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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

  Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects:  Understanding the basics  Identifying profitable segments Customizing services Implementing targeting strategies Measuring success. 

Marketing 100
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Providing The Best Restaurant Customer Experience in 2024

7 Shifts

Offer multiple payment options, including contactless and mobile payments, to cater to different customer preferences. Enhance customer service through efficient staffing Efficient service starts with having the right number of staff during peak hours.

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Product vs service: unveiling key differences

Les Roches

Our programs combine teaching and mentorship from industry leaders with exclusive access to prestigious internships Bachelor of hospitality management Difference between guest services and customer service While guest services and customer service are often used interchangeably, there are subtle differences that separate them.

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Exploring the world of guest services: from definitions to job descriptions

Les Roches

Introduction In today’s service-oriented world, exceptional guest services are essential. Catering to the needs of guests and ensuring their satisfaction is a fundamental aspect of running a successful hospitality business and achieving customer excellence.

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How to Optimize the Distribution Mix

Revenue Hub

Guests seeking personalized experiences: Some guests may book directly through the hotel’s website, believing it allows for more customized service or special requests. This allows hotels to prioritize and allocate resources to the channels that cater to their target audience.

Book 96
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Winning More Group Business: Mastering The Art of Hotel RFP

eZee Absolute

Some require fancy meeting spaces and top-notch catering, while others might be all about budget-friendly rooms and a fun social atmosphere. These groups need well-equipped meeting spaces, reliable technology, and catering for working lunches. Well, guess what? Groups like those are becoming a bigger deal for hotels.

Events 52
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Customers vs consumers and their impact on hospitality

Les Roches

In this article, we’ll go over the main differences between customers and consumers and how this affects people working in hospitality careers. We’ll also discuss what steps you can take to improve your knowledge of customer service and how to tailor marketing to the consumer or customer you want to engage.