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How to Manage Your Marketing Budget Effectively

Revenue Hub

Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. Here’s how to manage your hotel’s marketing budget effectively with these considerations in mind.

Budgeting 108
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5 Ways Hotels Can Ease Traveler Budget Concerns

Revenue Hub

Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. In this article, we will use insights from the survey to identify ways hoteliers can make a positive impact in easing traveler budget concerns. Consider the location and views of each room.

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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.  With this comprehensive understanding of your guest segments, you can develop targeted service offerings that cater to their specific needs and preferences.

Marketing 100
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MRM EXCLUSIVE: Recession, Resilience and the Eventual Restaurant Industry Recovery

Modern Restaurant Management

Now, after one full year of COVID-related complications, restaurateurs face a near-apocalyptic industry landscape. But after four quarters of diminished budgets, decreased revenues, and dejected spirits, a main concern is the matter of space. But a recent market analysis points toward a comeback in physical real estate.

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Home-Grown Mid-Segment Hotel Brands have a Competitive Edge Against International Brands in India

Hotelogix

In recent years, the emergence of rapidly growing domestic mid-segment hotel brands has significantly transformed the country's hospitality landscape. This benefits domestic midscale brands aiming to enhance their operations and foster growth through budget-friendly "Made in India" options.

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Boost Hotel Bookings and Revenue: Strategies for Success in 2024

Revenue Hub

NB: This is an article from Userguest , one of our Expert Partners In this article, we’ll explore practical and effective ways for hoteliers to boost bookings and revenue in Q1 and Q2 of 2024 that align with the evolving landscape of travel and hotel trends. The more personalised the experience, the higher the likelihood of securing bookings.

Book 109
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Market Segmentation – Still The Holy Grail!

Revenue Hub

In today’s hotel landscape, we still often find hoteliers not being fully aware of the benefits of categorising their business into relevant segments. This goes hand in hand with the variety of buying behaviour among those consumer groups and channels to cater for different needs and budget levels.

Marketing 100