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The tourism and hospitality sector are growing precipitously – but what has often gotten lost amidst the din is the extraordinary revival of domestic tourism. According to McKinsey’s recent report on the state of the sector, in 2023 75% of trips worldwide were taken domestically. Even in Western Europe this figure sits at 58%.
From the extensive tour of all meeting facilities, culinary, spa and the overnight experience, its abundantly clear why this luxury property is the top choice for domestic as well as international corporate events and social groups held in this iconic Brazilian city, and possibly also the top choice for the entire country.
This aids in getting maximum visibility and enhancing exposure to both domestic and international audiences. Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences. Here’s a reality check!
Domestic vs. international travellers : While local visitors may make spontaneous reservations, international guests require more planning time. Consider designing offers that cater to different traveller segments while ensuring profitability. Typically, they start booking 2 to 3 months in advance.
Neil Thomson, associate director in the hotels agency team, said: “Rothay Garth Hotel is a highly acclaimed hotel in a high footfall area, catering for a mix of domestic and international clientele. Real estate firm Colliers oversaw the transaction. The extended conservatory has ample capacity for residents and passing trade.
In recent years, the emergence of rapidly growing domestic mid-segment hotel brands has significantly transformed the country's hospitality landscape. Although relatively young and small, these brands have captured the attention of domestic travelers, controlling about 60% of the total branded rooms available in the country.
The new additions cater to the rising middle class demand for upscale and affordable accommodations driven by Thailand’s thriving international and domestic tourism in its capital city, as well as beach destinations.
Furthermore, catering to trends in experiential travel by offering immersive local experiences or themed stays can lead to higher guest satisfaction and stronger emotional connections with the brand. An overwhelming 82% of domestic voyagers are drawn to culinary experiences, making it the highlight of their journeys.
This region continues to offer tremendous opportunities for us to expand into new segments and markets, catering to the evolving needs of both domestic and international travelers.
It is estimated that in 2021 alone, domestic travel accounted for 96% of the UK’s total travel and tourism expenditure while two years prior, in 2019, it represented 81% of the total expenditure. In 2023, the share of Britons taking a domestic summer holiday, or staycation, in the UK increased by 50% compared to the previous year.
With almost 10 percent of the world’s total gross domestic product (GDP) and employing over 255 million people, it is no surprise that the travel and tourism industry is one of the most important sectors to drive employment. So, here are 5 tips to improve your interactions with your guests and boost revenue: 1.
With lots of travel bans likely to still be in effect for some time, your focus should be on domestic bookings. Customer priorities and expectations have changed, try to cater for this through your digital marketing channels. At this point, nobody knows when it will be. But be ready, how will you stand out?
In terms of buyer profile, Savills figures showed that 40% of purchases in 2024 were from domestic buyers, a significant decrease on the 77% seen in 2023. It is also uniquely placed to cater for various products including serviced apartments and hostels, making the city especially appealing to investors looking to enter the market.
This addition will further enhance Ascotts ability to cater to both domestic and international travellers seeking authentic, memorable experiences, providing them with a wide range of options and diverse opportunities to enrich their travels.
We believe there is meaningful runway for this brand, with the potential to expand domestically in the next several years.” The brand has been built around a promise to brighten up every stay with a refreshing blend of color, connectivity and convenience.”
Tempting Trial With By-The-Glass & Premium Half-Bottles : Curated by-the-glass (BTG) options are becoming more diverse and more balanced between domestic and international offerings than in the past. Seasonal Beverages : Bars are increasingly leaning into specialty drinks that cater to each season.
Martha Stewart went from stockbroker to caterer to cookbook author and TV star. The first two episodes, which premiere on CNN this Sunday, recap Stewart’s unprecedented rise from stockbroker to caterer to cookbook author and TV star, all the way to the United States’ first “self-made female billionaire.”
The public bar caters to 90 guests at any one time and has 16 taps and a bar food menu, with the sports lounge located to the side. Sommelier Christiane Poulos joins after time at Rockpool and Bennelong and has worked alongside wine consultant John Clancy to put together a wine list of both international and domestic drops.
The hotel and spa cater for both local clientele and as a tourist destination for international and domestic travellers. According to K2RE, it plans to invest in the “characterful” property, which was originally built as a family home in 1882.
This trend highlights the need for hotels to offer flexible packages that cater to both work and play. With domestic business travel spending already at 77% of pre-pandemic levels, now is the time for hoteliers to seize this opportunity and stand out. billion in 2021 to $2,997.2
Located on Newquay’s east cliffs, SeaSpace merges the independence of self-catering with the luxuries of a lifestyle hotel. Jeremy Jones from Christie and Co expects significant interest from domestic and international investors due to its rare availability in this prestigious area.
Take the taramasalata toast: “It spoke to this domestic setting of having leftover dip your grandparents made and putting it on some bread — it’s a universal thing we all do. It was driven by a desire to strike a balance between catering to the local audience while retaining the essence of Japanese cuisine.”
Short Lead Times: Domestic travellers and last-minute bookers tend to have shorter booking windows, often making reservations within a few weeks or even days of travel. If group bookings are a significant part of your business, adjust your budget to cater to these customers at least six months prior to their arrival dates.
Sydney-based social enterprise Two Good Co has always used food to support and empower women experiencing domestic violence, homelessness and trauma. Group Chef Jen Shaw then works with contributing chefs to mould the recipes into an offering that works at the café, which can also be utilised by Two Good Co’s catering service.
Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. For example, if your hotel is in India, OTAs like MakeMyTrip or Goibibo are widely trusted by domestic travelers. As a new hotel, the temptation might be to list your property on as many OTAs as possible.
Domestic tourist destinations such as Cumbria, including the Lake District, York, and East and West Yorkshire, were some of the “worst hit”. April was also one of the wettest months, likely deterring British consumers from travelling closer to home. The latter experienced a double-digit revenue loss, driven by a 9% average rate drop.
voco & Suites Jeddah will also be equipped to cater to the business needs of domestic and international guests, featuring four venues for meetings and events. Other amenities include a fitness centre and a swimming pool, ensuring a well-rounded and enjoyable stay for guests.
Geographic Segmentation : Location: Domestic, international, specific regions or countries. Loyalty programs can be customized to cater to different guest types. Booking Behavior Segmentation : Booking channel: Direct bookings, OTA (Online Travel Agency) bookings, group bookings, etc.
An opportunity not only to feed and to gather but also to present one’s home and cooking, the dinner party is a feat of domesticity, and accordingly, an affair rife with potential stressors. Making all the moving parts work is a skill honed by practice, or for those with money, hired aid. All that advice about the perfect dinner party?
It will offer 56 self-catering spaces ranging from studios to three-bedroom apartments, each with a fully-fitted kitchen, dining/work table, and lounge area. The domestic market is being revitalised, with innovative and inspiring hospitality offerings encouraging people to explore within our shores.
Across all four of our brand segments, this growth is also fuelled by continued appetite from domestic and international travellers, and their love for IHG’s family of brands and the experiences we offer.”
As a result, we explained the reasoning behind the name change at our hotel conferences, and we catered to any concerns that they may have had. I would say that there are now more opportunities across Europe for brands that were traditionally operated domestically. What trends are you seeing currently in the hospitality industry?
Along with being the Chef Partner, Anahita heads up the entire business operations of SodaBottleOpenerWala Gurgaon and the catering division of the brand in Delhi NCR. With NYC.PIE, Sukriti is aiming to create a niche brand with an international dining experience catering to the domestic crowd.
The market is ripe for high-quality serviced apartments which cater to the growing number of domestic and international travellers in the region, both leisure and business.” “It is an exciting time to join Cheval Collection, as it builds its footprint in the UAE and wider Middle East,” said Potvin.
The sector caters to both domestic (59 per cent) and international guests (41 per cent). Business travellers comprise the largest share of the clientele (45 per cent), followed by tourists (27 per cent), and professionals relocating to the UK (23 per cent).
“As we explore opportunities for further expansion, the growing demand for extended stays presents an exciting opportunity to cater for the evolving needs of travellers in the region. We look forward to welcoming guests to this new property and redefining the extended stay experience.”
Your Place has completed an 18-month renovation of Chinnery House Apartments in Pimlico, London, introducing five self-catering rental units. If approved, the taxset to be implemented by 2027would apply to hotels, B&Bs, and self-catering accommodations, with a reduced rate for hostels and campsites.
As we explore opportunities for further expansion, the growing demand for extended stays presents an exciting opportunity to cater for the evolving needs of travellers in the region.
As a result, Airbnb decided to shut down its domestic operations in China in 2022, leaving a gap in the market for both travellers and accommodation providers. It offers a wide range of properties, from urban apartments to rural homes, and caters to both domestic and international travellers. Is there Airbnb in China?
Lavender Heights Resort, Tuscany : Nestled amidst the rolling vineyards of Tuscany, the Lavender Heights Resort caters to a diverse clientele, ranging from honeymooners to corporate retreats. Gone are the days of static pricing; the future belongs to real-time, dynamic adjustments that cater to a myriad of factors.
Though Isan cuisine has proven popular around the world, chefs in the northeastern Thai region are still fighting for recognition domestically, using foraged ingredients and fine dining techniques to rewrite their culinary reputation Rule 1: Gather eggs between March and May. Plating ant eggs for a quick snack.
The segment of customers that are apprehensive about the increased cost of travel are not necessarily going to avoid it altogether; instead, there may be a rise in domestic travel as many countries saw during the pandemic. It’s important to cater to both groups, and this highlights an important point overall – providing guests with options.
Many of them use their disposable income in order to spend big on luxury trips — both internationally and domestically. The importance of catering to the needs of hotel guests Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business.
Claims in the UK’s hotel and catering sector have spiked by 100% in July, compared with the same time last year, according to trade credit insurer Atradius. Some 42%of Brits are planning one this summer, which means that domestic tourism is expected to elevate the UK economy by more than £30.3bn.
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