Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. And it’s a place where finance and marketing build repeatable models that actively drive pipeline performance.

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Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. It is important that you have a recruitment marketing budget to drive top-of-funnel traffic in your hiring funnel.

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Modern Restaurant Management

OCTOBER 11, 2021

By focusing on niche marketing , your restaurant will flourish. What is Niche Marketing? Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important. A niche market is a smaller segment of people that make up a fraction of a larger market.

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Modern Restaurant Management

DECEMBER 30, 2020

Pre-pandemic, it’s likely that a good portion of your marketing efforts were focused on communicating with guests on site. That — combined with intermittent website updates, social posts, and being actively involved in your communities in the kind of way COVID upended — was enough marketing for many restaurants.

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Revenue Hub

SEPTEMBER 18, 2024

Budgeting in hotels is one of the core tasks of revenue management and plays a crucial role in managing operational and financial efficiency. The budget serves as the basis for financial planning, control, and decision-making. Theoretical Foundations of Hotel Budgeting A budget primarily serves to plan and control a company’s finances.

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Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

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Revenue Hub

SEPTEMBER 18, 2024

As a hotelier, you’re always looking for ways to attract more guests, boost bookings, and get the most out of your marketing budget. With endless options for online advertising, deciding where to focus your efforts and budget can feel overwhelming. Align your marketing with current trends to stay ahead of the competition.

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Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are few ways you can market your in-house restaurant delivery business. Billboards : Invest a bit in your brands with billboards to help market your in-house delivery business across your store and surroundings.

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eHotelier

APRIL 21, 2024

In her role, she will serve as the strategic business leader of property operations at the 221-room hotel and be responsible for creating and maintaining a high-performing service culture and managing budgets and reputation.

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Hospitality Net

AUGUST 22, 2024

Are you getting ready for budgeting and forecasting for 2025? Do you want to learn how to leverage consumer trends, market data, and your historical channel and audience information to develop a data-driven budgeting and forecasting methodology? Are you concerned that fewer guests are finding your hotel online?

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Hospitality Net

SEPTEMBER 6, 2024

In this week’s episode of the Hotel Moment podcast, Joel Morales, CMO at Castlerock Asset Management, joins Karen Stephens, Revinate CMO, to offer a proactive approach to budget season – starting before August.

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Modern Restaurant Management

FEBRUARY 1, 2022

So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? For Bigger Marketing Budgets, It’s About Doubling Down on Digital. And certainly, an area that’s ripe for marketers to reimagine. For Small Eateries, It’s About Focusing on Fundamentals. Bottom-line.

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Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

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Revenue Hub

SEPTEMBER 16, 2024

Traditional budgeting has long been the standard for financial control in the hotel industry, but these budgets become irrelevant far too quickly. Since market conditions can change rapidly and it is difficult to predict more than a few months ahead, accurate revenue forecasting is essential.

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Budgeting Scheduling Article Marketing 87

Modern Restaurant Management

NOVEMBER 24, 2020

Restaurant owners are being forced to find a way to make it through winter with vastly reduced revenue, and many operators are scrambling to reallocate budgets and manage staffing to survive COVID-19. Plan for Gaps in Your Budget. That said, restaurants didn’t have COVID-19 written into their budget at the beginning of 2020.

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Revenue Hub

OCTOBER 9, 2024

As budget season draws near, selecting the right Revenue Management System (RMS) becomes one of the most crucial choices for hoteliers. It should provide real-time price optimization to adapt quickly to changing market conditions, all while being intuitive and user-friendly for staff across different departments.

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Budgeting Pricing Article Marketing 99

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

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Revenue Hub

AUGUST 30, 2024

While the budget depletion column is not one of your standard columns, it is recommended as a key custom metric to focus on when optimising your Google ads campaigns. It is a value that is measured in percentage and it helps you to see the rate at which your daily or campaign budget is being used up. What are the consequences of this?

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Horizon Hospitality

APRIL 15, 2024

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. It speaks to the public’s demand for authenticity and is budget friendly. PROS Low Financial Cost Online marketing has been dominated by cost-per-click advertising campaigns.

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Modern Restaurant Management

SEPTEMBER 20, 2022

Marketing strategies and tactics can sometimes be an afterthought. We don’t all share the same taste in dining experiences or have the same budget in mind. User-generated content is also more effective than influencer marketing because it reflects an authentic customer experience.

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Marketing Budgeting 197

Revenue Hub

AUGUST 21, 2024

Luxury hotels, known for their opulence and exclusivity, rely on sophisticated marketing strategies to attract discerning guests. Social Media Marketing (8-10%) : Platforms like Instagram, Facebook , and LinkedIn are leveraged for both organic and paid campaigns.

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Marketing Budgeting Events Article 103

Modern Restaurant Management

MARCH 23, 2023

Yet QSRs are slowing down price increases to meet tightening budgets. Dinner was the best-performing daypart (+2.2 Breakfast was down 1.4 percent, and lunch was down 1.8. Inflation remains an X factor for the year ahead. The average price flattened, up 14.0 percent YOY compared to last month’s +13.7

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Revenue Hub

JUNE 7, 2024

Marketers must find potential customers early, determine intent, and then deliver relevant ads to drive conversions. NB: This is an article from Sojern Subscribe to our weekly newsletter and stay up to date And a marketer’s job isn’t done once the customer converts.

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Marketing Budgeting Communication Customer Service 109

Modern Restaurant Management

NOVEMBER 27, 2024

It's beginning to look like a festive holiday season at workplaces as office party attendance and budgets are rising, according to ezCater's first-ever Workplace Holiday Party Trends Report , which reveals emerging trends and insights from 1,600+ employees and decision-makers nationwide.

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Budgeting Catering Events Magazine 197

Hospitality Net

NOVEMBER 4, 2024

With the 2025 budgeting season in hospitality underway, it’s not too late to compare marketing spend in hospitality to the broader economy. As per Gartner CMO Spend Survey, the average 2024 marketing budgets are 7.7% of total revenue, the lowest post-pandemic spend.

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Marketing Budgeting 97

Modern Restaurant Management

APRIL 18, 2024

The global restaurant fryers market is projected to grow at a CAGR of 5.6 The market sales are on course to increase from US$ 495.6 Million by 2033, according to Future Market Insights. It is a competitive landscape because restaurant owners navigate in order to select the best fryer for their demands and budget.

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Revenue Hub

APRIL 23, 2024

While traditional marketing tactics still hold value, Artificial Intelligence (AI) is emerging as a game-changer, offering a powerful tool to reach the right audience and maximize your return on investment (ROI). This can increase the conversions by two (2) fold – this is the magic of AI in hotel marketing.

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Revenue Hub

DECEMBER 5, 2024

Any law that aims to cover a vast, multi faceted and complex issue, like the digital markets, with a blanket approach will, by definition, face many challenges. Read the full article at mirai The post Why The Digital Markets Act Interpretation is Causing Issues appeared first on Revenue Hub. This is not always the case.

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Revenue Hub

SEPTEMBER 24, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. In this blog post, we will focus on the key aspects of metasearch and its pivotal role in shaping effective travel marketing strategies.

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Marketing Book Presentation Article 109

Hotelogix

DECEMBER 7, 2023

This gives them a better idea of what fits their requirement and budget best. OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. It would help if you comprehended which OTA will benefit your business as a hotel owner by aligning with your target market.

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Book Budgeting Catering Strategic Planning 268

Modern Restaurant Management

JANUARY 9, 2024

When considering expansion plans, restaurants should understand the demand in their local market as well as the competitive environment. How Restaurants Can Use Marketing to Drive Growth As restaurant work to drive growth through marketing, there are several steps that they should follow.

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Pricing Budgeting Marketing Catering 193

Revenue Hub

APRIL 17, 2024

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. At the same time, marketing existed at the brand level and largely in the form of printed ads, collateral, and consortiums.

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Marketing Information Budgeting Reservations 107

Modern Restaurant Management

JANUARY 5, 2023

Twenty years ago, spending marketing dollars on digital ads was a new concept. Businesses took their money from traditional marketing budgets and shoved it into digital. With tighter margins than other industries, restaurants have less room for error with their marketing dollars. Didn't exist. Also non-existent.

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Budgeting Marketing Pricing Information 192

Modern Restaurant Management

DECEMBER 9, 2024

What are the best practices for marketing pop-ups? My Neighbor Felix Christmas Photos courtesy of Lotus Concepts Having one concentrated campaign that launches at the start of the pop-up across all marketing channels and resources as well as physical signage on the restaurant is crucial in establishing a strong start.

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Budgeting Marketing Magazine Events 166

Revenue Hub

JULY 11, 2024

This goes hand in hand with the variety of buying behaviour among those consumer groups and channels to cater for different needs and budget levels. Simultaneously, it allows you to keep an eye on cost effectiveness in order to market your hotel in the best possible way. But let’s take a look now what’s behind all of this.

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Marketing Article Pricing Book 100

Modern Restaurant Management

MARCH 28, 2023

With so many options on the market, determining which tech is the right fit can seem daunting. Evaluating Needs When determining what tech is the best fit for your restaurant be realistic about your budget and the goals you are trying to achieve. Assessing Your Budget Budget, too, is important to consider.

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Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

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Download Marketing Presentation Information 214