Levering Cinematic Success with Fairmont The Queen Elizabeth’s Barbie Adventure
Larry Mogelonsky
OCTOBER 25, 2023
Accordingly, when it came to designing the latest au courant campaign, Fairmont Hotels & Resorts immediately earmarked this property for the creation of the Barbie Dream Suite and accompanying marketing program. The beginning stages of this year-long collaboration between Mattel and Fairmont Hotels and Resorts began several months ago.
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