What does the Aimbridge-Interstate merger mean for the business?
Hotel Owner
MAY 15, 2023
Since we are a B2B brand, we had to conduct significant external communication that was really focused on the industry. As a result, we explained the reasoning behind the name change at our hotel conferences, and we catered to any concerns that they may have had. But when we explained the reason behind the rebranding, they understood.
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