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NB: This is an article from SiteMinder , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Positive experiences in shared spaces like games rooms often lead to glowing reviews, which are key drivers for future bookings. Family travellers, digital nomads, and business guests love game rooms.
A hotels online reputation isnt just a reflection of guestsatisfaction – it directly influences bookings, revenue, and brand trust. Heres why review management is vital and how hotels can use it to stay competitive and drive future bookings. stars, often produced a meaningful improvement in sales.
It acts as your all-day, every-day salesperson, concierge, and booking agent. But here's the problem: many hotel websites don't do a good job of turning visitors into paying guests. If your website fails to attract and convert these potential guests, you lose a lot of money. This means missing out on potential income.
In the hotel business, repeat guests are gold. While attracting new bookings is essential, the cost of acquiring a new guest is significantly higher than retaining an existing one. Loyalty Programs Drive Repeat Bookings Loyal guests don’t just return—they return often and book directly.
Even though there are loads of reservation tools out there, many small hotel operators are going with something they already know how to use: Google Calendar. From ensuring guestsatisfaction to m anaging room inventory , keeping accurate track of bookings stands out as a crucial function. But Let’s find out.
Many consumers expect to be acknowledged or responded to almost immediately for bookings or customer service inquiries, and value flexible and convenient policies that routinely prioritize the customer first. What are some things brands can do to improve guestsatisfaction?
Managing bookings across multiple channels has become a core part of running a successful hospitality business. It can directly impact revenue, guestsatisfaction, and your ability to scale. It automatically updates room availability, rates, and reservations across all these platforms.
A hotel games room taps directly into these needs, delivering memorable experiences that guests will talk about long after check-out. A well-designed games room can: Increase guestsatisfaction by offering unexpected value. Encourage longer stays as guests find more reasons to linger.
The partnership between BeSafe Group and SiteMinder offers innovative insurance solutions that help hoteliers boost revenue, streamline operations, and enhance guestsatisfaction. Their flagship product, BeSafe Rate , is an integrated insurance platform designed to streamline the booking process.
Guests would stay on your page longer, and you’d show them that your property is more than just a bed it’s part of their journey. Fixing the Drop-Off Problem Ever notice how many visitors browse your website but never actually book? For instance, a guest is scrolling through your site and has a question about breakfast.
What is a hotel reservations manager? A hotel reservations manager oversees the entire booking process at a hotel. This includes handling inquiries, managing bookings, confirming reservations, and resolving issues or discrepancies. What does a hotel reservations manager do?
In today’s fast-paced hospitality industry, selecting the right reservation system is crucial for the success of your hotel. Hoteliers often face the decision of whether to focus on direct bookings through their website or rely on Online Travel Agencies (OTAs) to fill rooms.
The reservation department is a crucial component of any hotel, serving as the foundation for ensuring smooth guestbookings and maximizing occupancy rates.
Reservation software for a small hotel is like a helpful assistant that makes booking rooms easier. It lets hotels manage bookings, shows room availability online, and keep track of guest details. It's handy for guests too, letting them book rooms directly on the hotel's website.
Hotel overbooking is a common practice in the hospitality industry, where hotels accept more reservations than the actual number of available rooms. NB: This is an article from Agilysys While overbooking allows hotels to maximize revenue and occupancy rates, it can also lead to challenges and potential guest dissatisfaction.
A Central Reservation System (CRS) helps hotels manage room availability, pricing, and bookings from different channels. These channels include Online Travel Agencies (OTAs) like Booking.com, direct bookings through the hotel’s website, and Global Distribution Systems (GDS).
For instance, the PMS allows the front desk to manage check-ins , check-outs, and reservations seamlessly. Additionally, POS outlets like restaurants and spas can consolidate billing into one invoice, making the guest experience hassle-free. Housekeeping tasks can also be assigned and tracked in real time, improving turnover rates.
Understanding these differences and improving each one in your hotel is important to enhance guestsatisfaction, boost loyalty, and increase revenue. Keep reading to explore the similarities and differences between guest services and guest experiences, and how to deliver each seamlessly.
A no-show in the hotel industry occurs when a guest makes a reservation but fails to show up or cancel their booking in advance. The consequences can greatly impact the revenue streams, occupancy rates, and guestsatisfaction. This is especially important during peak seasons when every booking is essential.
Online bookings have become a game changer in the hospitality industry. They allow guests to book rooms at their convenience at any time of the day, improving customer satisfaction. Apart from offering great ease to the guests, they provide valuable operational and financial benefits to the hoteliers.
Intelligent hotels are embracing AI-based communication tools at a breakneck pace, not only to wow technology-aware travelers but also to automate operations, increase revenue , and establish long-term guest loyalty. From front-desk queries to housekeeping requests , response time lags can adversely affect guestsatisfaction.
Focus on segments showing both high spending patterns and consistent booking frequencies. International guests often book longer stays and spend more on amenities, making them particularly valuable. Consider factors like booking windows, length of stay, and seasonal preferences.
This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. By encouraging guests to book directly through your website, you can keep more of the revenue and build stronger relationships with your guests.
Overbooking is a common problem in the hospitality industry, causing major issues for both – hoteliers and guests. Striking the perfect balance between fully booked rooms and avoiding overbooking can be a challenging task. They are a result of a delicate balance between maximizing revenue and providing guestsatisfaction.
However, by implementing proactive measures and adopting best practices, hotels can mitigate revenue loss, optimize inventory management, and enhance overall guestsatisfaction. Guests may also cancel due to better offers or promotions from competing hotels.
Managing your hotel’s inventory efficiently can significantly impact your bottom line, guestsatisfaction and overall operational effectiveness. Guest Amenities: Guest amenities and housekeeping supplies are essential to maintaining room quality and a ensuring positive guest experience.
Fraudulent Transactions Hotels face card-not-present fraud where stolen credit cards are used for online bookings. Cancellation and No-Show Policies When cancellation terms are unclear, guests may dispute charges for no-shows. Third-party bookings often confuse guests about who is responsible for processing refunds.
However, a strategic deployment of technology across the guest journey can improve direct booking incentives, enhance revenue management algorithms, and personalize loyalty offers. Greater upsell opportunities by bundling rooms with bespoke amenities and ancillary services, encouraging more direct reservations.
This article explores what hotel review websites are, highlights some of the best platforms, discusses their benefits, and outlines how hotels can effectively manage bookings and gather positive feedback using tools like Hotelogix Reputation Management. What Are Hotel Reviews Websites?
NB: This is an article from TCRM Subscribe to our weekly newsletter and stay up to date One of the most overlooked yet crucial aspects of this distribution strategy is the performance of the in-house reservation sales team. This initial interaction sets the tone for the guest’s entire experience, especially if they are a potential new guest.
Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. These platforms provide a self-service model that allows guests to compare prices, read reviews, and book rooms at their convenience.
In the highly competitive hospitality industry, securing direct bookings is more important than ever. A well-implemented hotel guest follow-up strategy not only increases direct bookings but also fosters long-term guest loyalty. But what does a hotel guest follow-up mean, and how can it directly impact your revenue?
Reducing friction in the hotel booking process is a critical strategy for increasing revenue and profitability. By mitigating these friction points, hotels can not only elevate their online reservation experience for customers but also significantly enhance their bookings. Some potential guests will, of course, simply retry.
In the hospitality industry, driving direct bookings through your hotel's website is crucial to remain competitive. The most important factor in achieving this is having a well-integrated booking engine. This technology can transform your website into a powerful tool to attract bookings. Let's explore how this works.
Does charging more inevitably lead to harsher guest reviews? Is there a ‘tipping point’ a rate threshold beyond which guestsatisfaction predictably dips, and positive reviews become harder to earn? Understanding this relationship is crucial for a hotel’s success.
The hotel booking engine is the main tool that makes booking a hotel easier for both owners and guests. Let’s delve into the essentials of hotel booking engines , understanding what they are, how they work, and why they are indispensable in the modern hotel landscape. What is a Hotel Booking Engine?
Attribute-based pricing is a booking strategy where you promote additional attributes that incrementally increase the price of a booking , rather than advertising a flat rate then offering discounts. Maximum guest occupancy per room Bedding types (quality of linen, etc.) What is attribute-based pricing?
A consistent guest experience means not disappearing after the stay but creating a personalised and not-spam-like connection with them. The post-stay phase brings a great opportunity for the hospitality industry to improve guestsatisfaction, build relationships, and encourage repeat business.
A hotel reservation system is far more than a booking tool. It's a comprehensive solution that empowers your hotel to optimize operations, deliver exceptional guest experiences, and thrive in a competitive industry. This streamlined process enhances guestsatisfaction and encourages more bookings.
The Rise of AI in Hospitality Technology has changed how people book and experience hotels. Years ago, guests called receptionists for every request. Hotels worldwide use ChatGPT to: Talk to guests 24/7 – Whether it’s a booking question or a dinner reservation, AI answers instantly. The result?
Independent hotel managers often face unique challenges when it comes to boosting direct bookings. NB: This is an article from Directful With the dominance of OTAs and branded properties, it can be tough for independent hotels to stand out and encourage guests to book direct. Let’s get started on the path to success!
For new hoteliers, this kind of automation frees up valuable time to focus on guestsatisfaction instead of backend chaos. With the right systems in place, you can generate an insightful report on occupancy trends, revenue streams, and guest behavior—empowering you to adjust strategies in real time.
Upselling and Cross-selling Upselling involves encouraging guests to book higher-value services or accommodations, while cross-selling promotes additional products or experiences. Automating this strategy can significantly increase your revenue per reservation. Top 10 Hotel Sales Strategies to Implement 1.
But being a hotelier, have you ever questioned yourself, why is my hotel ever booked but profits not up to the mark? On the face of it all is well, guests are checking in, rooms are filling and forward bookings are healthy. It is a maddening reality for many hoteliers.
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