Remove Business Development Remove Resort Management Remove Resorts
article thumbnail

McNeill establishes scholarship in memory of Mark A. Ricketts

Hotel Business

Ricketts Memorial Scholarship at The University of Memphis Kemmons Wilson School of Hospitality & Resort Management. Born in Arkansas, but raised in Memphis from the age of two, Kemmons Wilson was the founder of the hotel chain Holiday Inn in the 1950s and other business enterprises. 2, 2022, after a brave battle with ALS.

article thumbnail

How to excel as a sales and marketing director

Les Roches

The role of a sales and marketing director A sales and marketing director is responsible for deciding the direction of marketing and sales activities for a hospitality company, whether that’s a single hotel, a chain or a five-star resort. Why is sales and marketing important? It will also boost demand and help generate profits.

article thumbnail

Master marketing for tourism to enter a world of opportunities

Les Roches

Companies must engage customers to sell products and this is a vital part of tourism, where marketing teams aim to attract visitors to a certain destination, region or resort. Marketing features in almost every hospitality career, including resort management and luxury management.