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Why The Digital Markets Act Interpretation is Causing Issues

Revenue Hub

Any law that aims to cover a vast, multi faceted and complex issue, like the digital markets, with a blanket approach will, by definition, face many challenges. Only those intermediaries who add value through honest product management operating with transparency and fairness will thrive. No discussion on this.

Marketing 109
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Mike Fulkerson appointed Chief Marketing Officer at Seabourn

eHotelier

Seabourn, has named Mike Fulkerson its new vice president and chief marketing officer. In this role, he will oversee overall marketing strategy, brand management and performance, and public relations and communications. Fulkerson brings more than 20 years of hospitality, wellness, and consumer marketing experience.

Marketing 130
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Rosewood Hotel Group appoints Ingrid Chen as Vice President of Brand Strategy and Marketing

eHotelier

Rosewood Hotel Group is pleased to announce the appointment of Ingrid Chen to the newly created role of Vice President of Brand Strategy and Marketing. Ingrid brings a wealth of experience in brand management for renowned luxury brands, making her a valuable addition to the group's esteemed team.

Marketing 130
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Marketing: From brand multiplicity to brand authenticity

EHL Insights

But there is evidence that the pandemic may have led to consumers’ renewed appreciation for a well-recognized brand name that assures quality and instills trust. This change in consumer behavior will impact brand management strategies in several significant ways.

Marketing 130
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What is brand management in marketing?

Les Roches

From James Bond’s favorite Bollinger Champagne to Nike’s famous “Just Do It” slogan, powerful brand marketing is all around us. One of the best ways to foster this connection is through strategic brand management. It’s a long-term approach to marketing that creates and nurtures an emotional connection with consumers.

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Marriott promotes Povinelli to SVP/global head, marketing and brand

Hotel Business

has appointed Brian Povinelli to SVP, global head of marketing and brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company’s overall marketing strategy, as well as the end-to-end guest experience for Marriott’s 22 premium, select- and longer-stay brands.

Marketing 100
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Pan Pacific London marketing director joins EC BID

Hotel Owner

The director of marketing communications at Pan Pacific London, Michelle Whittemore, has joined Eastern City Business Improvement District (EC BID) as a non-executive board member. In her role, Whittemore will work alongside the BID’s executive team to help facilitate the strategic decision-making process.