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NB: This is an article from RealTime Reservation. Although occupancy rates and room revenues projection are now approaching 2019 levels, the outlook for ancillary revenue is expected to lag behind due to business travel, meetings, and a slower return of group bookings. Merchandise birthday celebrations, anniversaries, romance nights.
Their booking behaviours will give you insight into them, the effectiveness of your strategies, the performance of your distribution channels and more. For instance: Look at guest booking windows and booking devices – This will let you know what type of guests are booking and help you segment so you can target effectively.
Hotel data allows you to create price optimisation strategies that establish rates for specific room types as well as lengths of stay (LOS), ultimately improving the amount of revenue that is generated per booking at your hotel. What channels do they use to book a room? Where do they come from?
Zuul has partnered with some of NYC's largest propertydevelopers including Silverstein Properties and Broad Street Development to launch partnerships that include a white-label online ordering portal and custom website for a bespoke experience.
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