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Best Practices for Hospitality Marketing

Modern Restaurant Management

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Budgeting is a tricky one at this time.

Marketing 207
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How to Manage Your Marketing Budget Effectively

Revenue Hub

Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.

Budgeting 109
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How Ignoring Guest Segmentation Is Hurting Your Profits

Revenue Hub

Without understanding which guest segments are most profitable, hotels target the wrong audiences, misallocate their marketing budgets, and miss critical opportunities to boost revenue and profit. Travel Agents: Can deliver niche market segments, particularly for specialized travel such as corporate or luxury tourism.

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8 Ways to Attract Domestic Travelers to Your Hotel

Revenue Hub

With the exchange rate being favorable, many travelers have recently taken off for international destinations, but the domestic market is still going strong. But don’t take domestic travelers for granted. Repeat guests splurge more and cost fewer marketing dollars to attract too.

Article 104
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How To Select The Right OTAs For Your Hotel - A Comprehensive Guide

Hotelogix

This gives them a better idea of what fits their requirement and budget best. OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. This aids in getting maximum visibility and enhancing exposure to both domestic and international audiences. 

Book 268
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Research: Affordability, flexibility, local experiences key leisure travel drivers

Hotel Business

Travel Association published a report that predicted that spending on domestic leisure travel will increase by 3.9%, surpassing $1 trillion in 2025. Rising travel costs have led to increased demand for budget-friendly options, with discounts, bundled packages and flexible booking policies being among the top requests.

Book 64
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Home-Grown Mid-Segment Hotel Brands have a Competitive Edge Against International Brands in India

Hotelogix

In recent years, the emergence of rapidly growing domestic mid-segment hotel brands has significantly transformed the country's hospitality landscape. Although relatively young and small, these brands have captured the attention of domestic travelers, controlling about 60% of the total branded rooms available in the country.