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What is brand strategy in marketing?

Les Roches

While brand strategy focuses on defining the brand’s identity, positioning and messaging, marketing strategy covers the tactical plans and activities aimed at achieving specific marketing objectives. If you’re interested in pursuing a career in brand management, here are steps you can take to get started.

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Study to get ahead: how to get a business degree

Les Roches

Get a great business degree Our business degrees can equip you with all the skills and knowledge needed to excel in hospitality management Bachelor degree in hospitality management Applying to business schools A significant step toward advancing your education and career in the dynamic field of business is applying.

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Everything you need to know about a hotel PMS and what it does

SiteMinder

All hotels need some variation of a property management system ( PMS ), however not all PMS systems are created equal and it can be confusing knowing which one is best suited for your property. We’re going to take you through everything you need to know about hotel PMS so you can make the best-informed decision for your hotel.

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Ghost Lemonade, Robotic Barista and Flippy for Sale

Modern Restaurant Management

Tripadvisor ® launched Menu Connect, an online listings management solution that enables restaurants to easily publish, update and manage their menu and business information across an expansive network of sites. Restaurant search traffic on Tripadvisor has been gradually on the rise in the U.S. since early July.

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