Brand Management Hospitality Management Marketing 
Hotel Business
DECEMBER 7, 2022
Wichita, KS-based Hospitality Management LLC has switched brands on its Best Western Plus hotels in Lawrence, KS, and Norman, OK, and is now operating each under the name StoneHill, Trademark Collection by Wyndham. Martens, CEO, The Martens Companies and its subsidiary, Hospitality Management LLC.
Les Roches
DECEMBER 27, 2022
From James Bond’s favorite Bollinger Champagne to Nike’s famous “Just Do It” slogan, powerful brand marketing is all around us. One of the best ways to foster this connection is through strategic brand management. It’s a long-term approach to marketing that creates and nurtures an emotional connection with consumers.
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Les Roches
JANUARY 10, 2024
Understanding how online reputation works and learning how to leverage it to develop your brand image is an essential skill for anyone in the entrepreneurial world, especially those pursuing a career in marketing for the hotel industry, where competition is fierce. What is Online Reputation Management?
Les Roches
MARCH 6, 2024
Brand strategy is all about shaping these perceptions and building connections with consumers. This article looks into the intricacies of brand strategy in marketing, exploring its definition, key elements and development process. This plays a critical role in shaping consumer perceptions and influencing purchasing decisions.
Les Roches
OCTOBER 23, 2023
Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.
Les Roches
OCTOBER 27, 2023
Marketing is a key part of just about every industry these days. Companies must engage customers to sell products and this is a vital part of tourism, where marketing teams aim to attract visitors to a certain destination, region or resort.
Les Roches
JANUARY 16, 2024
Let’s delve deeper into the realm of marketing strategies for tourism businesses with this comprehensive guide that will help move your venture towards greater profitability and customer satisfaction. What is tourism marketing? Why is tourism marketing important? On top of this, try influencer marketing.
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