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How Ignoring Guest Segmentation Is Hurting Your Profits

Revenue Hub

Without understanding which guest segments are most profitable, hotels target the wrong audiences, misallocate their marketing budgets, and miss critical opportunities to boost revenue and profit. For example: Business Travelers: Prioritize efficiency and convenience, seeking amenities like high-speed internet and meeting spaces.

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Tourism trends: Domestic and international tourist market

SiteMinder

What are tourism trends? Tourism trends reflect evolving patterns and preferences in travel, influenced by factors such as technological advancements, socio-economic shifts, and changing consumer behaviours. Table of contents Why keep up with new trends in tourism?

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How Live Concerts from Famous Bands Affect Hotel Occupancy

eZee Absolute

This large influx of attendees, many traveling from neighboring countries, led to a 45% spike in hotel occupancy compared to regular weekends. Moreover, the Buenos Aires Tourism Board reported a 20% increase in local spending, as concert-goers extended their stay to explore the citys cultural offerings.

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The rise of staycations: how UK hotels can capitalise on domestic tourism

Hotel Owner

The staycation trend has seen an unprecedented surge in popularity, particularly in the wake of global events that have restricted international travel, particularly due to the covid-19 pandemic. The appeal lies in the convenience, reduced travel costs, and the opportunity to explore local attractions that might otherwise be overlooked.

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Hoteliers must adopt a multi-pronged approach for the return of Chinese tourism

SiteMinder

Many parts of the world are excited about the prospect of travellers from mainland China returning to their shores but, while your hotel can certainly benefit from the opportunity, there are no simple answers when it comes to planning and preparing for this. It also allowed citizens to travel during the Lunar New Year celebrations.

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Driftwood opens Element Melbourne Oceanfront in Florida

Hotel Business

We are proud to deliver the hotel on-time and on-budget, a significant achievement in today’s challenging development market.” The hotel is also currently applying for Green Key Certification, which is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry.

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Golden goals

Boutique Hotel News

While not without controversy, Qatar’s hosting of the 2022 FIFA World Cup is a significant milestone on its journey to becoming a premier league tourism destination. Berthold Trenkel, COO of Qatar Tourism, says: “2022 has been an extraordinary year in Qatar with so many major new hotel and tourism openings. per cent), UK (8.47