Revenue Hub

OCTOBER 13, 2023

Planning a hotel budget is a critical task that ensures the smooth operation and financial health of your hotel. This guide will walk you through the essential steps, best practices, and expert advice to help you create a robust hotel budget. Without a budget, you risk financial instability and inefficiency.

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Revenue Hub

AUGUST 10, 2023

Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. In this article, we will use insights from the survey to identify ways hoteliers can make a positive impact in easing traveler budget concerns. Consider the location and views of each room.

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Revenue Hub

SEPTEMBER 24, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. In this blog post, we will focus on the key aspects of metasearch and its pivotal role in shaping effective travel marketing strategies.

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Hospitality Net

AUGUST 22, 2023

In a groundbreaking move that is likely to reshape the Indian hospitality landscape, Cozzet Hotels & Resorts has proudly unveiled its latest venture: the “ Cozzet Collection”. The objective is to support small and medium-sized unbranded hotel owners and help them improve their technology, marketing, and business know-how.

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Revenue Hub

OCTOBER 2, 2023

NB: This is an article from Demand Calendar Whether they run luxurious resorts or small bed-and-breakfasts, hotel companies spend considerable time and effort creating annual budgets. Is there a more agile and efficient method that better aligns with today’s rapidly changing landscape? Is budgeting critical in hotels?

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Revenue Hub

AUGUST 21, 2024

Luxury hotels, known for their opulence and exclusivity, rely on sophisticated marketing strategies to attract discerning guests. Social Media Marketing (8-10%) : Platforms like Instagram, Facebook , and LinkedIn are leveraged for both organic and paid campaigns.

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Blue Magnet Interactive

OCTOBER 27, 2023

The landscape of the hotel industry in 2024 is evolving rapidly, with an unmistakable tilt towards the digital sphere. From the undying power of social media to the continued importance of search engine marketing, maintaining a robust online presence is no longer a luxury – it’s a vital aspect of success.

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Modern Restaurant Management

APRIL 18, 2024

The global restaurant fryers market is projected to grow at a CAGR of 5.6 The market sales are on course to increase from US$ 495.6 Million by 2033, according to Future Market Insights. It is a competitive landscape because restaurant owners navigate in order to select the best fryer for their demands and budget.

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Revenue Hub

JULY 11, 2024

In today’s hotel landscape, we still often find hoteliers not being fully aware of the benefits of categorising their business into relevant segments. This goes hand in hand with the variety of buying behaviour among those consumer groups and channels to cater for different needs and budget levels.

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Revenue Hub

APRIL 23, 2024

In today’s competitive hospitality landscape, hoteliers are constantly seeking ways to stand out and attract guests. While traditional marketing tactics still hold value, Artificial Intelligence (AI) is emerging as a game-changer, offering a powerful tool to reach the right audience and maximize your return on investment (ROI).

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Hotel Owner

APRIL 11, 2024

To maintain competitiveness in the contemporary hospitality sector, it is not merely advisable to invest in search and metasearch advertising campaigns; it is essential to do so in a professional, performance-oriented manner, optimising investments and accurately allocating budgets.

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Revenue Hub

MARCH 22, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

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Modern Restaurant Management

JULY 16, 2024

To get more insights on the current status of the restaurant real estate market, Modern Restaurant Management (MRM) magazine reached out to Satya Guduru , CEO at Janapriya Upscale USA. What markets are doing well and why and what ones are not doing so well? Cost conscious consumers are looking for budget-friendly options.

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Revenue Hub

OCTOBER 4, 2023

In the ever-evolving digital advertising landscape, the hotel industry must remain up-to-date with the tools and strategies that drive success. They illuminate the interactions and marketing channels that shape a guest’s path to booking.

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Revenue Hub

DECEMBER 13, 2023

The marketing funnel refers to the journey a customer takes from ideation to execution of a purchase. This also means that marketing strategies and budgets need to adjust accordingly. To work most effectively, marketers need to be mindful of how campaigns are structured. Where did this increase in demand come from?

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Modern Restaurant Management

JULY 9, 2024

” To optimize your menu using value or bundled meals, remember the 3M’s: Measure, Market and Monitor. percent compared to May 2023, potentially due to changing eating patterns and budget concerns, as well as the competition with winning promotions the previous year. Effective marketing can bridge this gap.

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Pricing Marketing Budgeting Communication 189

Horizon Hospitality

APRIL 22, 2024

It means that senior living sales professionals need a different set of skills to be successful in today’s senior living landscape. In yesterday’s market, a sales professional could expect to nurture new business for months before closing a deal. What does this mean? Now, they must be agile enough to close a sale in just a few weeks.

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Revenue Hub

JUNE 28, 2023

In the world of hospitality marketing, data is an invaluable asset. NB: This is an article from Lodging Interactive It provides insights into customer behaviour, preferences, and interactions, allowing marketers to deliver personalized experiences. One type of data that holds immense potential is first-party data.

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Blue Magnet Interactive

DECEMBER 20, 2023

The Power of Strategic Marketing in the Hotel Industry In the fast-evolving landscape of the hospitality industry, hotels find themselves navigating through a digital realm where competition is fierce, and every click matters. Welcome to the era where strategic marketing is not just an option but a necessity.

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eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. If the idea of integrating metasearch marketing sounds a bit like rocket science, fear not – this blog is here to be your trusty guide. Effective bid management is crucial for optimizing your metasearch performance.

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Modern Restaurant Management

SEPTEMBER 6, 2023

Without customer loyalty, it’s difficult to succeed in any business, particularly when you’re competing in a crowded landscape like hospitality. With the right consumer marketing solution, your restaurant can focus its efforts and budget on high-value customers, instead of those who’ve already churned.

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eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

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Revenue Hub

MARCH 13, 2024

This surge in success really highlights why metasearch must be an indispensable part of your hotel’s marketing strategy. These figures paint a clear picture; metasearch is not just effective, it’s becoming increasingly efficient, allowing hoteliers to stretch their marketing budgets further.

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Revenue Hub

JANUARY 17, 2024

NB: This is an article from Userguest , one of our Expert Partners In this article, we’ll explore practical and effective ways for hoteliers to boost bookings and revenue in Q1 and Q2 of 2024 that align with the evolving landscape of travel and hotel trends. Harness the power of data to refine your marketing strategies.

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Book Pricing Article Marketing 97

Revenue Hub

JUNE 11, 2024

A Hotel Manager should be comfortable with using revenue management insights for strategic planning, including setting long-term goals, budgeting, and investment decisions. Additionally, understanding the competitive landscape, including competitors’ pricing strategies and market positioning, is vital for maintaining a competitive edge.

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Hospitality Magazine

MARCH 22, 2023

Local hospitality operators are facing pressures due to inflation and staff shortages, but the industry is feeling confident in a pre-covid landscape. The confidence index “takes the pulse of the market”, with the most recent figure sitting at 84/100 compared to 71/00 mid-last year. cents pre-pandemic.

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Budgeting Pricing Magazine Marketing 147

Les Roches

OCTOBER 23, 2023

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

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Marketing Strategic Planning Travel and Tourism Communication 52

Hotel Owner

MARCH 25, 2024

By conducting a thorough market analysis and a SWOT assessment, hotel owners can identify areas for improvement and define specific, achievable goals. Whether the aim is to modernise facilities, reposition the hotel in the market, or enhance accessibility, clarity in objectives guides decision-making throughout the project lifecycle.

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Budgeting Communication Guest Satisfaction Marketing 98

Boutique Hotel News

JANUARY 16, 2023

Industry leaders share their thoughts on the travel, hospitality and economic landscape in 2023. This more positive outlook is also seen in business travel, which now promises a long-awaited rebound with more than half of global company travel budgets back to pre-pandemic levels. . BHN reports.

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Revenue Hub

FEBRUARY 27, 2024

The theory focuses on occupancy and ADR in isolation, disregard market insights and online positioning, relying heavily on historical trends. Hotels following this theory often define optimal performance as achieving budgeted production by segment, regardless of market or macroeconomics.

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Revenue Hub

FEBRUARY 27, 2024

Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign was truly a success.

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Modern Restaurant Management

DECEMBER 15, 2021

While restaurants are busier in 2021, they’re still maneuvering amidst a shifting pandemic landscape and are more exhausted and exasperated than ever. There has been a structural shift in the labor market as workers have found more stable, more interesting and/or less taxing jobs in other industries.

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Marketing Budgeting Pricing Information 197

Modern Restaurant Management

FEBRUARY 1, 2023

Traditional job advertising allows you to have a fixed budget while using old job data to inform decisions as to where to post your jobs. So, when your budget is declining, your job bids become scarce and can become lost in the sea of the internet. And knowing where to market may be what sets your hiring apart from your competition.

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Budgeting Training Scheduling Pricing 189

SiteMinder

FEBRUARY 14, 2024

It enables: Market positioning and brand differentiation Adapting to trends allows hotels to position themselves strategically in a crowded market, highlighting unique selling points that resonate with current consumer interests. Otherwise they are combating inflation by choosing cheaper rooms or purchasing packages.

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Revenue Hub

SEPTEMBER 24, 2024

Online travel agents (OTAs) dominate the travel booking landscape. Let’s examine three of the biggest players in the OTA market to help you make informed decisions about your distribution strategy. Of course, OTAs take a cut of each sale, but the theory is that they more than compensate for this by increased reach.

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Book Article Pricing Budgeting 88

Revenue Hub

JUNE 6, 2024

Accommodation providers – from hotels to serviced apartments – need more than just a tech plug-in to succeed in today’s digital-first landscape. But hotels often lack both the human and financial resources to make use of new systems, their hands tied by tight budgets and an ongoing struggle to recruit, retain and develop talent.

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SiteMinder

FEBRUARY 8, 2024

According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024. In population size, that market is made up of just over 300 million people.

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