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Ahh, budget season… a time every hotelier knows all too well. That’s the promise of automation and data-driven upselling, with hospitality platforms like Plusgrade transforming how hotels manage budgets and make decisions. Let’s look at how automation is turning budgeting from a yearly drag into a strategic opportunity.
Setting an operating budget for the coming year can feel like a wild guessing game for hoteliers. Forecasts will alert you to future periods when your property isnt on track to meeting budget targets while theres still time to remedy the shortfall. Fine-tune pricing: Adjust pricing based on demand to maximize revenue.
Dynamic pricing has long been a cornerstone in industries that rely on demand-driven revenue strategies. NB: This is an article from TCRM Subscribe to our weekly newsletter and stay up to date In hotels, it involves adjusting room rates based on real-time factors like demand, competition, and market conditions.
Fixed or dynamic hotel rates? NB: This is an article from CWT Subscribe to our weekly newsletter and stay up to date With the hotel sourcing season well underway, many corporate travel and procurement teams are likely trying to figure out which hotelpricing model makes the most sense for their programs.
Running a hotel has always been about creating memorable experiences, but let’s face it things have gotten a lot more demanding. Now, imagine offering something like this on your hotel’s website. You don’t need a massive budget to make this happen. What’s Next for Hotels and AI? The best part?
Pricing plays a crucial role in determining the success of any business. When it comes to hotel businesses, one must continuously strive to achieve a balance between the customer experience and pricing. Hotels follow different pricing strategies to get there and seasonal pricing remains one of the most important.
Are your rooms priced too high, too low, or just right? NB: This is an article from RoomPriceGenie , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date These are crucial questions faced by independent hotels daily. What Is Hotel Room Discounting?
In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between.
Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform. Limited budgets and resources : Budget constraint is the biggest problem faced by an independent hotel. Read: Does your hotel have enough reviews to get you views? )
Competing with large hotel chains can feel overwhelming. They have big budgets and entire teams dedicated to marketing, making it tough to stand out. Guests appreciate the personal attention and unique experience you can provide—things larger hotels often struggle to deliver. Many small hotel owners feel the same.
From hotels and vacation rentals to holiday apartments, properties of all types rely on channel managers to simplify operations. A good hotel channel manager can make a huge difference for small properties too. A channel manager for vacation rentals might prioritize weekly bookings, while hotels need daily rate adjustments.
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? Successful hotels focus on understanding and serving specific guest segments instead of trying to be everything to everyone.
As we settle into 2025, independent hotels and small hotel groups face a rapidly evolving pricing landscape. Here are five pricing trends to watch along with strategies to help you stay on top of the opportunities and ahead of your competitors. But inflation hasnt just impacted travelers its hit hotels too.
What makes guests choose one hotel over another even when the price and amenities are nearly the same? The answer lies in its branding which creates a unique identity that connects with guests, ensuring your hotel stays top-of-mind when they decide where to stay. Read More : Tips to improve hotel occupancy 1.2.
Understanding future demand trends, their causes, and the guest segments driving them can help hotel revenue managers adjust room rates to boost occupancy and sales. Managers can use it to budget, allocate resources, streamline inventory management, and improve the guest experience.
NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date Instead of spreading your attention across many metrics, concentrating on a few KPIs ensures the hotel team aligns with the most critical business drivers. High commissions or excessive discounting might erode net profits.
Google Ads help the hotels to enhance their online presence, increase direct bookings , and boost visibility on search engines. This guide explains how Google Ads can help you get more bookings and stand out from other hotels. This guide explains how Google Ads can help you get more bookings and stand out from other hotels.
Budgeting in hotels is one of the core tasks of revenue management and plays a crucial role in managing operational and financial efficiency. The budget serves as the basis for financial planning, control, and decision-making. This involves demand forecasts as well as price adjustments due to inflation and competitive pressure.
As the holiday and winter seasons approach, hotels have a prime opportunity to attract guests and increase revenue through creative holiday hotel promotion strategies. Deck the Hotel Holiday decor is a must for creating a festive atmosphere that captivates guests and encourages spending.
“How do I make my hotel stand out online?” In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. Volume Builds Credibility : Guests tend to trust hotels with a large number of reviews. Pro Tip : Encourage reviews by simplifying the process.
As budget season approaches, selecting the right Revenue Management System (RMS) is one of the most critical decisions a hotelier can make. Whether you manage an independent hotel, an urban property, or oversee multiple hotels, a well-suited RMS can optimize pricing strategies, enhance profitability, and simplify your operational processes.
The traditional budgeting approach is proving increasingly inadequate in today’s fast-paced and unpredictable market, where traveler behaviors, economic conditions, and competitive landscapes can shift in weeks. They can quickly pivot strategies in response to market fluctuations instead of remaining bound to an outdated budget.
UK: Today, the Chancellor of the Exchequer Jeremy Hunt has outlined his Spring Budget. Contents of the Budget which affect hospitality includes: • From August, alcohol taxes on wines will rise by up to 50p a bottle but the duty charged on draught beer will be up to 11p lower than the duty in supermarkets. • million) will be abolished.
This tells us that for many Australians, the ease and enjoyment of dining out often takes priority over sticking to a budget.” ” Australians have increased their household spend at cafes, restaurants, and hotels by 72 per cent over the past 4 years, according to ABS data, but growth slowed in 2024 to 4.3
Imagine transforming your hotel into a must-join VIP club – where perks, convenience, and exclusivity drive guest loyalty like never before. Guests pay a recurring fee – monthly, quarterly, or annually – to access a suite of benefits such as exclusive hotel stays, premium amenities, or VIP services.
Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. Here’s how to manage your hotel’s marketing budget effectively with these considerations in mind.
Planning the budget for your hotel is crucial for financial success. NB: This is an article from Knowland But are you sure that your commercial team is following the latest hotel revenue management trends, like total revenue management and dynamic pricing, to optimize profits? Don’t worry, we’ve got you covered!
Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. Subscribe to our weekly newsletter and stay up to date Our recent survey identified the key things that influence travelers when making vacation decisions and how price plays into it.
Hoteliers and revenue managers rely on effective hotelprice monitoring to optimize revenue and maximize profitability. By understanding market trends, demand patterns, and competitor pricing strategies, hoteliers can adjust their pricing strategies in real time to attract more guests and maintain a competitive edge in the industry.
Planning a hotelbudget is a critical task that ensures the smooth operation and financial health of your hotel. This guide will walk you through the essential steps, best practices, and expert advice to help you create a robust hotelbudget. Without a budget, you risk financial instability and inefficiency.
Among 25 European capitals, hotelprices have risen by 2.7%, while short-term rentals soared almost 8%- highlighting the growing demand for flexible, unique accommodation options this New Years Eve, according to a study by Almawave Group.
NB: This is an article from Demand Calendar Whether they run luxurious resorts or small bed-and-breakfasts, hotel companies spend considerable time and effort creating annual budgets. Let’s start with the steps in budgeting for hotels. Is budgeting critical in hotels? Is budgeting critical in hotels?
NB: This is an article from Theresa Hajko , Regional Director of Revenue at Spire Hospitality Subscribe to our weekly newsletter and stay up to date Thinking outside the box can be beneficial in driving more guests to our hotels or capturing more revenue from the guests we already have. Some hotels sold many rooms under the package.
Hotels can lose 20% to 30% of potential guests – and the revenue that goes with them – simply because of poor online visibility,” Klaudia Chmielewska, Digital Marketing Manager at Profitroom, explains.“ When OTAs dominate the online space that should be showcasing your hotel, those losses can exceed 50%.”
In the hotel industry, the traditional race to offer the best rates has often overshadowed the importance of guest experience and value. This decision, far from being linear or price-driven, culminates in a complex evaluation process where many factors play into the final choice.
Hotel management is multi-faceted, and each decision carries significant weight. NB: This is an article from Demand Calendar One of the most pivotal decisions is setting the right price policy for hotel rooms. A hotel’s pricing strategy can be the difference between empty rooms and a bustling, thriving business.
As budget season draws near, selecting the right Revenue Management System (RMS) becomes one of the most crucial choices for hoteliers. Here are the key considerations to guide your decision-making process, along with a breakdown of how different hotel types can benefit from an RMS. Your RMS needs to react just as fast.
Budget season is upon us, and around the world hotel owners and operators are buried deep in data trying to come up with 2024 performance numbers. NB: This is an article from Hotstats What unique challenges are hotels facing in the 2024 budgeting and planning process? GOP margins have remained relatively flat since 2019.
As we head into 2023, the hotel industry faces several challenges and changes that hotel managers need to be aware of to be successful. Here’s a quick guide hotelier can follow to stay successful in hotel management for 2023. Here’s a quick guide hotelier can follow to stay successful in hotel management for 2023.
To be very precise, it has shaped the way guests book their accommodations at hotels. This gives them a better idea of what fits their requirement and budget best. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. Why should you partner with OTAs?
“I think because we focus on the basics, consumers recognise that and reward us for paying the right price, for the right product and not for things that they don’t need,” says Karim Malak, CEO of Easyhotel. In 2022, Easyhotel’s RevPAR was up 56% and its market share increased showing strength of the budget model in the current climate.
NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date Whether running a budget-friendly property or a high-end hotel, settling for a one-size-fits-all approach is a surefire way to lose loyal customers and miss out on valuable upsell opportunities.
Dynamic pricing tools use algorithms to recommend the ideal rates and the right time. NB: This is an article from Lighthouse Subscribe to our weekly newsletter and stay up to date Price optimization works by collecting and analyzing data from sources like competitor rates, seasonal trends and external events. Lets review each.
The ongoing manual calculations and pricing updates across all your distribution channels are huge headaches to most hoteliers, especially if pricing isn’t your only responsibility at your property. How can you use data to improve your pricing strategy? Do they have shared price sensitivities?
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