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Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your MarketingBudget. Budgeting is a tricky one at this time.
Managing marketingbudgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.
Without understanding which guest segments are most profitable, hotels target the wrong audiences, misallocate their marketingbudgets, and miss critical opportunities to boost revenue and profit. Travel Agents: Can deliver niche market segments, particularly for specialized travel such as corporate or luxury tourism.
With the exchange rate being favorable, many travelers have recently taken off for international destinations, but the domesticmarket is still going strong. But don’t take domestic travelers for granted. Repeat guests splurge more and cost fewer marketing dollars to attract too.
This gives them a better idea of what fits their requirement and budget best. OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. This aids in getting maximum visibility and enhancing exposure to both domestic and international audiences.
Travel Association published a report that predicted that spending on domestic leisure travel will increase by 3.9%, surpassing $1 trillion in 2025. Rising travel costs have led to increased demand for budget-friendly options, with discounts, bundled packages and flexible booking policies being among the top requests.
In recent years, the emergence of rapidly growing domestic mid-segment hotel brands has significantly transformed the country's hospitality landscape. Although relatively young and small, these brands have captured the attention of domestic travelers, controlling about 60% of the total branded rooms available in the country.
It enables: Market positioning and brand differentiation Adapting to trends allows hotels to position themselves strategically in a crowded market, highlighting unique selling points that resonate with current consumer interests. Otherwise they are combating inflation by choosing cheaper rooms or purchasing packages.
International hotel brands will continue to pour into Spain, according to Global Asset Solution’s Spanish Hotel Market Outlook 2024. The company said that it expected to see budget brands join the swelling numbers of luxury flags as both domestic and international tourism grew.
From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news – there’s a bunch of nifty free digital marketing tools out there for hotel marketers! Google When it comes to free digital marketing tools for your hotel, Google is your best friend.
Hotel marketing has come a long way, with the majority of holidaymakers – domestically and abroad – using the internet and their social media accounts to research and choose their next vacations. Are you aiming to build brand recognition in a new market? Do you want to boost off-peak season occupancy rates?
Domestic buyers also represented approximately 66% of transaction volumes, with the remaining 34% comprising international buyers in 2022. He added: “We expect market activity to increase as we move through 2023 and anticipate year-end volumes to reach similar levels in 2023 driven by both domestic and overseas demand.”
In fact, concert-goers often flood the local hotel market, with occupancy rates skyrocketing, and hotels seizing the opportunity to increase room rates due to heightened demand. Budget accommodations also filled to capacity, highlighting the broad economic impact of these events.
Hotel transaction volumes in the south west rose over 30% in 2022 compared to the previous year, fuelled by demand from both domestic and overseas buyer demand. Domestic buyers represented approximately 66% of transaction volumes with the remaining 34% comprising international buyers in 2022. Volumes totalled c.£166.2m
It is estimated that in 2021 alone, domestic travel accounted for 96% of the UK’s total travel and tourism expenditure while two years prior, in 2019, it represented 81% of the total expenditure. In 2023, the share of Britons taking a domestic summer holiday, or staycation, in the UK increased by 50% compared to the previous year.
The group said its performance reflected the “strength and resilience” of the UK budget hotel market which performed strongly in 2022, driven by strong levels of domestic leisure demand and a rapid recovery in ‘blue collar’ business demand. Against pre-pandemic times in 2019, UK like-for-like RevPAR was up 23.9% to £64.31.
Macroeconomic variables: Including economic predictors, such as Gross Domestic Product (GDP), inflation rates, and unemployment rates, can boost forecast performance by capturing underlying causes of performance movements. Expert opinions : Engages insights from hotel management and operational staff to understand local market dynamics.
“With this latest beachfront hotel development—the first waterfront hotel in Brevard County since 2020 and the first beachfront Element by Westin in the brand system globally—we look forward to continuing to expand our presence and investments in this compelling market.
Reading Time: 7 minutes UK: UK Chancellor Rachel Reeves MP has delivered a Labour Budget for the first time in 14 years as the government warned of “difficult” decisions to “restore economic stability” and plug a £22 billion black hole in public finances that was estimated by the Office for Budget Responsibility [OBR].
Despite a record high tax, the December budget update revealed a projected $170m shortfall in revenue from spirits excise in 2023-24. It’s the worst market I’ve ever operated in. It is just obscene when you consider our tax is ten times that of the US market. per cent for the alcohol category, thanks to the bi-annual tax hike.
Meanwhile, it noted there had been “large and volatile moves” across global financial markets, particularly following the fall of Silicon Valley Bank and ahead of UBS’s purchase of Credit Suisse. decline predicted last month.
Our universe of respondents included travelers from five major, representative source markets: China, Germany, the United Arab Emirates, the United Kingdom, and the United States. It’s become a priority—even amid uncertain economic conditions that can make budgeting a challenge. Travel isn’t merely an interest these days.
The CGA by NIQ and Zonal’s GO Technology report shows that while the international travel market continues to make up for lost ground, it’s likely to be another bumper year domestically.
Domestic travel also remained strong in the wake of the pandemic. Our portfolio continues to grow and we exceed market share across the country. We’ve signed new properties, including the 350-bed Hilton London T5 Hotel at Heathrow and the prestigious Belsfield Hotel at Lake Windermere in the Lake District.
Respondents from heavyweight source markets such as the US, Italy and France also expressed strong interest in the UK, with the country ranking sixth in the former two and seventh in the latter. At the same time, cities are also accelerating redevelopment projects, creating prime opportunities for new hotels to meet the growing demand.
The group said its performance reflected the resilience of the UK budget hotel market and was driven by strong levels of domestic leisure demand, a rapid recovery in ‘blue collar’ business demand, with a more gradual recovery in ‘white collar’ corporate demand.
Forecasting and budgeting. When Covid hit, many destinations quickly moved to attract domestic guests. According to Shanta even in the future, domestic remains a lucrative audience as it is not bound by borders and closures as much as international. Want to predict the future? Stay tuned for the next part of this blog.
Subscribe to our weekly newsletter and stay up to date By understanding the different types of guests a hotel attracts and tailoring pricing and marketing strategies accordingly, hotels can unlock significant revenue potential. Income level: Budget travelers, mid-range, luxury seekers, etc. Gender: Male, female, non-binary, etc.
operations outpaced the budget hotel segment’s growth in RevPAR with an 18% rise in 2022 versus 2019. The budget hotel segment grew by only 6% in the U.S., OYO has seen significant growth in its priority markets of Miami, Houston and Phoenix, where it has sizable concentration of hotels, the company reports.
According to a recent survey by the Gift Card and Voucher association, the research reveals that 23% of shoppers are intending to purchase more gift cards this year than ever before to maintain their Christmas budgets, allowing them to eliminate postage costs, refrain from exceeding budgets and avoid waste or unwanted gifts.
The UK is also starting to see a more diversified market emerge, with changing consumer behaviours impacting the locations they are opting to visit. International travel restrictions stimulated ‘the great British staycation’, which caused hotels to experience buoyant trading performances across coast and country markets.
Gelber now uses the platform primarily to share dinner party inspiration and guides, budget tips, and playlist suggestions, but the fashion hasn’t dropped out entirely since she also dreams up outfits for hypothetical dinners around the world (a flouncy dress for Lima; a black turtleneck minidress with a tan trench for Paris).
His expertise includes directing end-to-end financials both on domestic and international levels, including budgeting and forecasting, revenue optimization, financial analysis and market strategy. Foster supports the firm’s growing lifestyle vertical, the Greenwood Hospitality portfolio of hotels.
From shopping malls to beach clubs, museums to theme parks, there are now activities and experiences in Qatar for every type of traveller, from every nation, and to suit every budget. All these measures combined are expected to add up to 70,000 rooms to the market. per cent), the US (17.23 per cent), UK (8.47 per cent) and India (3.76
Whether it’s domestic trips to create memories with loved ones, or international getaways to satisfy the need for adventure and exploration, the travel industry continues to grow. This could potentially result in travelers shifting their brand preferences for more budget-friendly brands or cashing in on stored up loyalty points.
Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.
Find out more here Travepic is an emerging B2B Travel Portal with a growing domestic presence. Find out more here Be it luxury hotels, beach hotels or budget hotels, airasia hotels offers you over 500,000 hotels worldwide to choose from according to your needs and budget. Find out more here 5pm.co.uk It is NOW ON CLOUD.
Do a budget and work on predicting cash needs the next 60-90 days. With domestic road trips increasing post pandemic, consumers are looking to receive food and continue on their travels as quickly as possible. Typically smaller but more frequent increases, especially on the big movers, will produce better, more sustainable results.
Whether they’re travelling for business or leisure, seeking luxury or travelling on a budget, each guest represents a unique opportunity to deliver tailored services and experiences. Budget travellers Budget travellers want to get the best out of their trip. Baby boomers value comfort and convenience.
The BoE said the cut follows “continued progress in disinflation, particularly as previous external shocks have abated, although remaining domestic inflationary pressures are resolving more slowly”. In today’s update, the bank said: “There remains significant uncertainty around the outlook for the labour market.
Chinese travellers are individuals residing in China who travel domestically within their country or internationally to various destinations around the world. According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. What are Chinese travellers?
Edinburgh has been one of the few markets to still achieve double-digit pricing growth year over year after experiencing robust growth in 2023. The area’s increasing popularity has attracted a greater number of domestic and overseas visitors, with 53% of overnights in the area being from abroad. higher than 2023.
The new loan facilities were timely as the UK, where all the group’s properties are located, is experiencing robust domestic demand, combined with ongoing tourism recovery from overseas. For the half year ended 30 June 2024 (“1H2024”), the group recorded a year-on-year increase of 1.3% in RevPAR and ADR to £76.41 from £75.44 respectively.
Rising Consumer Expectations : Recession fears will cause many consumers to be more discerning with their food and beverage budget, and bar and restaurant owners will continue to battle over wallet share. More international brands will continue to enter the US market through delivery-only models. – Alex Canter, CEO of Nextbite.
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