Modern Restaurant Management

NOVEMBER 27, 2024

It's beginning to look like a festive holiday season at workplaces as office party attendance and budgets are rising, according to ezCater's first-ever Workplace Holiday Party Trends Report , which reveals emerging trends and insights from 1,600+ employees and decision-makers nationwide.

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Revenue Hub

MARCH 11, 2025

Digital marketing can feel like an elusive game. By weaving data strategies into your digital marketing approach, youll facilitate short-term and long-term success with targeted high-value audiences. Hoteliers are thinking more about growth-oriented strategies, with larger hotel groups considering long-funnel marketing.

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Revenue Hub

AUGUST 29, 2024

Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.

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Revenue Hub

DECEMBER 5, 2024

Any law that aims to cover a vast, multi faceted and complex issue, like the digital markets, with a blanket approach will, by definition, face many challenges. Read the full article at mirai The post Why The Digital Markets Act Interpretation is Causing Issues appeared first on Revenue Hub. This is not always the case.

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Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

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eHotelier

MAY 13, 2024

But if you plan accordingly, you can increase your chances of success by conducting proper market research, budgeting, getting involved with your community, investing in marketing, prioritizing operational efficiency, and listening to your customer base. Opening a restaurant is an extremely challenging endeavor.

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Modern Restaurant Management

DECEMBER 9, 2024

What are the best practices for marketing pop-ups? My Neighbor Felix Christmas Photos courtesy of Lotus Concepts Having one concentrated campaign that launches at the start of the pop-up across all marketing channels and resources as well as physical signage on the restaurant is crucial in establishing a strong start.

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Revenue Hub

JANUARY 22, 2025

An event venue connected to a hotel in New York City struggled to capture market share. Campaign Research and Strategy Launched in March 2024, the campaign was designed to align with their limited marketing budget of $9,000 per year ($750 monthly). Cost-Per-Click (CPC): $1.32

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Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Three Tips to Promote a Restaurant on a Low Budget. Restaurant email marketing is another cost-effective way to boost your brand. Send Relevant Emails.

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eHotelier

MAY 30, 2024

International hotel brands will continue to pour into Spain, according to Global Asset Solution’s Spanish Hotel Market Outlook 2024.

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Revenue Hub

JANUARY 15, 2025

Setting an operating budget for the coming year can feel like a wild guessing game for hoteliers. Forecasts will alert you to future periods when your property isnt on track to meeting budget targets while theres still time to remedy the shortfall. Be proactive: Enhance sales, marketing, and revenue strategies.

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Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. And it’s a place where finance and marketing build repeatable models that actively drive pipeline performance.

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Revenue Hub

SEPTEMBER 18, 2024

As a hotelier, you’re always looking for ways to attract more guests, boost bookings, and get the most out of your marketing budget. With endless options for online advertising, deciding where to focus your efforts and budget can feel overwhelming. Align your marketing with current trends to stay ahead of the competition.

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Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. It is important that you have a recruitment marketing budget to drive top-of-funnel traffic in your hiring funnel.

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Hospitality Net

JANUARY 7, 2025

As we turn the calendar to 2025, hotel owners and operators are finalizing their annual budgets and ensuring they align with the latest market conditions. Heres how to navigate the year ahead with a combination of operational adjustments and dynamic forecasting.

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Revenue Hub

DECEMBER 20, 2024

Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025. Boost their impact by promoting them through email marketing and social media ads.

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Revenue Hub

SEPTEMBER 18, 2024

Budgeting in hotels is one of the core tasks of revenue management and plays a crucial role in managing operational and financial efficiency. The budget serves as the basis for financial planning, control, and decision-making. Theoretical Foundations of Hotel Budgeting A budget primarily serves to plan and control a company’s finances.

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Revenue Hub

OCTOBER 29, 2024

On the one hand, fixed hotel rates offer price stability and predictability for corporate travel budgets, but negotiations can be time-consuming. In markets with fewer room nights, Johnson sees dynamic pricing as a complementary tool to static rates and chainwide discounts.

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Hotelogix

NOVEMBER 19, 2024

It lowers initial investment and mitigates unexpected costs, allowing you to maintain your budgets more prudently - improving hotel amenities, marketing,etc.   With cloud solutions, you don't have to worry about paying extra for feature updates as these are free, eliminating the need for expensive upgrades.

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7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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Hotelogix

NOVEMBER 28, 2024

You don’t need a massive budget to make this happen. At the end of the day, it’s not about flashy tech or big budgets. A warm welcome, a little attention to detail it’s what keeps them coming back. AI can help you remember the things that matter: extra pillows, a preferred bottle of wine, or even their birthday.

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Modern Restaurant Management

DECEMBER 27, 2024

Sustained loyalty is the goal in this highly competitive, price-driven market. RMS’s Customer Pain Points Consumer Report found that quality is the #1 driver of restaurant choice, followed by budget-friendliness and location/atmosphere. Go digital for increased loyalty and sales.

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eHotelier

APRIL 21, 2024

In her role, she will serve as the strategic business leader of property operations at the 221-room hotel and be responsible for creating and maintaining a high-performing service culture and managing budgets and reputation.

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Revenue Hub

JANUARY 6, 2025

This focus fosters strategic coherence and encourages every department to work together, from sales and marketing to operations. NetRevPAR takes the traditional RevPAR (Revenue per Available Room) metric a critical step further by accounting for all customer acquisition costssuch as distribution fees, marketing spend, and transaction charges.

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Social Hospitality

FEBRUARY 17, 2025

Marketing doesnt have to break the bank.With the right tools and strategies, small and medium-sized businesses can build strong brand awareness without blowing their budget. From digital platforms to traditional methods, lets explore the best budget-friendly marketing tools and how to use them effectively.

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Modern Restaurant Management

DECEMBER 5, 2024

High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID. Balancing Cost and Value with Wear and Tear Investing in quality glassware doesn’t have to be cost-prohibitive, even for budget-conscious restaurants. Seasonal and specialty cocktail glasses that make signature drinks stand out.

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Revenue Hub

NOVEMBER 14, 2024

billion in Google Ads, and for Black Friday 2024, they’re expected to more than double that, with an estimated $12 billion in total marketing spend. However, the reality is you don’t need to match their marketing spend to win direct bookings.

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Modern Restaurant Management

DECEMBER 16, 2024

Budgeting Smart : Review your benefits costs and the financial impact of anticipated changes so you can set realistic financial expectations for 2025. Strengthen Recruitment and Retention Efforts The labor market remains highly competitive, making proactive recruitment and retention strategies top priorities.

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Restaurant Engine

MARCH 26, 2025

Concentrate on hyperlocal marketing strategies to reach your target customer. Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. What is Hyperlocal Marketing?

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Modern Restaurant Management

NOVEMBER 4, 2024

It's not just about making customers come back — loyalty programs boost revenue, offer valuable insights about your diners, and give you that extra edge in today’s super-competitive market. Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data.

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Modern Restaurant Management

FEBRUARY 1, 2022

So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? For Bigger Marketing Budgets, It’s About Doubling Down on Digital. And certainly, an area that’s ripe for marketers to reimagine. For Small Eateries, It’s About Focusing on Fundamentals. Bottom-line.

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Revenue Hub

OCTOBER 9, 2024

As budget season draws near, selecting the right Revenue Management System (RMS) becomes one of the most crucial choices for hoteliers. It should provide real-time price optimization to adapt quickly to changing market conditions, all while being intuitive and user-friendly for staff across different departments.

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Revenue Hub

AUGUST 30, 2024

While the budget depletion column is not one of your standard columns, it is recommended as a key custom metric to focus on when optimising your Google ads campaigns. It is a value that is measured in percentage and it helps you to see the rate at which your daily or campaign budget is being used up. What are the consequences of this?

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Modern Restaurant Management

NOVEMBER 24, 2020

Restaurant owners are being forced to find a way to make it through winter with vastly reduced revenue, and many operators are scrambling to reallocate budgets and manage staffing to survive COVID-19. Plan for Gaps in Your Budget. That said, restaurants didn’t have COVID-19 written into their budget at the beginning of 2020.

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Revenue Hub

NOVEMBER 22, 2024

One of the most overlooked factors that can make or break your hotel’s Facebook marketing campaigns is the number of ads you run at any given time. We recommend having a daily budget of at least $5 per ad, if possible. If your daily budget is $15/day, it is probably wiser to run only 3-4 ads. Don’t believe us?

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Revenue Hub

NOVEMBER 6, 2024

Hotels can lose 20% to 30% of potential guests – and the revenue that goes with them – simply because of poor online visibility,” Klaudia Chmielewska, Digital Marketing Manager at Profitroom, explains.“ Find the sweet spot where OTA commissions and your marketing budget optimise overall revenue.

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Revenue Hub

NOVEMBER 28, 2024

NB: This is an article from TCRM Subscribe to our weekly newsletter and stay up to date In hotels, it involves adjusting room rates based on real-time factors like demand, competition, and market conditions. Conversely, they can attract budget-conscious travelers during off-peak periods by offering lower rates.

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