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Pricing strategies: leveraging bias and psychological tricks for success

eHotelier

Effective pricing strategies are crucial for capturing consumer attention and driving sales. Leveraging psychological biases and tricks can profoundly influence consumer perception and behavior, so let's explore several proven pricing strategies that smartly use human psychology to enhance business success.

Pricing 277
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Upselling strategies to grow revenue and improve business performance

eHotelier

By analysing guest data, using dynamic pricing strategies, leveraging pricing psychology, personalizing offers, and providing staff with the right tools and training, hotels can improve overall business performance.

Pricing 299
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How to make happy hour work for your business

Hospitality Magazine

After a few years of running its iconic ‘Australiano Hour’, Surry Hills restaurant Jane has achieved the holy trinity of happy hour success: returning customers, effective pricing, and a busy venue. The team knew the price point had to be sharp enough to compete with the local competition. A tip to keep it economically sound? “We

Pricing 245
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Top 4 Benefits of Seasonal Pricing for Hotels

InnQuest

Pricing plays a crucial role in determining the success of any business. When it comes to hotel businesses, one must continuously strive to achieve a balance between the customer experience and pricing. Hotels follow different pricing strategies to get there and seasonal pricing remains one of the most important.

Pricing 220
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Don't miss this brand new webinar! Save your seat today!

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Where Is Surge Pricing Headed?

Modern Restaurant Management

"Restaurants thinking about implementing surge pricing need to balance the revenue upside with the potential brand backlash," says Savneet Singh, CEO of PAR Technology. "While Modern Restaurant Management (MRM) magazine asked Singh to elaborate on his views on where the pricing model is headed in the QSR landscape.

Pricing 193
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Hospitality staff priced out of rentals

Hospitality Magazine

The news comes as the latest blow for the sector during the current cost of living crisis, with CreditorWatch research recently revealing that hospitality businesses are most at risk of failure. The post Hospitality staff priced out of rentals appeared first on hospitality | Magazine.

Pricing 242