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Brand differentiation This involves identifying and emphasizing the unique attributes, benefits and qualities that distinguish the brand from competitors in the marketplace. This could include factors such as product features, quality, pricing, customerservice, brand values or innovation.
It imparts a well-rounded understanding of customerservice, industry intricacies, and vital interpersonal skills – all of which form the bedrock of successful sales endeavors. Graduates not only gain insights into guestsatisfaction but also develop a strong foundation for curating marketing strategies that truly resonate.
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Brand Management 
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