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Doesn’t it sound appealing to transform your tourism business from a small-scale endeavor that struggles for attention into an enterprise that is sought after, thriving and successful? What is tourism marketing? Essentially, any technique that encourages travelers to choose one particular destination over others.
Companies must engage customers to sell products and this is a vital part of tourism, where marketing teams aim to attract visitors to a certain destination, region or resort. If you’re looking at different hospitality careers , enjoy travel, and have an interest in marketing, tourism marketing could be the right choice for you.
Preferred Travel Group —a family-owned company that operates global travel and hospitality brands Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PTG Consulting and Beyond Green Travel—has made three strategic appointments within its global and regional leadership, as well as a promotion.
A recent report by Aptamind Partners, supported by the World Travel & Tourism Council [WTTC], found that in the top 23 listed hotel companies, zero per cent of women had progressed into leadership roles [specifically CEO and chairman] since 2019. Kindred is a growing name in an increasingly lucrative hospitality segment.
EVEN Hotels is a brand on the move in its quest to put wellness within reach for more and more travelers,” said Raul Ortiz, VP, global marketing and brandmanagement, EVEN Hotels. No matter the reason for traveling, we are confident this hotel will become a leading choice for those visiting Waco.”
And there so many sectors to work in, such as sports, recreation, tourism, entertainment, fashion, or art. Ivana likes to say she is a cosmopolitan with Mediterranean roots; passionate about sport, traveling and food and always searching for – and working on – a deeper understanding of people, processes and causes.
Tourism and hospitality are major businesses and in some countries, such as Thailand, tourism has a significant impact on GDP. Hospitality is an industry that operates in almost every country in the world, which means it offers plenty of scope for travel and high-paying hospitality careers. Why work in hospitality?
There is a lot of crossover between the travel and tourism industry. While many people initially think of just front-of-house staff and housekeepers when thinking about jobs in hospitality, there are many great roles in hospitality management that can offer exciting and rewarding careers.
Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.
Get a great business degree Our business degrees can equip you with all the skills and knowledge needed to excel in hospitality management Bachelor degree in hospitality management Applying to business schools A significant step toward advancing your education and career in the dynamic field of business is applying.
If you want to learn how to implement yield management strategies to help boost the success of a hotel, consider studying for a hospitality degree to improve your skills and gain vital knowledge. Get a head start in luxury brandmanagement Enroll in our advanced program and pave the way to becoming a sought-after luxury industry leader.
Some 66% of US and UK travelers actively combine business trips with personal leisure time, up from 53% in 2022, according to the latest report released by Crowne Plaza by IHG. Out of the travellers from the US and UK who participated in the report, some 56% said the ability to travel while working is a key benefit of remote work.
Visionary, transformational, democratic and coaching management styles can all be useful in different hospitality settings, for example: Transformational management pushes hotel teams to constantly adapt and improve with changing customer demands.
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