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How hoteliers can ride the revival of domestic tourism

Hotel Owner

The tourism and hospitality sector are growing precipitously – but what has often gotten lost amidst the din is the extraordinary revival of domestic tourism. According to McKinsey’s recent report on the state of the sector, in 2023 75% of trips worldwide were taken domestically. Even in Western Europe this figure sits at 58%.

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How To Select The Right OTAs For Your Hotel - A Comprehensive Guide

Hotelogix

This aids in getting maximum visibility and enhancing exposure to both domestic and international audiences.  Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences. Here’s a reality check!

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Rothay Garth Hotel acquired for over £1m

Boutique Hotel News

Neil Thomson, associate director in the hotels agency team, said: “Rothay Garth Hotel is a highly acclaimed hotel in a high footfall area, catering for a mix of domestic and international clientele. Real estate firm Colliers oversaw the transaction. The extended conservatory has ample capacity for residents and passing trade.

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Home-Grown Mid-Segment Hotel Brands have a Competitive Edge Against International Brands in India

Hotelogix

In recent years, the emergence of rapidly growing domestic mid-segment hotel brands has significantly transformed the country's hospitality landscape. Although relatively young and small, these brands have captured the attention of domestic travelers, controlling about 60% of the total branded rooms available in the country.

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Tourism trends: Domestic and international tourist market

SiteMinder

Furthermore, catering to trends in experiential travel by offering immersive local experiences or themed stays can lead to higher guest satisfaction and stronger emotional connections with the brand. An overwhelming 82% of domestic voyagers are drawn to culinary experiences, making it the highlight of their journeys.

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Hilton’s Newest Additions Propels Thailand to its Largest Market in South East Asia

Hospitality Net

The new additions cater to the rising middle class demand for upscale and affordable accommodations driven by Thailand’s thriving international and domestic tourism in its capital city, as well as beach destinations.

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The rise of staycations: how UK hotels can capitalise on domestic tourism

Hotel Owner

It is estimated that in 2021 alone, domestic travel accounted for 96% of the UK’s total travel and tourism expenditure while two years prior, in 2019, it represented 81% of the total expenditure. In 2023, the share of Britons taking a domestic summer holiday, or staycation, in the UK increased by 50% compared to the previous year.