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Why the Marketing Budget Should Include Customer Service Training

Hospitality Net

Many companies still believe that customer service is what happens when something goes wrong. However, that is only one part of customer service. The bigger picture is that customer service happens throughout a customer’s entire experience while doing business with you.

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How To Create the Perfect Hotel Marketing Budget

Revenue Hub

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. NB: This is an article from Travelboom Hoteliers understand the importance of budget season, but often dread dealing with the details. Some may not even know where to begin. Reducing OTA commissions can be critical to success.

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Hotel budget: Steps in the budgeting process for hotels

SiteMinder

What is a hotel budget? A hotel budget is a financial plan that outlines the projected income and expenditures for a specific period, usually one fiscal year. It serves as a financial blueprint, detailing various revenue streams such as room bookings, food and beverage sales, and ancillary services.

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The Tools Marketers Need to Turn Consumers into Loyal Guest

Revenue Hub

A potential customer may research and dream for months before finally committing. Marketers must find potential customers early, determine intent, and then deliver relevant ads to drive conversions. One of the best ways marketers can begin to separate serious buyers from the crowd is to use ML to create lookalike audiences.

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How to Succeed at In-House Restaurant Delivery Marketing

Modern Restaurant Management

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are some tips to best advertise that you offer delivery services. Offer Quality Services. Excellent Customer Services : Your customer service rep and delivery employees reflect the image of the business.

Marketing 188
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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 197
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Transactional Marketing vs Relationship Marketing in Hotel Industry

Revenue Hub

This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. Subscribe to our weekly newsletter and stay up to date Why transactional marketing is not enough in the hotel industry? Transactional marketing in the hotel industry focuses on short-term, one-time interactions with guests.