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Ahh, budget season… a time every hotelier knows all too well. That’s the promise of automation and data-driven upselling, with hospitality platforms like Plusgrade transforming how hotels manage budgets and make decisions. Let’s look at how automation is turning budgeting from a yearly drag into a strategic opportunity.
The hospitality industry has advanced to a new level; thanks to Internet that has helped hoteliers market themselves through various online channels. Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform.
Competing with large hotel chains can feel overwhelming. They have big budgets and entire teams dedicated to marketing, making it tough to stand out. Guests appreciate the personal attention and unique experience you can provide—things larger hotels often struggle to deliver. Many small hotel owners feel the same.
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
Take your hotel operations to the cloud. That's because for hotels of all sizes — from boutique establishments to large hotel chains — cloud-based solutions like Hotel Property Management Systems (Hotel PMS) provide a pathway to reduce overhead costs while enhancing operational efficiency.
“How do I make my hotel stand out online?” In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. Volume Builds Credibility : Guests tend to trust hotels with a large number of reviews. They check the reviews.
Digital marketing can feel like an elusive game. By weaving data strategies into your digital marketing approach, youll facilitate short-term and long-term success with targeted high-value audiences. Yet gathering and using data is a challenge for hotels, especially where systems and technology do not fully integrate.
Running a hotel has always been about creating memorable experiences, but let’s face it things have gotten a lot more demanding. Now, imagine offering something like this on your hotel’s website. You don’t need a massive budget to make this happen. What’s Next for Hotels and AI? The best part?
Setting an operating budget for the coming year can feel like a wild guessing game for hoteliers. Forecasts will alert you to future periods when your property isnt on track to meeting budget targets while theres still time to remedy the shortfall. Be proactive: Enhance sales, marketing, and revenue strategies.
Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your MarketingBudget. Budgeting is a tricky one at this time.
I will elaborate based on my understanding of the travel and hotel distribution ecosystem, after 25 years in this industry working in different capacities. Any law that aims to cover a vast, multi faceted and complex issue, like the digital markets, with a blanket approach will, by definition, face many challenges.
Fixed or dynamic hotel rates? NB: This is an article from CWT Subscribe to our weekly newsletter and stay up to date With the hotel sourcing season well underway, many corporate travel and procurement teams are likely trying to figure out which hotel pricing model makes the most sense for their programs. Which Rate Is Best?
Radio Hotel, the first and only full-service boutique hotel in Washington Heights, announced Danielle Dymond as the new Hotel General Manager. As former Director of Sales & Marketing at Radio Hotel, Danielle will also oversee and execute hotelmarketing strategies.
Managing marketingbudgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.
NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date Instead of spreading your attention across many metrics, concentrating on a few KPIs ensures the hotel team aligns with the most critical business drivers. Why it Matters ?
From hotels and vacation rentals to holiday apartments, properties of all types rely on channel managers to simplify operations. A good hotel channel manager can make a huge difference for small properties too. A channel manager for vacation rentals might prioritize weekly bookings, while hotels need daily rate adjustments.
An event venue connected to a hotel in New York City struggled to capture market share. Campaign Research and Strategy Launched in March 2024, the campaign was designed to align with their limited marketingbudget of $9,000 per year ($750 monthly). Cost-Per-Click (CPC): $1.32
NB: This is an article from TCRM Subscribe to our weekly newsletter and stay up to date In hotels, it involves adjusting room rates based on real-time factors like demand, competition, and market conditions. Conversely, they can attract budget-conscious travelers during off-peak periods by offering lower rates.
What makes guests choose one hotel over another even when the price and amenities are nearly the same? The answer lies in its branding which creates a unique identity that connects with guests, ensuring your hotel stays top-of-mind when they decide where to stay. Here’s why a well-crafted brand is essential for hotels: 1.1
One of the most overlooked factors that can make or break your hotel’s Facebook marketing campaigns is the number of ads you run at any given time. Running too many hotel ad campaigns to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers. Read on to find out why. Don’t believe us?
NB: This is an article from RoomPriceGenie , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date These are crucial questions faced by independent hotels daily. However, if underutilized or mismanaged, it leads to lost bookings and underpriced rooms, cutting into the hotels revenue and profitability.
As a hotelier, you’re always looking for ways to attract more guests, boost bookings, and get the most out of your marketingbudget. With endless options for online advertising, deciding where to focus your efforts and budget can feel overwhelming. Align your marketing with current trends to stay ahead of the competition.
As we turn the calendar to 2025, hotel owners and operators are finalizing their annual budgets and ensuring they align with the latest market conditions. Heres how to navigate the year ahead with a combination of operational adjustments and dynamic forecasting.
By Kara Alicia When it comes to standing out in the hospitality world, hotels know that first impressions matter. And if you think email marketing is a relic of the past, think again. Email marketing isnt just about sending a weekly newsletter or a holiday greeting. Why is email marketing a must-have tool in your hotels arsenal?
Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025. Boost their impact by promoting them through email marketing and social media ads.
Budgeting in hotels is one of the core tasks of revenue management and plays a crucial role in managing operational and financial efficiency. The budget serves as the basis for financial planning, control, and decision-making. Implementation: Once the budget has been created and approved, the implementation phase begins.
As the holiday and winter seasons approach, hotels have a prime opportunity to attract guests and increase revenue through creative holiday hotel promotion strategies. Deck the Hotel Holiday decor is a must for creating a festive atmosphere that captivates guests and encourages spending.
The luxury hotelmarket has continued to strengthen as guests have upgraded their choice of hotel, with occupancy of UK luxury hotels rising from 68.2% across budgethotels. across budgethotels. Mid markethotels in the UK saw room rates increase slightly from 133.03
In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between.
Understanding future demand trends, their causes, and the guest segments driving them can help hotel revenue managers adjust room rates to boost occupancy and sales. Managers can use it to budget, allocate resources, streamline inventory management, and improve the guest experience.
The traditional budgeting approach is proving increasingly inadequate in today’s fast-paced and unpredictable market, where traveler behaviors, economic conditions, and competitive landscapes can shift in weeks. They can quickly pivot strategies in response to market fluctuations instead of remaining bound to an outdated budget.
NB: This is an article from Userguest , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date But for many hotels, it doesn’t work out that way. Overpaying for Clicks: Bidding on the Wrong Keywords One of the most common traps hotels fall into is overspending on expensive, highly competitive keywords.
Traditional budgeting has long been the standard for financial control in the hotel industry, but these budgets become irrelevant far too quickly. Rolling Forecasts: Adapting to Real-Time Changes Revenue is the primary driver of hotel profitability, and getting the forecast right is critical to maximizing profits.
billion in Google Ads, and for Black Friday 2024, they’re expected to more than double that, with an estimated $12 billion in total marketing spend. However, the reality is you don’t need to match their marketing spend to win direct bookings. The answer is an absolute yes ! Guests don’t just book rooms, they seek experiences.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across the Oceania region, including New Zealand, Australia and the Pacific Islands. Expedia and Agoda made gains, coming in at number two and number four.
UK: Today, the Chancellor of the Exchequer Jeremy Hunt has outlined his Spring Budget. Contents of the Budget which affect hospitality includes: • From August, alcohol taxes on wines will rise by up to 50p a bottle but the duty charged on draught beer will be up to 11p lower than the duty in supermarkets. • million) will be abolished.
For hotel owners and operators alike, the annual budget is often a gruelling and time-consuming process. Are there ways to make the 2024 budgeting process more streamlined and efficient? Start Early but Submit Late Hoteliers often complain that the budgeting process seems to start earlier every year.
To be very precise, it has shaped the way guests book their accommodations at hotels. This gives them a better idea of what fits their requirement and budget best. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. Why should you partner with OTAs?
Wondering how to map out the perfect hotelmarket segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.
Many vendors will now be asking hotels to pay ad spend upfront. NB: This is an article from Triptease , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Let’s dive into what this means for your hotel’s budgeting strategies and how you can navigate these circumstances.
Are you getting ready for budgeting and forecasting for 2025? Are you concerned that fewer guests are finding your hotel online? Do you want to learn how to leverage consumer trends, market data, and your historical channel and audience information to develop a data-driven budgeting and forecasting methodology?
Hotels can lose 20% to 30% of potential guests – and the revenue that goes with them – simply because of poor online visibility,” Klaudia Chmielewska, Digital Marketing Manager at Profitroom, explains.“ When OTAs dominate the online space that should be showcasing your hotel, those losses can exceed 50%.”
Luxury hotels, known for their opulence and exclusivity, rely on sophisticated marketing strategies to attract discerning guests. This includes creating high-quality blog posts, destination guides, and other content that can rank well on search engines, drawing potential guests to the hotel’s website.
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