Remove Brand Management Remove Guest Satisfaction Remove Marketing
article thumbnail

What is brand strategy in marketing?

Les Roches

Brand strategy is all about shaping these perceptions and building connections with consumers. This article looks into the intricacies of brand strategy in marketing, exploring its definition, key elements and development process. This plays a critical role in shaping consumer perceptions and influencing purchasing decisions.

article thumbnail

How to excel as a sales and marketing director

Les Roches

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Aimbridge names Craig S. Smith new CEO

Hotel Business

Having begun his hospitality career in hotel operations, Smith became a GM before being tapped for top executive spots in several international markets, culminating with his rise to helm Marriott’s entire international business prior to his retirement from the brand.

article thumbnail

Revamp your hotel’s image: expert reputation management

Les Roches

But fear not, there are powerful tools to help you safeguard your hotel’s image, whether you are launching a hotel or already work in brand management and marketing. In this article, we’ll reveal strategies, best practices, and pitfalls to avoid so you can expertly manage your establishment’s standing.

Blog 52