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Preferred Travel Group —a family-owned company that operates global travel and hospitality brands Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PTG Consulting and Beyond Green Travel—has made three strategic appointments within its global and regional leadership, as well as a promotion.
A recent report by Aptamind Partners, supported by the World Travel & Tourism Council [WTTC], found that in the top 23 listed hotel companies, zero per cent of women had progressed into leadership roles [specifically CEO and chairman] since 2019.
Doesn’t it sound appealing to transform your tourism business from a small-scale endeavor that struggles for attention into an enterprise that is sought after, thriving and successful? What is tourism marketing? Essentially, any technique that encourages travelers to choose one particular destination over others.
Companies must engage customers to sell products and this is a vital part of tourism, where marketing teams aim to attract visitors to a certain destination, region or resort. If you’re looking at different hospitality careers , enjoy travel, and have an interest in marketing, tourism marketing could be the right choice for you.
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There is a lot of crossover between the travel and tourism industry. While many people initially think of just front-of-house staff and housekeepers when thinking about jobs in hospitality, there are many great roles in hospitality management that can offer exciting and rewarding careers.
There are, however, four distinct types of management styles that provide a good starting point. Visionary management style. This management style is all about clearly communicating a strong common purpose and inspiring teams to work hard to achieve it. A visionary manager avoids micromanaging. Conclusion.
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