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The Rise of AI in Hospitality Technology has changed how people book and experience hotels. Years ago, guests called receptionists for every request. Hotels worldwide use ChatGPT to: Talk to guests 24/7 – Whether it’s a booking question or a dinner reservation, AI answers instantly. The result?
Start with this- Automate routine tasks such as check-ins, billing, check-outs, and housekeeping schedules, reducing your staff's workload and minimizing human errors. Ensure real-time OTA distribution with a Channel Manager OTAs are a significant source of bookings, and you must work with multiple OTAs to drive more indirect bookings.
AI provides hoteliers with the opportunity to enhance the customer experience and increase guestretention. Bookings optimisation by leveraging AI learning across owned platforms such as your website to understand customer journeys and behaviour better, and provide a more personalised and optimised booking experience.
But the one thing that is always constant is the day-to-day operations that define your guest experience. With countless operations starting from housekeeping to revenue management, hoteliering is a hectic task and the essence of perfection is often lost. This is where hotel improvement ideas come in.
Marketing By choosing the right marketing tools, such as a robust CRM system, hotels can capture and store guest data from all distribution channels. Housekeeping Hotels that invest in tech to streamline housekeeping operations will benefit from automated tasks such as room assignments, cleaning schedules, and inventory management.
To enhance cross-departmental communication, ensuring a seamless guest experience. To familiarise staff with the operational aspects of the hospitality industry, including front desk operations, housekeeping standards, and food and beverage management. To encourage collaboration and teamwork among staff for a cohesive work environment.
The issue often lies in the lack of a clear booking strategy, not the property itself. In today’s hospitality landscape, guestbooking is a core business function—one that impacts revenue, reputation, and scalability. Direct bookings bring better margins, ownership of guest data, and the chance to build loyalty.
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