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Value Based Pricing: Are You Charging What Your Rooms Are Worth?

Revenue Hub

Let’s talk about something revolutionary, yet as ancient as commerce itself: value-based pricing. It’s time to ditch the old-school, cost-plus mentality and hello to a pricing strategy that actually makes sense for your independent hotels. Why It Barely Works The fundamental flaw of cost-plus pricing is its inward focus.

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Is Calculating Price Sensitivity Too Difficult for Hotels?

Revenue Hub

Talk to any hotel operator about empty rooms, and you’ll likely hear about price sensitivity. What if the relentless focus on price is causing more harm than good? If you think you know all there is to know about price sensitivity, prepare to think again.

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Dynamic Pricing for Independent Hotels: The Secret to Capturing More Revenue

Revenue Hub

In the good old days, hotel room pricing used to be simple. As a result, however, hotels were often under priced when travellers were willing to pay more and overpriced when travellers were price sensitive. Subscribe to our weekly newsletter and stay up to date Today, most hotels take a dynamic approach to pricing.

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What are the Pros and Cons of Dynamic Pricing?

Revenue Hub

When hotels implement dynamic pricing, they are constantly adjusting their room rates based on mathematical algorithms aimed to increase occupancy based on area demand. The success or failure of price optimisation often depends on how the strategy is specifically implemented at an individual property. 2. Offer competitive rates.

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How Hotel Market Segmentation Enhances Business Success

Revenue Hub

By identifying where the business is coming from and what motivates guests to complete a purchase, you can better define effective pricing strategies and target your offer to meet their needs. You can also identify areas for growth and unexploited business opportunities within your market.

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The Essential Overview of Hotel Dynamic Pricing (Price Tags)

Revenue Hub

NB: This is an article from Revenue Team by Franco Grasso , one of our Expert Partners One component is “dynamic pricing.” ” You’re familiar with this model when considering your rack rate vs. your bottom prices. First, consider your hotel has a pricing path. What are the bottom and starting prices?

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MRM Research Roundup: Price Wars, Influencer Impact and No-Show Fees

Modern Restaurant Management

Another 25 percent said they were investing in special events and one-off promotions, and 24 percent said they were prioritizing takeout and delivery operations. Finally, restaurant leaders are doubling down on sustainability as an investment in their business and the future. LTO Impact A new Placer.ai

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