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A mobile only price is exactly what you’d think it is: a price – usually a discount – that’s only available to users accessing a mobile booking app on their device. 4 Other common booking discounts and rewards Of course, offering a one-size-fits all mobile-only discount isn’t the only way to reach these users.
As we enter 2025, integrating Artificial Intelligence (AI) into hotel pricing strategies continues to revolutionize the hospitality industry. The impact of AI on hotel pricing has deepened and expanded, reshaping the industry in profound ways. billion by 2027, driven by this trend.
Dynamic pricing has long been a cornerstone in industries that rely on demand-driven revenue strategies. Pros of Dynamic Pricing in Hotels Revenue Maximization : By adjusting rates in real-time, hotels can charge more when demand is high, boosting revenues during peak seasons or major events.
As consumers become more informed and online booking environments offer new levels of transparency, hotels will discover that positive guest experiences are not just beneficial—they are essential for maintaining pricing power.
It also means monitoring their offerings and pricing. This will help you know how to position your property effectively and attract more bookings and revenue. Pricing: Properties that offer similar room types at similar prices. Some hotels tie their pricing to just one or two competitors.
They will also flag periods of unexpectedly high demand when you can increase pricing and earn more revenue. Well explain how to use forecast insights to optimize pricing and inventory, improve operational planning, and not just meet budget targets but exceed them. Fine-tune pricing: Adjust pricing based on demand to maximize revenue.
Imagine if your hotel room rates could shift as smoothly as gas prices, responding to demand, seasonality or even events in town. That’s the power of dynamic pricing in the hotel industry. The concept of dynamic pricing is simple: as demand rises and supply shrinks, prices increase.
NB: This is an article from RoomPriceGenie , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Today, hoteliers recognize that they can generate more revenue by being more targeted in their pricing – by offering different rates to different segments of guests. How Do Rate Plans Work?
Price optimization and sensitivity analysis are essential tools for refining your pricing strategy to maximize revenue. This method is highly effective in predicting how changes in features or pricing might influence consumer choices and market share.
During this time, the path to booking was relatively linear and simplified if you wanted to book a trip, you contacted your travel agent, shared your needs and preferences, and let them work their magic. However, the booking journey has taken on a significantly different form today. before making a booking decision.
It acts as your all-day, every-day salesperson, concierge, and booking agent. The Challenge of Getting Seen and Booked Online More than 700,000 hotels worldwide compete to grab attention, making it harder than ever to stand out online. Let’s look at the important parts of a hotel website that gets more bookings.
NB: This is an article from The Hotels Network , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet. Read the full article at The Hotels Network The post Ready, Set, Book!
Most advice about group bookings centers on automation. With that in mind, here are eight ways to win more group bookings: steps you can take to leverage automation, strengthen relationships with group travelers, and convert leads to bookings. To capture a share, hotels need to up their game with groups.
To help you make the most of this festive season, we’ve compiled proven strategies to ensure your venue stands out and thrives in lucrative event bookings. By planning ahead and organizing your holiday offerings, you’re setting yourself up to book the most profitable events and private dining experiences.
Here is our round up of 8 Success Stories from our Expert Partners outlining revenue growth, increased ADR, occupancy, booking growth, pricing changes and direct channel success. Challenge Eliminating heavy reliance on manual spreadsheets for revenue management and generating data insights for accurate, data-driven pricing.
For hoteliers, balancing group and transient bookings is a constant challenge. Understanding group and transient bookings Group bookings : These involve multiple rooms booked together, often for conferences, weddings, or corporate events. They allow for dynamic pricing adjustments and last-minute revenue opportunities.
NB: This is an article from Tripleseat Subscribe to our weekly newsletter and stay up to date When a single group books the entire property, hotels secure guaranteed revenue upfront, eliminating concerns about vacancy rates and providing predictable income streams.
Mobile is no longer just a secondary channel – its a key battleground for direct bookings. Yet, despite 60% of travelers browsing hotel websites on mobile, only half complete their bookings (Hotel Benchmark, 2024). Many hotel websites and booking engines still arent optimized for mobile. The reason?
Lets break down the key factors to consider, from booking trends to irresistible offers and targeted promotions. Understanding Easter Booking Trends Timing is Everything To fully capitalise on the Easter holiday, its essential to understand booking behaviour. Typically, they start booking 2 to 3 months in advance.
Challenges before getting the STAAH booking engine Prior to STAAH , Chokhi Dhani’s direct bookings were ridden with errors due to issues with rate and inventory updates. The booking process on the website was not user friendly and combined with the availability / rates errors was leading to guest dissatisfaction.
NB: This is an article from Cogwheel Marketing , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date By understanding the factors that shape the traveler’s path to purchase, hotels can refine their marketing strategies, increase direct bookings, and reduce dependency on third-party platforms.
Indian hotel, The Samilton Hotel, found another level of success with STAAH with a huge surge in direct bookings and reliant channel manager. Rate parity and inventory management difficulties Rate parity was a recurring challenge for the hotel, which sells across a number of different and diverse booking channels.
Lets start with the older, more basic pricing method: static pricing. Static pricing: Static pricing is a method of determining a pricing structure up-front, and leaving that strategy in place for an extended period of time. Remember that there are pros and cons to implementing any strategy.
With multiple competing hotels likely right across your street corner, establishing an effective hotel pricing strategy is paramount to ensure your hotels long-term success. A well-crafted pricing approach not only reflects the value proposition of the property but also adapts to market dynamics, consumer behavior, and operational costs.
Manual work and data errors are a thing of the past as STAAH helps Grand Sunshine Resort streamline distribution and bookings. Not only was this time-consuming, but it also increased the risk of errors and inconsistencies across booking platforms. Thank you Grand Sunshine for sharing your success with STAAH.
As we step into 2023, the hospitality industry is still reeling from the effects of the pandemic – which makes implementing hotel pricing strategies more important than ever. However, one of the biggest challenges hoteliers face is determining the right pricing strategies to maximize their revenue in the post-pandemic world.
The Malaysian hotel saw a 125% increase in direct bookings in six months since moving to STAAH. Low direct bookings driver the switch to better technology Prior to STAAH , Acappella Suite Hotel was using a dated booking engine with a poor user experience, resulting in visibly low direct bookings.
Spring is a key revenue period, andnow is the ideal time to analyze early booking data and optimize your pricing strategy. What to analyze to prepare for spring bookings Here are the key steps you can take right now: 1. Which booking channels are performing best? Next, compare this data to your historical records.
Pricing plays a crucial role in determining the success of any business. When it comes to hotel businesses, one must continuously strive to achieve a balance between the customer experience and pricing. Hotels follow different pricing strategies to get there and seasonal pricing remains one of the most important.
When someone types in a search like “hotel in [your city],” Google Hotel Finder is prominently displayed, offering users a convenient way to compare options and make informed booking decisions. Conversely, by optimizing your presence on Google Hotel Finder, you can reach a broader audience and increase your bookings.
From ensuring guest satisfaction to m anaging room inventory , keeping accurate track of bookings stands out as a crucial function. But But is the booking system with google calendar the right choice for your hotel business ? Let’s find out. Curious about how that works?
This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. By encouraging guests to book directly through your website, you can keep more of the revenue and build stronger relationships with your guests.
Seasonal promotions – by aligning voucher promotions with seasonal events and celebrations, hotels can increase bookings, expand reach, enhance guest experiences, and drive substantial revenue growth. For instance you can offer exclusive experiences unavailable through standard bookings, such as private dining or VIP amenities.
STAAH’s stack of hospi-tech solutions like STAAH MAX Pro Channel Manager , Booking Engine , PMS Integration, Payment Gateway and WatchMyRate have enabled both these premium properties to grow their online bookings by 50% YOY and stabilise their ARR growth to 20%.
The Importance of Upper-Funnel Marketing in Hospitality The decision to book a hotel is rarely spontaneous. Hotel stays especially at luxury or high-end properties with $1,000 per night price tags are high-consideration purchases that can take weeks, if not months, to materialize.
Managing bookings across multiple channels has become a core part of running a successful hospitality business. A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines. Delays can lead to double bookings or lost revenue.
From the first interaction at booking to the final checkout, these strategies can help your hotel stand out, attract new guests, and turn one-time visitors into loyal guests. Transforming your property from a simple “sleepy stay” into a “super stay” means focusing on every step of the guest journey.
NB: This is an article from DYB (Direct Your Bookings) Subscribe to our weekly newsletter and stay up to date The way your hotel ranks on those OTAs can make or break your visibility. But it’s not as simple as having the lowest price or the most reviews. The more people who book after landing on your page, the better you rank.
Its the foundational element in classic cocktails including the Moscow Mule and the Ginger Rogers, but it comes at a price, often fetching close to $30 per kilogram depending on the time of year. Dionysos was inspired by the Favourite Cocktail from Jacques Straubs 1914 book Drinks. With that said, its an ingredient worth splurging on.
Are your rooms priced too high, too low, or just right? Many hoteliers, fearing loss of bookings to competitors, adopt a fire sale approach to revenue management, always offering deep discounts. Many hoteliers, fearing loss of bookings to competitors, adopt a fire sale approach to revenue management, always offering deep discounts.
But it goes beyond figuring out how to source the freshest ingredients at the best price. Extreme Weather: By 2035, experts predict that higher temperatures alone will push up worldwide food prices by between 0.9 Negotiate Strategically : Don't be afraid to negotiate on price, payment terms, and delivery schedules.
Stakeholders felt misrepresented in the public-facing report Stakeholder associations including the European Hotel Forum and European hospitality trade body HOTREC felt Booking.coms report implied that they had endorsed Bookings report when they hadnt. This came up via a few specific points raised during the workshop.
From valuable insights into the online booking landscape to practical tips for hoteliers, these blogs highlight what truly matters in the hospitality industry. 6 Winning Strategies to Increase Direct Bookings Direct bookings remain a top priority for hoteliers, and this blog offered actionable strategies to boost them.
As we settle into 2025, independent hotels and small hotel groups face a rapidly evolving pricing landscape. Here are five pricing trends to watch along with strategies to help you stay on top of the opportunities and ahead of your competitors. Many hotels accept the first bookings that come along, even for just one night.
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