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Nick Kokonas was trying to solve Alinea's costly no-show problem and the resistance they faced when introducing prepaid reservations. In the decade that has passed since, reservation technology has become a vital part of the restaurant industry. "We've Restaurants appear fully booked, which discourages potential walk-ins.
From basic reservation systems to sophisticated guest preference tracking, to the rise of OTAs, and the subsequent shift towards a direct-first mindset amongst independent hoteliers, the industry has continuously evolved to keep up with technology and ever-changing consumer trends. The way hotels sell their rooms has come a long way.
It acts as your all-day, every-day salesperson, concierge, and booking agent. The Challenge of Getting Seen and Booked Online More than 700,000 hotels worldwide compete to grab attention, making it harder than ever to stand out online. Let’s look at the important parts of a hotel website that gets more bookings.
During this time, the path to booking was relatively linear and simplified if you wanted to book a trip, you contacted your travel agent, shared your needs and preferences, and let them work their magic. However, the booking journey has taken on a significantly different form today. before making a booking decision.
Mobile is no longer just a secondary channel – its a key battleground for direct bookings. Yet, despite 60% of travelers browsing hotel websites on mobile, only half complete their bookings (Hotel Benchmark, 2024). Many hotel websites and booking engines still arent optimized for mobile. The reason?
Here is our round up of 8 Success Stories from our Expert Partners outlining revenue growth, increased ADR, occupancy, booking growth, pricing changes and direct channel success. Challenge Eliminating heavy reliance on manual spreadsheets for revenue management and generating data insights for accurate, data-driven pricing.
Even though there are loads of reservation tools out there, many small hotel operators are going with something they already know how to use: Google Calendar. From ensuring guest satisfaction to m anaging room inventory , keeping accurate track of bookings stands out as a crucial function. But Let’s find out.
Managing bookings across multiple channels has become a core part of running a successful hospitality business. A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines. Delays can lead to double bookings or lost revenue.
Lets break down the key factors to consider, from booking trends to irresistible offers and targeted promotions. Understanding Easter Booking Trends Timing is Everything To fully capitalise on the Easter holiday, its essential to understand booking behaviour. Typically, they start booking 2 to 3 months in advance.
Manual work and data errors are a thing of the past as STAAH helps Grand Sunshine Resort streamline distribution and bookings. Not only was this time-consuming, but it also increased the risk of errors and inconsistencies across booking platforms. Thank you Grand Sunshine for sharing your success with STAAH.
Spring is a key revenue period, andnow is the ideal time to analyze early booking data and optimize your pricing strategy. What to analyze to prepare for spring bookings Here are the key steps you can take right now: 1. Which booking channels are performing best? Next, compare this data to your historical records.
As we step into 2023, the hospitality industry is still reeling from the effects of the pandemic – which makes implementing hotel pricing strategies more important than ever. However, one of the biggest challenges hoteliers face is determining the right pricing strategies to maximize their revenue in the post-pandemic world.
As flexible policies and competitive offers increase, booking habits are evolving. A June 2023 report by Statista reveals that 66 % of Gen Z adults and 64% of Millennials are willing to pay extra for flexible cancellation options when booking hotels. Shortening this period (e.g.,
For hoteliers, balancing group and transient bookings is a constant challenge. Understanding group and transient bookings Group bookings : These involve multiple rooms booked together, often for conferences, weddings, or corporate events. They allow for dynamic pricing adjustments and last-minute revenue opportunities.
In the past few decades, the rise of third-party online travel agencies has reflected a gradual decline in direct bookings. However, you can still implement strategies to increase direct bookings and create a better bottom line for your property. In this blog, we have compiled five tips to boost direct bookings.
Real-life win: The Beachside Inn in California saw a 30% boost in bookings just by posting daily on Instagram and encouraging guest photos. Can’t match big hotel marketing budgets Hard to get noticed on booking sites Struggle to offer the same perks as chains Here’s what you can do: Show off your uniqueness: Are you family-run?
When someone types in a search like “hotel in [your city],” Google Hotel Finder is prominently displayed, offering users a convenient way to compare options and make informed booking decisions. Conversely, by optimizing your presence on Google Hotel Finder, you can reach a broader audience and increase your bookings.
This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. By encouraging guests to book directly through your website, you can keep more of the revenue and build stronger relationships with your guests.
In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. Consideration: They explore your website, reading about amenities, checking reviews, and comparing prices.
Fixing the Drop-Off Problem Ever notice how many visitors browse your website but never actually book? Letting AI Handle the Boring Stuff Behind every great guest experience is a ton of behind-the-scenes work room assignments, housekeeping schedules, pricing updates, you name it.
In today’s fast-paced hospitality industry, selecting the right reservation system is crucial for the success of your hotel. Hoteliers often face the decision of whether to focus on direct bookings through their website or rely on Online Travel Agencies (OTAs) to fill rooms.
As time progresses, direct bookings are becoming an integral part of every hotel’s distribution mix. After all, paying hefty commissions for third-party bookings isn’t the most desirable way to handle business. Hoteliers across the globe understand this and are now focusing on how to get more direct hotel bookings for their business.
In an increasingly competitive hospitality landscape, simply having a great property is no longer enough to drive bookings. They are the catalysts that influence when, where, and why people book hotels. Events and Festivals Large-scale events (sports, concerts, cultural festivals) are major booking drivers.
How do you ensure guests find you, trust you, and book with you in a world dominated by established giants? Guests today search, compare, and book almost entirely online, and your digital presence is what puts you on their radar. It’s the gateway to putting your property on the map and attracting those first bookings.
A Central Reservation System (CRS) helps hotels manage room availability, pricing, and bookings from different channels. These channels include Online Travel Agencies (OTAs) like Booking.com, direct bookings through the hotel’s website, and Global Distribution Systems (GDS).
This holiday season, 67 percent of diners are seeking more than standard reservations, with themed holiday meals (44 percent) and multi-course feasts (39 percent) being the most popular options, according to a survey from Tock. Nearly half (49 percent) of respondents will be seeking a reservation during the 4 to 6 p.m.
What is a hotel reservations manager? A hotel reservations manager oversees the entire booking process at a hotel. This includes handling inquiries, managing bookings, confirming reservations, and resolving issues or discrepancies. What does a hotel reservations manager do?
Key revenue management tasks a challenge Prior to STAAH , implementation of varied pricing approaches (including opening and closing of stock), expansion into new channels effortlessly and creation of more personalised guest experiences to boost guest spend.
In recent years, the hospitality industry has been undergoing a significant transformation, particularly in the area of hotel booking policies. But, as demand for flexibility grows, hotel brands face a challenging balancing act – how to meet guest expectations for flexible bookings while ensuring revenue security and profitability.
Reservation software for a small hotel is like a helpful assistant that makes booking rooms easier. It lets hotels manage bookings, shows room availability online, and keep track of guest details. It's handy for guests too, letting them book rooms directly on the hotel's website.
What makes guests choose one hotel over another even when the price and amenities are nearly the same? More Direct Bookings, Higher Occupancy Strong branding gives your hotel an edge by encouraging guests to book directly through your website instead of relying on OTAs (Online Travel Agents).
Hotels lack transparency and awareness of the accurate customer acquisition costs, which has fueled a common misconception: “Independent hotels can’t compete with OTAs for direct bookings.” When I find a hotel I like, my first instinct is to book directly. Unfortunately, that’s when I often run into problems.
Dynamic pricing tools use algorithms to recommend the ideal rates and the right time. NB: This is an article from Lighthouse Subscribe to our weekly newsletter and stay up to date Price optimization works by collecting and analyzing data from sources like competitor rates, seasonal trends and external events. Lets review each.
From optimizing marketing campaigns to adjusting pricing strategies, BI transforms raw data into valuable insights that drive profitability. Effective management during these phases can lead to: Increased Bookings: Attracting potential guests through targeted marketing efforts.
Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. It connects your property management system (PMS) or central reservation system (CRS) with multiple OTAs, ensuring that updates flow in real-time across all platforms. The system even flags mismatches before they cause issues.
NB: This is an article from Mews Subscribe to our weekly newsletter and stay up to date When you book a flight, you don’t do so speculatively, knowing that you can cancel it without penalty a few days before departure. Paying at the point of reservation can provide a much better guest experience. At least, it shouldnt be.
Yes, these enhancements come with a price another per-room software fee and onboarding efforts but the savings from better labor allocation make the return on investment highly compelling. Greater upsell opportunities by bundling rooms with bespoke amenities and ancillary services, encouraging more direct reservations.
Striking the perfect balance between fully booked rooms and avoiding overbooking can be a challenging task. Here’s a brief explanation of the reasons why hotel overbookings happen: Uncertain Cancellations: Hotels anticipate a certain percentage of reservations to be canceled.
Below, we’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences. Create Seasonal Experiences Experiential offerings can set your hotel apart and attract group bookings for holiday celebrations.
Focus on segments showing both high spending patterns and consistent booking frequencies. International guests often book longer stays and spend more on amenities, making them particularly valuable. Consider factors like booking windows, length of stay, and seasonal preferences.
Knowing where to list your hotel and the prices to charge can be tricky, especially for busy operators of small, independent properties. Here we explain the essentials of hotel distribution and pricing. Online travel agencies (OTAs): These are websites where travelers book accommodations and other travel services.
Behavioral data is all the stuff people do online before they actually book a room. When you learn to read the signals – whether theyre browsing but not booking, returning to your website multiple times, or comparing room rates against other properties – youve got the inside track on whats coming next. Why should you care?
Lack of reviews : It is believed that reviews strongly influence a traveler’s decision making as 90% of travelers book a hotel based on pure reviews and not fancy advertisements. So, they usually depend on local travel agents but then face the challenge of limited reach and visibility.
(Article originally published by Adam Mogelonsky on Hospitality Net ) Its always illuminating to speak one-on-one with brilliant hotel marketers like Jason Pirock, Head of Marketing for Springboard Hospitality , as I did during our recent Insider Conversation, Mastering Conversions: Crafting an Omnichannel Booking Journey.
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