eHotelier

MAY 30, 2024

International hotel brands will continue to pour into Spain, according to Global Asset Solution’s Spanish Hotel Market Outlook 2024.

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Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

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Hospitality Net

AUGUST 22, 2024

Are you getting ready for budgeting and forecasting for 2025? Do you want to learn how to leverage consumer trends, market data, and your historical channel and audience information to develop a data-driven budgeting and forecasting methodology? Are you concerned that fewer guests are finding your hotel online?

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Budgeting Information Book Marketing 90

Hospitality Net

SEPTEMBER 6, 2024

In this week’s episode of the Hotel Moment podcast, Joel Morales, CMO at Castlerock Asset Management, joins Karen Stephens, Revinate CMO, to offer a proactive approach to budget season – starting before August.

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Budgeting Marketing 94

Revenue Hub

SEPTEMBER 16, 2024

Traditional budgeting has long been the standard for financial control in the hotel industry, but these budgets become irrelevant far too quickly. Since market conditions can change rapidly and it is difficult to predict more than a few months ahead, accurate revenue forecasting is essential.

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Budgeting Scheduling Article Marketing 69

Revenue Hub

FEBRUARY 15, 2024

The traditional budgeting approach is proving increasingly inadequate in today’s fast-paced and unpredictable market, where traveler behaviors, economic conditions, and competitive landscapes can shift in weeks. They can quickly pivot strategies in response to market fluctuations instead of remaining bound to an outdated budget.

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Revfine

JUNE 3, 2024

Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing The post What are the Best Marketing Strategies for Hotels on a Budget?

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Hospitality Net

SEPTEMBER 21, 2023

A hotel budget is a financial plan that outlines the projected income and expenditures for a specific period, usually one fiscal year. The budget also accounts for all types of expenses, including operational costs, capital expenditures, and marketing budgets.

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Budgeting Accounting Book Marketing 86

Hospitality Net

NOVEMBER 4, 2024

With the 2025 budgeting season in hospitality underway, it’s not too late to compare marketing spend in hospitality to the broader economy. As per Gartner CMO Spend Survey, the average 2024 marketing budgets are 7.7% of total revenue, the lowest post-pandemic spend.

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Marketing Budgeting 86

Revenue Hub

OCTOBER 9, 2024

As budget season draws near, selecting the right Revenue Management System (RMS) becomes one of the most crucial choices for hoteliers. It should provide real-time price optimization to adapt quickly to changing market conditions, all while being intuitive and user-friendly for staff across different departments.

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Budgeting Pricing Article Marketing 79

Revenue Hub

NOVEMBER 13, 2023

NB: This is an article from Global Asset Solutions This is no less true for budget season, although for many in the hotel sector, it can also come with a sense of foreboding. It will allow the Executive Team to build a budget with the ownership’s goal in mind. To have the budget approved by the ownership group straight away.

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Budgeting Guest Satisfaction Strategic Planning Presentation 88

Boutique Hotel News

MARCH 15, 2023

UK: Today, the Chancellor of the Exchequer Jeremy Hunt has outlined his Spring Budget. Contents of the Budget which affect hospitality includes: • From August, alcohol taxes on wines will rise by up to 50p a bottle but the duty charged on draught beer will be up to 11p lower than the duty in supermarkets. • million) will be abolished.

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Budgeting Pricing Presentation Marketing 130

Revenue Hub

FEBRUARY 28, 2024

NB: This is an article from Triptease , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Let’s dive into what this means for your hotel’s budgeting strategies and how you can navigate these circumstances.

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Budgeting Article Marketing Book 91

Hospitality Net

MAY 31, 2024

International hotel brands will continue to pour into Spain, according to Global Asset Solution’s Spanish Hotel Market Outlook 2024. The company said that it expected to see budget brands join the swelling numbers of luxury flags as both domestic and international tourism grew.

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Budgeting Marketing 52

Revenue Hub

SEPTEMBER 27, 2023

NB: This is an article from Fairmas One powerful approach that has been gaining momentum is “Zero-Based Budgeting” (ZBB). In this blog, we’ll dive into the concept of Zero-Based Budgeting and how it can reshape the financial landscape of hotels. Implementing Zero-Based Budgeting 1.

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Budgeting Guest Satisfaction Article Blog 82

Revenue Hub

OCTOBER 13, 2023

Planning a hotel budget is a critical task that ensures the smooth operation and financial health of your hotel. This guide will walk you through the essential steps, best practices, and expert advice to help you create a robust hotel budget. Without a budget, you risk financial instability and inefficiency.

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Budgeting Revenue Projections Article Maintenance 95

Serviced Apartments

OCTOBER 31, 2024

Reading Time: 7 minutes UK: UK Chancellor Rachel Reeves MP has delivered a Labour Budget for the first time in 14 years as the government warned of “difficult” decisions to “restore economic stability” and plug a £22 billion black hole in public finances that was estimated by the Office for Budget Responsibility [OBR].

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Budgeting Travel and Tourism Property Development Accounting 52

SiteMinder

SEPTEMBER 10, 2023

What is a hotel budget? A hotel budget is a financial plan that outlines the projected income and expenditures for a specific period, usually one fiscal year. The budget also accounts for all types of expenses, including operational costs, capital expenditures, and marketing budgets. Here are the steps involved: 1.

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Budgeting Maintenance Front Desk Operations Document 59

Revenue Hub

AUGUST 30, 2024

While the budget depletion column is not one of your standard columns, it is recommended as a key custom metric to focus on when optimising your Google ads campaigns. It is a value that is measured in percentage and it helps you to see the rate at which your daily or campaign budget is being used up. What are the consequences of this?

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Budgeting Scheduling Article Accounting 84

Social Hospitality

MARCH 29, 2023

Part of growing a business is to spend time, money, and effort on marketing. For large companies, this goal is attainable because they’re more established and can set aside a generous marketing budget. promotional products , to social media marketing , there’s an option suitable for any business and budget.

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Budgeting Marketing Events Accounting 52

Revenue Hub

NOVEMBER 30, 2022

With the industry still recovering from the pandemic and inflation impacting both revenues and operational costs, what should budget 2023 consider? The unprecedented volatility has made the task of budgeting for 2023 daunting. Let’s look at a few areas you should think about when preparing the annual budget for your hotel.

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Budgeting Pricing Accounting Article 82

Social Hospitality

MARCH 22, 2023

Part of growing a business is to spend time, money, and effort on marketing. For large companies, this goal is attainable because they’re more established and can set aside a generous marketing budget. promotional products , to social media marketing , there’s an option suitable for any business and budget.

Budgeting 52

Budgeting Marketing Events Accounting 52

Revenue Hub

OCTOBER 2, 2023

NB: This is an article from Demand Calendar Whether they run luxurious resorts or small bed-and-breakfasts, hotel companies spend considerable time and effort creating annual budgets. Let’s start with the steps in budgeting for hotels. Is budgeting critical in hotels? This process is meticulous and time-consuming.

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Budgeting Information Article Events 84

Social Hospitality

AUGUST 7, 2024

Social media advertising has become a powerful marketing tool that achieves the desired outcomes. This blog post will discuss all the actionable budgeting tips for maximizing ROI in social media advertising campaigns. The two possibilities are establishing an internal marketing team or working with a social media agency.

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Budgeting Blog Marketing Document 52

Revenue Hub

OCTOBER 31, 2024

In the spirit of Halloween, we’ve decided to dig up some of the spookiest tales from the world of digital marketing. Not only does this waste the budget, but it also damages the perception of your brand. Without direct involvement and open communication, your marketing efforts can become as unpredictable as a haunted house.

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Marketing Budgeting Accounting Communication 86

Revenue Hub

NOVEMBER 3, 2023

For hotel owners and operators alike, the annual budget is often a gruelling and time-consuming process. Are there ways to make the 2024 budgeting process more streamlined and efficient? Start Early but Submit Late Hoteliers often complain that the budgeting process seems to start earlier every year.

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Budgeting Strategic Planning Article Accounting 94

Blue Magnet Interactive

OCTOBER 27, 2023

From the undying power of social media to the continued importance of search engine marketing, maintaining a robust online presence is no longer a luxury – it’s a vital aspect of success. With a robust online strategy, hotels can tap into markets they never imagined accessing. Versatility: Digital marketing is diverse.

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Budgeting Marketing Blog Book 52

eHotelier

MAY 13, 2024

But if you plan accordingly, you can increase your chances of success by conducting proper market research, budgeting, getting involved with your community, investing in marketing, prioritizing operational efficiency, and listening to your customer base. Opening a restaurant is an extremely challenging endeavor.

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Budgeting Marketing 278

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Three Tips to Promote a Restaurant on a Low Budget. Restaurant email marketing is another cost-effective way to boost your brand. Send Relevant Emails.

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Marketing Budgeting Communication Information 203

Revenue Hub

JULY 25, 2023

Hotel digital marketing is a highly competitive space. NB: This is an article from Triptease , one of our Expert Partners But getting it right requires hoteliers to budget and manage costs effectively. In this blog, we’ll explore essential steps to help hoteliers optimize costs and budgets in their advertising campaigns.

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Budgeting Strategic Planning Article Blog 80

Hotel Owner

MAY 15, 2023

The budget hotel sector has seen major growth in the last few years as people either cut back on luxuries or want less luxury from their hotel stays. In 2022, Easyhotel’s RevPAR was up 56% and its market share increased showing strength of the budget model in the current climate.

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Budgeting Book Pricing Marketing 105

Hospitality Net

AUGUST 29, 2024

Whether you’re crafting your first budget or fine-tuning your twentieth, there are two key line items that hotel marketers frequently overlook:

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Budgeting Marketing 52

Revenue Hub

AUGUST 21, 2024

Luxury hotels, known for their opulence and exclusivity, rely on sophisticated marketing strategies to attract discerning guests. Social Media Marketing (8-10%) : Platforms like Instagram, Facebook , and LinkedIn are leveraged for both organic and paid campaigns.

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Marketing Budgeting Events Article 83

Modern Restaurant Management

JUNE 10, 2020

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Budgeting is a tricky one at this time.

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Marketing Budgeting Blog Book 207

Revenue Hub

OCTOBER 20, 2023

Budget season is upon us, and around the world hotel owners and operators are buried deep in data trying to come up with 2024 performance numbers. NB: This is an article from Hotstats What unique challenges are hotels facing in the 2024 budgeting and planning process? HotStats reached out to global hotel leaders to find out.

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Budgeting Travel and Tourism Pricing Article 101

Revenue Hub

OCTOBER 12, 2022

Beginning in the spring , we saw leisure demand surpass pre-pandemic levels globally with some markets reporting record-high reservation rates. With such positive indicators heading into 2023, how are you preparing to allocate your technology budget to tackle your greatest needs? Think outside the (marketing) box.

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Budgeting Reservations Book Article 89

Revenue Hub

SEPTEMBER 5, 2023

Planning the budget for your hotel is crucial for financial success. Subscribe to our weekly newsletter and stay up to date In this guide, we’ll break down everything you need to know about budgeting with revenue best practices in mind. You’ll need to address problem areas in your 2024 hotel budget. Let’s dive in!

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Budgeting Accounting Pricing Article 88