTrip or Goibibo are widely trusted by domestic travelers. Offer personalized pricing for niche markets, like long-stay guests or special events.
Hotel marketing has come a long way, with the majority of holidaymakers – domestically and abroad – using the internet and their social media accounts to research and choose their next vacations. Are you aiming to build brand recognition in a new market? Do you want to boost off-peak season occupancy rates?
In terms of buyer profile, Savills figures showed that 40% of purchases in 2024 were from domestic buyers, a significant decrease on the 77% seen in 2023. Scotland is, therefore, expected to remain one of the highest performing hotel markets outside of London in 2025. This is due to US buyers making large portfolio acquisitions.
It is estimated that in 2021 alone, domestic travel accounted for 96% of the UK’s total travel and tourism expenditure while two years prior, in 2019, it represented 81% of the total expenditure. In 2023, the share of Britons taking a domestic summer holiday, or staycation, in the UK increased by 50% compared to the previous year.
Christian Baudat, country general manager, Ascott Japan, said: We are delighted to introduce The Crest Collection brand to the Japanese market through our first joint project with Tokyo Tatemono.
Business travel is finally making a comeback, providing hoteliers with renewed opportunities to capture a crucial market segment. Key markets like China, the USA, Germany, Japan, and the United Kingdom are driving this growth, with impressive annual increases in business travel spend – 69% in Japan alone. trillion by 2027.
Four-star country house hotel and spa, Tre-Ysgawen Hall, has been sold to property development company K2RE for an undisclosed amount to be relaunched into the hospitality market. The hotel and spa cater for both local clientele and as a tourist destination for international and domestic travellers.
The report – An Independent Review on the Role and Value of Serviced Apartments in the UK – reveals a market size of more than 56,700 across the country. Including single-key operators, the total market value of the sector extends to £1.7 billion in 2022. Click to download here.
“The untold story is what goes on and what went on in those backyards — imagine an Italian household in the ’60s growing prickly pears, but then going down to Hurstville and shopping at an Asian market — that kind of mixing,” says Kelly. To live in Sydney and to have family from other cultures is to be somewhat confused,” says Kelly.
Subscribe to our weekly newsletter and stay up to date By understanding the different types of guests a hotel attracts and tailoring pricing and marketing strategies accordingly, hotels can unlock significant revenue potential. Geographic Segmentation : Location: Domestic, international, specific regions or countries.
Out of the 40 markets CoStar tracked about 30 reported declines in RevPAR performance over the past month. Domestic tourist destinations such as Cumbria, including the Lake District, York, and East and West Yorkshire, were some of the “worst hit”. However, performance has been mixed across the country, depending on the market.
The survey insights show how the hospitality and event industry can pivot their offerings to cater to consumer preferences. A little under half of the respondents said yes, and of those 30 percent of them used catering for these events. Occupancy in urban markets is just 35.6 According to STR, nationwide hotel occupancy was 44.4
Explore Higher-Margin Offerings : Related, next year, restaurants can look to new ways to offset pressures on margins by leaning more into higher-margin offerings like catering and delivery direct through owned channels vs. third party delivery. To do this CRTKL is featuring the follow: High quality pre-made food pick up location.
voco & Suites Jeddah will also be equipped to cater to the business needs of domestic and international guests, featuring four venues for meetings and events. Other amenities include a fitness centre and a swimming pool, ensuring a well-rounded and enjoyable stay for guests.
As a result, we explained the reasoning behind the name change at our hotel conferences, and we catered to any concerns that they may have had. For example, we are now able to enjoy the best purchase procurement rates in the market across EMEA, as suggested by our suppliers.
Additionally, business intelligence tools are aiding hoteliers in understanding market trends, guest preferences, and even competitor strategies, ensuring informed decision-making. They’ve discerned a trend where international business travelers tend to book their stays three months in advance, while domestic tourists book just a month prior.
Willemijn Geels, VP of development Europe at IHG Hotels and Resorts, said: “Adding over 1,000 rooms through nine new signings is a great reflection of our investment in the UK&I market, and of the confidence of our owners in IHG, who continue to trust us to develop and open successful hotels with them.
Chinese travellers are individuals residing in China who travel domestically within their country or internationally to various destinations around the world. According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. What are Chinese travellers?
Respondents from heavyweight source markets such as the US, Italy and France also expressed strong interest in the UK, with the country ranking sixth in the former two and seventh in the latter. Another challenge independent brands face is distribution and marketing, according to McCartan.
Airbnb initially made a significant impact on the Chinese market, offering travellers unique and affordable stays. As a result, Airbnb decided to shut down its domestic operations in China in 2022, leaving a gap in the market for both travellers and accommodation providers.
An opportunity not only to feed and to gather but also to present one’s home and cooking, the dinner party is a feat of domesticity, and accordingly, an affair rife with potential stressors. Making all the moving parts work is a skill honed by practice, or for those with money, hired aid. A post shared by Social Studies (@socialstudiesparty).
It will offer 56 self-catering spaces ranging from studios to three-bedroom apartments, each with a fully-fitted kitchen, dining/work table, and lounge area. The domesticmarket is being revitalised, with innovative and inspiring hospitality offerings encouraging people to explore within our shores.
The market is ripe for high-quality serviced apartments which cater to the growing number of domestic and international travellers in the region, both leisure and business.” “It is an exciting time to join Cheval Collection, as it builds its footprint in the UAE and wider Middle East,” said Potvin.
Claims in the UK’s hotel and catering sector have spiked by 100% in July, compared with the same time last year, according to trade credit insurer Atradius. However, the group’s data on late and failed payment claims has indicated that the hospitality market overall is performing well, partly due to the rise of staycations.
Top Marketer : Dan Farrell, Multi-units in MI. This expansion is part of the brand's established presence in the market and increases its off-premise capabilities. The demand has continued into the Midwest, while the brand has identified key markets for new growth. Best New Store Launch : Angie Lacey, Nocatee, FL.
Along with being the Chef Partner, Anahita heads up the entire business operations of SodaBottleOpenerWala Gurgaon and the catering division of the brand in Delhi NCR. With NYC.PIE, Sukriti is aiming to create a niche brand with an international dining experience catering to the domestic crowd.
Rooms come with a full kitchen and on-property amenities include a combined fitness and laundry facility, a multifunctional lobby and communal space, and a self-service market. The property will feature 290 rooms, including 214 king studio suites and 76 one-bedroom suites.
Many of them use their disposable income in order to spend big on luxury trips — both internationally and domestically. The importance of catering to the needs of hotel guests Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business.
In a way, being on a GDS is almost like hiring a sales manager in every country – its a quick way to capture bookings from other travel markets and reach travellers worldwide. Why you need to be on a GDS Instead of thinking of it as another platform to attract guests, see a GDS as a direct marketing tool for your hotel.
These measures may slow down the influx of guests from China to your location but 2023 still promises to herald their return, especially since China’s aircraft were still operating domestically throughout the pandemic and are hampered only by the required ramping up of staff to manage international flights.
The segment of customers that are apprehensive about the increased cost of travel are not necessarily going to avoid it altogether; instead, there may be a rise in domestic travel as many countries saw during the pandemic. It’s important to cater to both groups, and this highlights an important point overall – providing guests with options.
NB: This is an article from Amadeus While recovery has largely been driven by domestic, leisure travelers, groups and corporate bookings are starting to return. Then partner with your marketing manager to understand who is engaging with your marketing channels (ads, social media, website, etc.)
This strategy enables us to capture not only inbound travel to Southeast Asia but also intraregional and domestic travel, further enhancing Ascott’s market performance.” Backed by our experienced global teams with extensive local expertise, we are well positioned to drive Ascott’s global expansion,” she added.
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