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Having begun his hospitality career in hotel operations, Smith became a GM before being tapped for top executive spots in several international markets, culminating with his rise to helm Marriott’s entire international business prior to his retirement from the brand.
But fear not, there are powerful tools to help you safeguard your hotel’s image, whether you are launching a hotel or already work in brandmanagement and marketing. In this article, we’ll reveal strategies, best practices, and pitfalls to avoid so you can expertly manage your establishment’s standing.
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