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Mike Fulkerson appointed Chief Marketing Officer at Seabourn

eHotelier

Seabourn, has named Mike Fulkerson its new vice president and chief marketing officer. In this role, he will oversee overall marketing strategy, brand management and performance, and public relations and communications. Fulkerson brings more than 20 years of hospitality, wellness, and consumer marketing experience.

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Pan Pacific London marketing director joins EC BID

Hotel Owner

The director of marketing communications at Pan Pacific London, Michelle Whittemore, has joined Eastern City Business Improvement District (EC BID) as a non-executive board member. In her role, Whittemore will work alongside the BID’s executive team to help facilitate the strategic decision-making process.

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What is brand strategy in marketing?

Les Roches

Brand strategy is all about shaping these perceptions and building connections with consumers. This article looks into the intricacies of brand strategy in marketing, exploring its definition, key elements and development process. This plays a critical role in shaping consumer perceptions and influencing purchasing decisions.

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Elevate your brand: managing online reputation effectively

Les Roches

Understanding how online re­putation works and learning how to leverage­ it to develop your brand image is an e­ssential skill for anyone in the e­ntrepreneurial world, especially those pursuing a career in marketing for the hotel industry, where competition is fierce. What is Online Reputation Management?

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Empowered leaders: Female forces in hospitality and real estate

Boutique Hotel News

Judi Blakeburn , brand director, Another Place , Watergate Bay and Beach Retreats [FC] With a career spent in hospitality marketing, Blakeburn is an expert on both the sector and the role of marketing in medium-sized businesses, and is a passionate advocate of the importance of brand and marketing at board level.

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Cloud5 Launches New Managed Services Division

Technology: Lodging Magazine

CHICAGO—Cloud5 Communications announced the launch of its new Managed Services division. Designed to support the IT needs and challenges of the hospitality industry, as well as adjacent markets including MDU, senior living, and student housing.

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How Artists Can Help to Tell Brand Stories in Restaurants

Modern Restaurant Management

The 35,000-square-foot dining destination and market at Hudson Yards showcases the best of Spanish cuisine, enhanced by bespoke tiles created by Vives Ceramica, murals by Spanish artists, and furniture by some of Spain’s most talented designers. How can they find the right artist to represent their restaurant brand?