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Understanding the Restaurant Cybersecurity Threat Landscape

Modern Restaurant Management

Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. When looking at the franchise threat landscape today, the gaps between the digital haves and have nots are a primary challenge. Attacks are growing more sophisticated and more expensive.

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How to Manage Your Marketing Budget Effectively

Revenue Hub

Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.

Budgeting 108
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Rethinking Metasearch Budgets After Google Removes CPA Bidding

Revenue Hub

NB: This is an article from Triptease , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Let’s dive into what this means for your hotel’s budgeting strategies and how you can navigate these circumstances. However, with the shift to upfront payment models, the landscape has now changed.

Budgeting 108
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Why Forecasting Drives Hotel Success Beyond Traditional Budgeting

Revenue Hub

The traditional budgeting approach is proving increasingly inadequate in today’s fast-paced and unpredictable market, where traveler behaviors, economic conditions, and competitive landscapes can shift in weeks. Should a hotel invest in a new marketing campaign? Is it beneficial to target a specific traveler niche?

Budgeting 109
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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Strategic Corporate Budgeting 🎯 Gain insights into creating and maintaining robust budgets that align with your business objectives.

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Mastering Success: Zero-Based Budgeting for Hotels

Revenue Hub

NB: This is an article from Fairmas One powerful approach that has been gaining momentum is “Zero-Based Budgeting” (ZBB). In this blog, we’ll dive into the concept of Zero-Based Budgeting and how it can reshape the financial landscape of hotels. Implementing Zero-Based Budgeting 1.

Budgeting 102
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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape

Marketing 100