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How to Manage Your Marketing Budget Effectively

Revenue Hub

Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.

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Budgeting in Hotels: Theory, Practice and Outlook 2025!

Revenue Hub

Budgeting in hotels is one of the core tasks of revenue management and plays a crucial role in managing operational and financial efficiency. The budget serves as the basis for financial planning, control, and decision-making. Theoretical Foundations of Hotel Budgeting A budget primarily serves to plan and control a company’s finances.

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Future of Hotel Budgeting: Automation and Data-Driven Upselling

Revenue Hub

Ahh, budget season… a time every hotelier knows all too well. That’s the promise of automation and data-driven upselling, with hospitality platforms like Plusgrade transforming how hotels manage budgets and make decisions. Let’s look at how automation is turning budgeting from a yearly drag into a strategic opportunity.

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Top 4 Benefits of Seasonal Pricing for Hotels

InnQuest

Pricing plays a crucial role in determining the success of any business. When it comes to hotel businesses, one must continuously strive to achieve a balance between the customer experience and pricing. Hotels follow different pricing strategies to get there and seasonal pricing remains one of the most important.

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The Travel Rate Debate: Selecting Dynamic vs. Fixed Hotel Pricing

Revenue Hub

NB: This is an article from CWT Subscribe to our weekly newsletter and stay up to date With the hotel sourcing season well underway, many corporate travel and procurement teams are likely trying to figure out which hotel pricing model makes the most sense for their programs. Which Rate Is Best?

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Restaurant Budgeting: How to Create A Restaurant Budget

7 Shifts

The restaurant business is one of the most competitive industries, and this shows in the fact that only 20% of restaurants succeed in the market. To help you survive and thrive, we've created a step-by-step and easy-to-follow restaurant budgeting guide. Table of Contents What is included in a restaurant budget?

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Choosing the Right RMS: Key Considerations for Budget Season

Revenue Hub

As budget season draws near, selecting the right Revenue Management System (RMS) becomes one of the most crucial choices for hoteliers. It should provide real-time price optimization to adapt quickly to changing market conditions, all while being intuitive and user-friendly for staff across different departments.