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Data from booking platform SevenRooms is showing that the anti-valentines trends arent the only aspect of the day thats shifting; this year, group bookings have significantly increased. The post Bookings trends are shifting this Valentines Day appeared first on hospitality | Magazine. per cent year on year.
The most common asks are to make a reservation, ask a Frequently-Asked-Question (e.g., Most people are calling to book especially when the online booking system says there are no available reservations, so many patrons call anyways thinking there is likely still capacity left. menu, hours, etc.),
It acts as your all-day, every-day salesperson, concierge, and booking agent. The Challenge of Getting Seen and Booked Online More than 700,000 hotels worldwide compete to grab attention, making it harder than ever to stand out online. Let’s look at the important parts of a hotel website that gets more bookings.
Even though there are loads of reservation tools out there, many small hotel operators are going with something they already know how to use: Google Calendar. From ensuring guest satisfaction to m anaging room inventory , keeping accurate track of bookings stands out as a crucial function. But Let’s find out.
From basic reservation systems to sophisticated guest preference tracking, to the rise of OTAs, and the subsequent shift towards a direct-first mindset amongst independent hoteliers, the industry has continuously evolved to keep up with technology and ever-changing consumer trends. The way hotels sell their rooms has come a long way.
For hotels, this is the ideal time to capitalise on the surge in planning activity, reduce reliance on Online Travel Agencies (OTAs), and drive direct bookings. Why not make this festive period the moment you focus on winning more direct bookings? Spruce up your site with seasonal design elements and special holiday-themed offers.
Mobile is no longer just a secondary channel – its a key battleground for direct bookings. Yet, despite 60% of travelers browsing hotel websites on mobile, only half complete their bookings (Hotel Benchmark, 2024). Many hotel websites and booking engines still arent optimized for mobile. The reason?
During this time, the path to booking was relatively linear and simplified if you wanted to book a trip, you contacted your travel agent, shared your needs and preferences, and let them work their magic. However, the booking journey has taken on a significantly different form today. before making a booking decision.
A hotel booking engine system is used widely by hotels regardless of the size of the businesses ranging from small boutique hotels to medium-size, grouping hotels, and luxury types.
Lets break down the key factors to consider, from booking trends to irresistible offers and targeted promotions. Understanding Easter Booking Trends Timing is Everything To fully capitalise on the Easter holiday, its essential to understand booking behaviour. Typically, they start booking 2 to 3 months in advance.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest number of bookings to hotels over the past year. Global giants, including Booking.com, Expedia and Agoda feature high.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across the Oceania region, including New Zealand, Australia and the Pacific Islands. Booking.com held the top spot in New Zealand.
Here is our round up of 8 Success Stories from our Expert Partners outlining revenue growth, increased ADR, occupancy, booking growth, pricing changes and direct channel success. The resort connects to as many as 13 online travel agents (OTAs), uses third-party booking engines, PMSs, the GDS, and other systems.
Manual work and data errors are a thing of the past as STAAH helps Grand Sunshine Resort streamline distribution and bookings. Not only was this time-consuming, but it also increased the risk of errors and inconsistencies across booking platforms. Thank you Grand Sunshine for sharing your success with STAAH.
They land on your hotel’s website, explore your offerings but before they can book, they switch to an OTA and reserve their room there instead. You’ve lost the direct booking. Let’s explore how you can break free, take back control of your direct bookings and grow your revenue. Take your booking engine, for example.
Bookings and reservations, particularly for hotels and restaurants, are sure to be impacted now that Ramadan is here. Ramadan a significantly special time for Muslims and indirectly it will take a toll on the hotel industry.
For hoteliers, balancing group and transient bookings is a constant challenge. Understanding group and transient bookings Group bookings : These involve multiple rooms booked together, often for conferences, weddings, or corporate events. Pros and cons of group bookings Pros: Predictable occupancy and revenue stability.
In the past few decades, the rise of third-party online travel agencies has reflected a gradual decline in direct bookings. However, you can still implement strategies to increase direct bookings and create a better bottom line for your property. In this blog, we have compiled five tips to boost direct bookings.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across United Kingdom, Middle East and Sri Lanka, over the past year. Across UK, the Middle East, and Sri Lanka, STAAH SwiftBook held the number four spot.
” Initially named as Dimmi and rebranded to TheFork in 2019, the platform has been a popular booking and reviews source for both venues and consumers across Europe and Australia. The post Online reservation platform TheFork to cease operations in Australia appeared first on hospitality | Magazine.
When someone types in a search like “hotel in [your city],” Google Hotel Finder is prominently displayed, offering users a convenient way to compare options and make informed booking decisions. Conversely, by optimizing your presence on Google Hotel Finder, you can reach a broader audience and increase your bookings.
Direct channels Direct channels are those that result in reservations that come straight to your hotel without third-party involvement, which naturally minimizes costs. Here are a few examples of direct channels: Walk-In: Once an extremely common form of booking, walk-in guests arrive without having booked in advance.
Managing bookings across multiple channels has become a core part of running a successful hospitality business. A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines. Delays can lead to double bookings or lost revenue.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. A smooth mobile experience keeps people engaged and leads to more online bookings. Nowadays, running a successful restaurant takes more than great food and good service.
What is a hotel reservations manager? A hotel reservations manager oversees the entire booking process at a hotel. This includes handling inquiries, managing bookings, confirming reservations, and resolving issues or discrepancies. What does a hotel reservations manager do?
As flexible policies and competitive offers increase, booking habits are evolving. A June 2023 report by Statista reveals that 66 % of Gen Z adults and 64% of Millennials are willing to pay extra for flexible cancellation options when booking hotels. Shortening this period (e.g.,
When guests book through an OTA, the agency, not the resort, owns the guest relationship. That means OTAs hold the guest data, control the messaging and have the power to influence where the guest books their next stay. This data might include: Booking habits – Understand how and when guests book their stays.
What are direct bookings? Direct bookings occur when a guest books directly through your hotel's website, social media channels, or any other direct channels you have set up, such as by calling directly or through a customer service center.
In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. Decision: The customer decides to book, ideally on your site rather than through third-party platforms.
As time progresses, direct bookings are becoming an integral part of every hotel’s distribution mix. After all, paying hefty commissions for third-party bookings isn’t the most desirable way to handle business. Hoteliers across the globe understand this and are now focusing on how to get more direct hotel bookings for their business.
With crucial tasks like reservation, housekeeping, online bookings, billing, and real-time inventory management, all being handled automatically, it frees up your staff to work smarter, not harder. Overall, it's about enhancing productivity and making life a bit easier for everyone involved.
Real-life win: The Beachside Inn in California saw a 30% boost in bookings just by posting daily on Instagram and encouraging guest photos. Can’t match big hotel marketing budgets Hard to get noticed on booking sites Struggle to offer the same perks as chains Here’s what you can do: Show off your uniqueness: Are you family-run?
In the modern hospitality tech stack, hotel booking engines and reservations systems are often bundled togetherbut functionally, they serve different roles, interface with different users, and offer different strategic value.
What is a central reservation system (CRS)? A central reservation system is reservation management software that helps hotels manage their inventory and rates in real time, streamlining the reservation process and making operations more efficient. Why is having a CRS so important?
In today’s digital age, online bookings have become the norm for hotels. While this has made it easier for guests to reserve rooms, it has also brought new challenges for hoteliers, particularly in terms of payment security. The Double-Edged Sword of Online Bookings Online booking engines have revolutionized the hotel industry.
A Central Reservation System (CRS) helps hotels manage room availability, pricing, and bookings from different channels. These channels include Online Travel Agencies (OTAs) like Booking.com, direct bookings through the hotel’s website, and Global Distribution Systems (GDS).
Reservation software for a small hotel is like a helpful assistant that makes booking rooms easier. It lets hotels manage bookings, shows room availability online, and keep track of guest details. It's handy for guests too, letting them book rooms directly on the hotel's website.
And while these tables can be challenging to book, snagging a reservation tends to be slightly easier if youre a guest of the hotel. Book a table at Le Cinq Book a table at Le George Book a room at the Four Seasons Thomas Tissandier Seafood and wine. Thomas Tissandier Inside Citrons et Hutres.
SIHOT, one of the leading hotel management systems, has digitalised booking information, enabling guests to add hotel reservations to their Apple or Google Wallets.
This holiday season, 67 percent of diners are seeking more than standard reservations, with themed holiday meals (44 percent) and multi-course feasts (39 percent) being the most popular options, according to a survey from Tock. Nearly half (49 percent) of respondents will be seeking a reservation during the 4 to 6 p.m.
Online bookings have become a game changer in the hospitality industry. They allow guests to book rooms at their convenience at any time of the day, improving customer satisfaction. They minimize overbookings, streamline the reservation process, and drive revenue. It eliminates the need for human involvement.
In recent years, the hospitality industry has been undergoing a significant transformation, particularly in the area of hotel booking policies. But, as demand for flexibility grows, hotel brands face a challenging balancing act – how to meet guest expectations for flexible bookings while ensuring revenue security and profitability.
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