Les Roches

DECEMBER 27, 2022

From James Bond’s favorite Bollinger Champagne to Nike’s famous “Just Do It” slogan, powerful brand marketing is all around us. Ideally, as a business, you want people to feel positive about you and the value of your products or services. One of the best ways to foster this connection is through strategic brand management.

Brand Management 52

Brand Management Marketing Pricing Customer Service 52

Modern Restaurant Management

FEBRUARY 4, 2022

Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. Restaurants using ghost kitchens may directly provide delivery or use delivery services. Ghost Kitchens. Delivery Options.

Reservations 218

Reservations Definition POS Systems Customer Service 218

Les Roches

MARCH 6, 2024

Brand strategy is all about shaping these perceptions and building connections with consumers. This article looks into the intricacies of brand strategy in marketing, exploring its definition, key elements and development process. This plays a critical role in shaping consumer perceptions and influencing purchasing decisions.

Marketing 52

Marketing Communication Brand Management Information 52

Les Roches

OCTOBER 23, 2023

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

Marketing 52

Marketing Strategic Planning Travel and Tourism Communication 52

Les Roches

JANUARY 8, 2024

This is personalized marketing at work. In this guide, we’ll uncover the essence of personalized marketing, its influence on customer behavior and how harnessing its power can enhance business outcomes. What is personalized marketing? You may have also noticed product suggestions that match your interests.

Definition 52

Definition Marketing Information Communication 52

Les Roches

JANUARY 15, 2024

What is the difference between hotel sales and marketing? To craft effective hotel sales strategies, it’s important to recognise the difference between hotel sales and marketing. Hotel marketing The objective of hotel marketing is to raise brand visibility and engage through various channels.

Communication 52

Communication Book Reservations Marketing 52

Les Roches

FEBRUARY 12, 2024

Some of the main reasons that branding is essential are: Memorable experiences: good branding turns meals into lasting memories. Streamlined operations : restaurant branding simplifies decisions on aesthetics, sourcing, and training. Brand voice The narrative or brand voice you establish for your restaurant is key.

Training 52

Training Marketing Communication Presentation 52