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This holiday season, 67 percent of diners are seeking more than standard reservations, with themed holiday meals (44 percent) and multi-course feasts (39 percent) being the most popular options, according to a survey from Tock. Nearly half (49 percent) of respondents will be seeking a reservation during the 4 to 6 p.m.
The Rise of AI in Hospitality Technology has changed how people book and experience hotels. Years ago, guests called receptionists for every request. Hotels worldwide use ChatGPT to: Talk to guests 24/7 – Whether it’s a booking question or a dinner reservation, AI answers instantly. The result?
Ensure real-time OTA distribution with a Channel Manager OTAs are a significant source of bookings, and you must work with multiple OTAs to drive more indirect bookings. Boost online reach: Automatically update your room availability across all platforms in real time, helping capture every possible booking.
It also includes indirect costs like the salaries of the marketing and sales teams, the cost of promotions, the cost of running events or campaigns, and the commission paid to travel agents or online booking platforms. High Competition : The hotel industry is highly competitive, with many hotels vying for the same guests.
This allows you to maintain full control over the booking process and also saves costs on commissions to third-party booking platforms. Below are the steps and aspects to consider for a successful direct booking strategy: 1. Below are the steps and aspects to consider for a successful direct booking strategy: 1.
Enhancing the hotel guest experience through different means is crucial in order to enforce your hotel’s brand identity, position your hotel among the competition, potentiate guestretention, increase sales and revenue, and continue to grow. It’s a win-win. Want to score some bonus points?
So, how much does it cost to acquire a booking at your hotel? However, it's much more complicated than that, so understanding what GAC is and how to calculate Guest Acquisition Cost (GAC) correctly is crucial. Promotions, discounts, and special offers are practical tools to attract new guests, especially during off-peak seasons.
What Is Guest Journey? Understanding The Different Stages of Hotel Guest Journey. Reservation. What Is Guest Journey? A guest journey can be defined as a collection of events that starts and goes beyond the physical walls of the hotel. Understanding the Different Stages of Hotel Guest Journey. Reservation.
Streamlined hotel operations can significantly impact a hotel’s bottom line by enhancing guestretention , attracting positive reviews, and optimizing resource utilization. It enables seamless reservation management, guest check-ins, and check-outs, reducing wait times and ensuring a smooth flow of guests through the property.
I have seen an increase in direct bookings, the revenue has increased, and it has reduced human error. Reservation and booking systems : Proficiency in using the hotel’s reservation software, such as SiteMinder, for efficient booking management. Doing my job is now more enjoyable and easier.”
The majority of family bookings typically include at least one child, and this often gives rise to distinct requirements throughout their stay. Loyalty Programs Loyalty programs play a crucial role in guestretention. It means you give some of your guests special access to certain offers and discounts that others don’t get.
One minute you're fully booked for the summer season, the next you're wondering how to keep your staff busy during the winter lull. Hotelogix keeps everything in check, so your team can focus on what really matters - guest satisfaction. Hotelogix makes it a breeze, reducing headaches for your reservation team.
Increase bookings? If it’s true that social media rarely play any role during the final step of guests’ reservations, they do in the first micro-moments of the booking journey. Make sure to engage your guests with enticing content and encourage them to share their positive experiences. Advertisement.
The issue often lies in the lack of a clear booking strategy, not the property itself. In today’s hospitality landscape, guestbooking is a core business function—one that impacts revenue, reputation, and scalability. Direct bookings bring better margins, ownership of guest data, and the chance to build loyalty.
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