Social Hospitality

FEBRUARY 5, 2025

SEO involves multiple strategies, including keyword research, content marketing , backlink building , and technical improvements. When managed correctly, SEO produces an enduring flow of traffic and conversions that continues after ad expenses stop, while paid advertisements fade when budgets deplete.

Events 52

Events Special Events Strategic Planning Marketing 52

Hotelogix

JULY 11, 2024

As an independent hotel owner, you understand the challenges of driving revenue in a competitive market. By leveraging data and market insights, revenue management allows you to make informed and data-driven decisions to drive sales, occupancy, profitability, and sustainable growth.

Pricing 130

Pricing Download Book Budgeting 130

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Post Regular Content : Google My Business allows regular posting of updates, special events, and promotions. Furthermore, local SEO is an affordable way to promote your business.

Information 203

Information Special Events Budgeting Marketing 203

Hotel Business

JANUARY 13, 2025

Driving these trends along in good measure are the technological advances that impact every facet of hospitality, including sales, marketing and revenue generation. This embrace of a no silos approach is meant to help answer that pressing question: How do we maintain market share despite all of the changes in the industry?

Special Events 52

Special Events Marketing Budgeting Reservations 52

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 78

Marketing Catering Events Reservations 78

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Customer Service 148

Customer Service Marketing Scheduling Special Events 148

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Choosing this option is beneficial if your restaurant is in a competitive market where people use these apps frequently.

Special Events 97

Special Events Catering Events Workshop 97

The Restaurant Times

SEPTEMBER 16, 2021

However, 11-years since its launch, the scope of Instagram has dramatically grown and well extended into marketing. As for restaurants, there is no better platform than Instagram for marketing, expanding their customer base, and boosting their restaurant sales. 5 Creative Ways Instagram Marketing Enhances Restaurant Sales.

Marketing 52

Marketing Accounting Budgeting Special Events 52

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Pricing 98

Pricing Book Budgeting Marketing 98

Xotels

JANUARY 18, 2021

One of the components needed to apply a hotel revenue management is market segmentation. It allows you to target and market to a variety of consumer groups with different behaviour with an offer that matches their needs and budget level. What is Hotel Market Segmentation? Benefits of Hotel Market Segmentation.

Marketing 40

Marketing Book Reservations Special Events 40

SiteMinder

JULY 12, 2022

What is hotel email marketing and why do you need it? Email marketing is one of the most viable and cost-effective ways for your hotel to reach guests and boost direct bookings. Marketing through multiple channels, both traditional and emerging, can significantly increase costs at your hotel. Build your email databases.

Marketing 52

Marketing Blog Book Communication 52

Revenue Hub

APRIL 11, 2023

The optimal distribution mix for a hotel depends on the hotel’s target market, location, size, and unique selling points. Marketing systems collect information about guests, and the hotel PMS has all the information about the reservations, which reflects guest behavior.

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Information Book Reservations Catering 97

Modern Restaurant Management

DECEMBER 21, 2022

Rising Consumer Expectations : Recession fears will cause many consumers to be more discerning with their food and beverage budget, and bar and restaurant owners will continue to battle over wallet share. More international brands will continue to enter the US market through delivery-only models. – Alex Canter, CEO of Nextbite.

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Pricing Portion Control Budgeting Marketing 167

EATER

FEBRUARY 14, 2025

Lille Allen We asked couples across the country about budgets, date nights in, and what makes a restaurant really worth it In the first seven years of our relationship, my husband and I never codified date night. both 38 Lawyer and marketing director Together for 12 years, married for seven years Denver What does date night mean for you?

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Reservations Definition Budgeting Scheduling 70

Lithos POS

FEBRUARY 10, 2023

Marketing and promotions are the lifeblood of any business regardless of its size, type, or specialty. A well-planned and executed marketing can help grow your customer base, increase brand awareness , and ultimately thrive your restaurant business. Email marketing is one of the easiest and most cost-effective marketing strategies.

Marketing 40

Marketing Information Blog Reservations 40

Hotel Business

SEPTEMBER 15, 2023

There will likely be a special event or sudden period of high demand, so always look for those opportunities. Using external data about your market can assist here. This helps you understand if there is market compression or depression that your on-books have not yet reflected, giving you the heads up to course-correct.

Special Events 64

Special Events Pricing Accounting Events 64

Revenue Hub

OCTOBER 17, 2023

The focus is on variable demand tied to market crises, short term booking windows, which are focused on guest spend and dynamic optimization embracing rate flexibility. Lodging operators need to focus revenue management system on the total hotel experience inclusive of rate, operations, and marketing.

Pricing 109

Pricing Marketing Training Book 109

7 Shifts

JULY 20, 2024

Having a positive cash flow lets you invest in things like new equipment, marketing, or even opening a new location. One of the key benefits of using a financial spreadsheet is that it helps you with budgeting and forecasting. You can easily monitor your food and labor costs as well as profit margin, budget, and sales.

Scheduling 88

Scheduling Pricing Budgeting Information 88

7 Shifts

MAY 23, 2024

Of course, this doesn’t mean that yours has to be extra low—just be extra sure that they’re justified given your competitor’s menu and market fluctuations. In this digital age, good plating can serve as your marketing tool if customers love what they see, snap a photo, and upload it to social media.

Pricing 78

Pricing Scheduling Events Marketing 78

Les Roches

MAY 9, 2023

Defining the main goals of the event will help you decide on other elements such as the venue, format, target audience, and budget. Budgeting and financial planning: An event budget will help ensure that you stick to your spending plan and that all expenses are accounted for. This list is not exhaustive.

Events 52

Events Event Coordination Budgeting Customer Service 52

SiteMinder

OCTOBER 15, 2023

Dynamic pricing is a pricing strategy for hotels that involves changing room rates daily, or even within the day based on real-time market conditions. This pricing option is well suited in today’s market and is one many hoteliers opt to use. Table of contents What is the difference between static and dynamic rates for hotels?

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Pricing Definition Book Marketing 59

eZee Absolute

MAY 29, 2024

It’s basically a shopping list from event planners or companies looking for the perfect hotel for their group. They’ll outline their needs – number of rooms, meeting space, budget, you name it – and then they will send this list or hotel RFP to several hotels like yours. Why are hotel RFPs important? Well, guess what?

Events 52

Events Catering Book Budgeting 52

Synergy Suite

MAY 24, 2024

External factors include seasonal trends, special events, and market dynamics, which play a significant role in the accuracy of restaurant sales forecasts. Forecasters in restaurants analyze historical sales data, customer feedback, market trends, and even external factors such as seasonality and events in the surrounding area.

POS Systems 52

POS Systems Information Pricing Special Events 52

The Restaurant Times

JANUARY 18, 2023

assisting with marketing strategies such as, customer relationship management (CRM), . In addition, it integrates seamlessly with your current restaurant information system (such as your budgeting and employee management solutions). Design Marketing Campaigns: With the data, you’re learning about your customers.

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POS Systems Information Bookkeeping Scheduling 52

The Restaurant Times

DECEMBER 3, 2021

If you are a pub owner and want to attract more customers to your business again, you must come up with out-of-the-box ideas and establish a good marketing tool. Marketing is never simple, but it’s significantly more difficult in a crowded market. Host a special event for local food influencers.

Events 52

Events Accounting Special Events Maintenance 52

MBB Hospitality

NOVEMBER 15, 2023

Advanced food costing solutions offer predictive analytics, helping restaurants forecast future spending and adjust budgets accordingly. Additionally, exploring local markets and seasonal products can yield fresher ingredients at lower costs due to reduced transportation expenses.

Training 52

Training Pricing Portion Control POS Systems 52

Lithos POS

SEPTEMBER 27, 2023

So you can use the data for personalized marketing efforts. You can use the customer report for various loyalty programs such as points-based loyalty programs, tiered loyalty programs, punch card loyalty programs, discounts and coupons, online and mobile loyalty programs, special event discounts, and feedback and review programs.

POS Systems 69

POS Systems Accounting Front of House Server 69

Lithos POS

DECEMBER 19, 2023

His duties include executing marketing strategies, recruitment, and hiring, ensuring food quality, staff training, and maintaining effective communication between the administrative team, kitchen staff, and front-of-house employees. Effective Marketing Restaurant businesses are one of the competitive industries.

Front of House 52

Front of House Scheduling Communication Bookkeeping 52

Les Roches

MARCH 16, 2023

The types of holidays and trips they specialize in: Often, a client that requests the support of a luxury travel advisor is wealthy and will have a considerable budget. They may be looking to book a trip for a honeymoon, wedding, or special event.

Travel and Tourism 52

Travel and Tourism Training Catering Hospitality Management 52

SiteMinder

OCTOBER 20, 2022

In its early days around 2007, Airbnb appeared to be positioned in a niche for budget-conscious travellers, who did not mind sharing their accommodation with their hosts. LeBonCoin is one of the largest players in the French holiday rental market and supported hotels early in the pandemic by making listings temporarily free.

Book 52

Book Blog Pricing Special Events 52

eZee Absolute

JUNE 12, 2024

The gig economy allows you to scale your workforce up or down based on seasonal fluctuations or special events. This flexibility helps manage budgets more effectively and allows for investment in other areas that can enhance the guest experience. Flexibility and Scalability: Need a Spanish-speaking tour guide for a week?

Communication 52

Communication Special Events Events Budgeting 52

SiteMinder

AUGUST 29, 2023

Hotel operating costs Hotel operating costs encompass a wide array of expenses, from staff salaries, utility bills, and maintenance to marketing, guest amenities, and food & beverage supplies. Reduce your hotel’s marketing costs Paid promotion isn’t always guaranteed to garner more results.

Housekeeping 52

Housekeeping Book Guest Satisfaction Maintenance 52

MBB Hospitality

MARCH 27, 2019

There are plenty of small restaurants that thrive and do well in today’s market. So if you are not an expert at marketing for example, what should you do? To reward them, offer special incentives like discount coupons, special happy hours and other special events. Cookie Dough Shop. Build your A-Team.

Special Events 40

Special Events Events Customer Service Budgeting 40

Les Roches

AUGUST 26, 2024

Travel agents can expect to earn around $59,565 per year, with the potential for higher earnings based on experience and specialization. Event coordinator Planners and managers who stage activities that boost the guest experience, ranging from conferences to weddings.

Travel and Tourism 52

Travel and Tourism Event Coordination Customer Service Communication 52

Les Roches

FEBRUARY 13, 2024

Their responsibilities include organizing activities, social events, and announce­ments while coordinating with various departme­nt heads to ensure smooth ope­rations on the cruise ship. Being a cruise director is more­ than just hosting special events and cocktail parties on board.

Travel and Tourism 52

Travel and Tourism Customer Service Communication Events 52

Synergy Suite

OCTOBER 5, 2023

By reviewing and understanding certain aspects of revenue data, restaurant owners and managers can make informed decisions, adapt to market trends, and continually refine their business strategies to ensure sustained growth and profitability. Understanding your revenue data is essential for making informed decisions.

Catering 52

Catering Information Events Labor Cost Controls 52

Modern Restaurant Management

MARCH 11, 2025

These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." Special events have become a big reason for going out, making unique dining experiences more important than ever. The pandemic changed how businesses market, no doubt about it.

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POS Systems Marketing Server Communication 188