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How to excel as a sales and marketing director

Les Roches

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

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What is brand strategy in marketing?

Les Roches

Brand strategy is all about shaping these perceptions and building connections with consumers. This article looks into the intricacies of brand strategy in marketing, exploring its definition, key elements and development process. This plays a critical role in shaping consumer perceptions and influencing purchasing decisions.

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Omni adds Annette Bales

Hotel Business

In her new role, Bales spearheads the development and execution of strategic sales plans. Her key responsibilities include increasing revenues through enhanced market penetration, optimizing revenue performance at all Omni-operated properties and ensuring all strategic sales practices align with the brand’s overall business objectives.

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Aimbridge names Craig S. Smith new CEO

Hotel Business

Having begun his hospitality career in hotel operations, Smith became a GM before being tapped for top executive spots in several international markets, culminating with his rise to helm Marriott’s entire international business prior to his retirement from the brand. and broaden the company’s global footprint.

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Study to get ahead: how to get a business degree

Les Roches

Get a great business degree Our business degrees can equip you with all the skills and knowledge needed to excel in hospitality management Bachelor degree in hospitality management Applying to business schools A significant step toward advancing your education and career in the dynamic field of business is applying.

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Definition of revenue growth strategies

Les Roches

When setting sales goals, you need to make sure they align with the overall business objectives, which means considering factors such as sale­s volume, customer acquisition, profitability and market share­. This will help dete­rmine appropriate pricing that covers expense­s while retaining a competitive­ position in the market.

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MRM People & Places: Azteca Foods Celebrates 50 Years and State Dish Showdown

Modern Restaurant Management

CAA-GBG , a global brand management platform, and The Halal Guys , the fast-casual Middle Eastern restaurant famous for pioneering American halal food, top photo, established a long-term partnership. Winning dishes will be reviewed by Flavored Nation’s panel and announced in mid-April, along with 2020 event locations.