This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Setting the right rates for your rooms is not just about numbers; it’s about balancing guest expectations, understanding demand, and staying competitive. In this blog, we’ll cover everything you need to decide hotel rates smartly, including competitionanalysis, pricing strategies, and tools to simplify the process.
If I see myself as a high roller, I’m going to treat myself to a posh restaurant (and expect to be catered to). Perform a competitiveanalysis. How we imagine ourselves determines which businesses we align with. If I pride myself on my social consciousness, I’m going to look for a restaurant with ethical practices.
Look at your competitors A proper competitiveanalysis will allow you to evaluate what others in your space are offering, and how you can differentiate yourself from them. In order to create a niche for your hotel, it is imperative that you sell your product to a selected customer base that will benefit the most from your offer.
Conduct a location analysis on factors such as demographics, real estate prices, crowd density, target audience, expected footfall, average income, accessibility to market, and parking spaces. . It is highly advisable to do a competitiveanalysis to understand how your competitors are doing in that location.
This type of analysis will include observing, documenting, and reporting your target audience’s spending habits and consumption behavior. CompetitionAnalysis: Identify your competitors and include them in your cafe business plan. The analysis must include: Market segment catered to by the competitors.
Part of their remit is to analyze market trends, conduct competitiveanalysis and use digital marketing tools to position the hotel effectively in the market and achieve sales targets. They also build relationships with corporate clients, travel agencies and event planners to drive bookings and increase occupancy rates.
This dynamic approach requires a blend of data analysis, market insight, and strategic action. Competitiveanalysis Before setting any pricing strategy, it’s essential to understand the lay of the land. Here’s a deeper dive into how the process unfolds: Step 1.
This is equally important to how services delivery takes place, as customers are open to switching to their choice if they find services better catering to their needs (80% of consumers, Qubit). CompetitiveAnalysis. We cover this further in our Hotel Trends article diving deeper into personalization in hospitality.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content